惠河高速泰美服务区内景。 记者 刘逸鹏 摄 ◎林铭溱 记者 刘逸鹏 农户开销路，山货上高速，服务区里泡温泉……2月25日，在广东惠州的新博高速龙门服务区和惠河高 速泰美服务区，上海证券报记者看到了高速服务区的"另一面"——它们不仅是旅客的匆匆驿站，还成 为"服务区+乡村产业"融合发展的一扇新窗口。 是"休场"也是"秀场" 驶入龙门服务区，一股浓郁的"生活气息"扑面而来——没有传统印象中的单调与杂乱，开阔的广场和颇 具设计感的红色门楹，让人仿佛走进高端商场。服务大厅里店铺各具特色，让一路奔波的旅客很快感受 到舒适和放松。 下午两点，服务区内的龙门家宴美食集市很是热闹，能够容纳150人的餐厅内坐满了人，有说有笑。 来自湖北的李先生一家人正在店内大快朵颐。"真没想到，在高速服务区还能吃到这么地道的客家 菜。"李先生对记者说。 惠州市龙门县辉煌西餐饮有限公司经理梁月勤告诉记者，龙门服务区东西两侧共有10个餐饮类型的门 店，2月1日至25日，客流爆满，高峰期更是通宵营业。 记者注意到，服务区的门店已不再是简单的果腹之地、歇脚之所，通过嫁接当地的农业特色产品，它们 正成为地方风味的"活广告""体验馆"。 "以龙门家宴为例 ...

Group 1 - The "warm economy" in Ulanqab City, Inner Mongolia, is thriving this winter, injecting vitality into the city as cold air arrives [1] - The Jining International Fur City has seen a continuous increase in foot traffic, with daily visitor numbers exceeding 10,000 during holidays, driven by both online and offline promotional activities [1] - The average daily foot traffic at Yongliang Hot Spring Water World is approximately 300 visitors, with many tourists from Mongolia enjoying the warmer winter climate compared to Ulaanbaatar [1] Group 2 - The cultural and tourism industry in Ulanqab City is experiencing robust growth, with a steady increase in visitor numbers who enjoy local attractions and cuisine [2] - The ongoing New Year Goods Festival in Jining District is providing a platform for local residents to purchase various specialty products, enhancing the festive atmosphere [2] - The Jining District Commerce Bureau is focusing on creating diverse consumption scenarios to enhance the winter experience for residents and tourists, aiming to optimize the consumption environment and enrich supply [2]

Group 1 - The "warm economy" in Ulanqab City, Inner Mongolia, is thriving this winter, injecting vitality into the city as cold air arrives [1] - The International Fur City in Jining District has seen a continuous increase in foot traffic, with daily visitor numbers exceeding 10,000 during holidays [1] - The management of the International Fur City is leveraging both online and offline strategies, including "cloud shopping" and promotional activities, to enhance consumer experience and sales [1] Group 2 - The tourism industry in Ulanqab City is experiencing steady growth, with visitors enjoying local attractions and cuisine, particularly during winter [2] - The "Ice Boiled Lamb" dish has become a popular choice among tourists, contributing to the local culinary appeal [2] - The Jining District Commerce Bureau is focusing on enhancing consumer experiences and diversifying consumption scenarios to create a vibrant winter atmosphere for residents and visitors [2]

Core Insights - The article highlights the growing popularity and diversity of the bathing and hot spring industry in Northeast China, particularly in Shenyang and Dalian, as a response to winter tourism and consumer demand for unique experiences [3][4][5]. Group 1: Industry Overview - The bathing industry in Shenyang has over 1,300 operating entities, with 52 enterprises exceeding 5,000 square meters, showcasing a significant scale and variety in services [4]. - The "bathing+" model integrates various sectors such as dining, accommodation, wellness, entertainment, and business, catering to a wide range of consumer demographics from children to business professionals [4][6]. Group 2: Consumer Experience - Shenyang's bathing culture is characterized by family-friendly facilities and services, making it a popular destination for leisure and relaxation, with visitors expressing a desire to return for more experiences [4][5]. - Dalian offers a unique winter experience with its hot springs, allowing visitors to enjoy the contrast of warm baths while viewing the sea, enhancing the appeal of winter tourism [5][6]. Group 3: Health and Wellness - The Tanggangzi hot spring in Anshan is noted for its therapeutic mud treatments, which are popular among visitors seeking relief from chronic conditions, indicating a trend towards health-focused tourism [7][8]. - The hot spring water in Tanggangzi is described as medical-grade, with an average temperature of 72°C, highlighting its therapeutic benefits [8].

Core Insights - Guangdong's first hot spring-themed highway service area, Longmen Service Area, opened on December 28, offering a unique blend of transportation, hot springs, culture, and convenience for travelers [1] Group 1: Service Area Features - Longmen Service Area is located in Longmen County, known as "China's Hot Spring Town" and "Natural Oxygen Bar," leveraging its abundant geothermal resources [1] - The service area features a four-tiered layout that integrates regional characteristics such as "Yuyue Longmen" and "Hot Spring Town," transforming traditional rest stops into multifunctional spaces for wellness, culture, and consumption [1] - The service area includes natural hot spring water rich in trace elements like silicic acid and fluorine, with private soaking pools and outdoor scenic soaking pools available [1] Group 2: Future Plans - The hot spring services are currently in a trial operation phase, with plans to optimize and enhance service models based on customer needs [1] - Guangdong Transportation Group aims to develop 32 pairs of characteristic service areas and 95 pairs of agricultural support service areas from 2024 to 2027, along with micro-renovations of all service areas [2]

Core Viewpoint - The "Ninety-Nine Consumption Season" in Fuxin aims to create a warm and culturally rich winter shopping experience for residents and tourists, integrating local culture, winter activities, and digital consumption [1][3]. Group 1: Event Overview - The "Ninety-Nine Consumption Season" is structured from "One Nine" to "Nine Nine," with a unique theme every nine days, blending regional culture, ice and snow entertainment, hot spring wellness, folk festivals, and digital consumption [3]. - Each phase of the event features distinct themes, such as exploring agate culture, enjoying hot springs, engaging in winter sports, savoring winter cuisine, and preparing for the upcoming spring [3]. Group 2: Recommended Activities - Four provincial consumption points are highlighted: the Fuxin Agate Cultural Museum for art appreciation and DIY experiences, the Fuxin Baodi Hot Spring for a unique thermal experience, the Huangjiagou Ski Resort for winter sports, and the Dashang Fuxin New Mart for shopping [5]. Group 3: Consumer Incentives - To enhance the event's impact and benefit the public, Fuxin will launch a series of consumer-friendly measures during the New Year and Spring Festival, including the distribution of consumption vouchers and a "trade-in" policy for household goods [7].