Core Insights - The article highlights the growing popularity and diversity of the bathing and hot spring industry in Northeast China, particularly in Shenyang and Dalian, as a response to winter tourism and consumer demand for unique experiences [3][4][5]. Group 1: Industry Overview - The bathing industry in Shenyang has over 1,300 operating entities, with 52 enterprises exceeding 5,000 square meters, showcasing a significant scale and variety in services [4]. - The "bathing+" model integrates various sectors such as dining, accommodation, wellness, entertainment, and business, catering to a wide range of consumer demographics from children to business professionals [4][6]. Group 2: Consumer Experience - Shenyang's bathing culture is characterized by family-friendly facilities and services, making it a popular destination for leisure and relaxation, with visitors expressing a desire to return for more experiences [4][5]. - Dalian offers a unique winter experience with its hot springs, allowing visitors to enjoy the contrast of warm baths while viewing the sea, enhancing the appeal of winter tourism [5][6]. Group 3: Health and Wellness - The Tanggangzi hot spring in Anshan is noted for its therapeutic mud treatments, which are popular among visitors seeking relief from chronic conditions, indicating a trend towards health-focused tourism [7][8]. - The hot spring water in Tanggangzi is described as medical-grade, with an average temperature of 72°C, highlighting its therapeutic benefits [8].

Core Insights - Guangdong's first hot spring-themed highway service area, Longmen Service Area, opened on December 28, offering a unique blend of transportation, hot springs, culture, and convenience for travelers [1] Group 1: Service Area Features - Longmen Service Area is located in Longmen County, known as "China's Hot Spring Town" and "Natural Oxygen Bar," leveraging its abundant geothermal resources [1] - The service area features a four-tiered layout that integrates regional characteristics such as "Yuyue Longmen" and "Hot Spring Town," transforming traditional rest stops into multifunctional spaces for wellness, culture, and consumption [1] - The service area includes natural hot spring water rich in trace elements like silicic acid and fluorine, with private soaking pools and outdoor scenic soaking pools available [1] Group 2: Future Plans - The hot spring services are currently in a trial operation phase, with plans to optimize and enhance service models based on customer needs [1] - Guangdong Transportation Group aims to develop 32 pairs of characteristic service areas and 95 pairs of agricultural support service areas from 2024 to 2027, along with micro-renovations of all service areas [2]

Core Viewpoint - The "Ninety-Nine Consumption Season" in Fuxin aims to create a warm and culturally rich winter shopping experience for residents and tourists, integrating local culture, winter activities, and digital consumption [1][3]. Group 1: Event Overview - The "Ninety-Nine Consumption Season" is structured from "One Nine" to "Nine Nine," with a unique theme every nine days, blending regional culture, ice and snow entertainment, hot spring wellness, folk festivals, and digital consumption [3]. - Each phase of the event features distinct themes, such as exploring agate culture, enjoying hot springs, engaging in winter sports, savoring winter cuisine, and preparing for the upcoming spring [3]. Group 2: Recommended Activities - Four provincial consumption points are highlighted: the Fuxin Agate Cultural Museum for art appreciation and DIY experiences, the Fuxin Baodi Hot Spring for a unique thermal experience, the Huangjiagou Ski Resort for winter sports, and the Dashang Fuxin New Mart for shopping [5]. Group 3: Consumer Incentives - To enhance the event's impact and benefit the public, Fuxin will launch a series of consumer-friendly measures during the New Year and Spring Festival, including the distribution of consumption vouchers and a "trade-in" policy for household goods [7].