本报记者 董 洁 2月26日至27日，西安大明宫宴灯火璀璨、乐舞悠扬。正值农历正月初十、十一新春消费旺季，一场跨越千里的风味相逢在此上演，由青海省商务厅主办， 青海省人民政府驻西安办事处、杂多县人民政府协办，青海省消费和流通促进中心承办的"青海家宴遇见大明宫宴"活动在西安大明宫宴举办。活动以"古道 连心·双宴和鸣"为主题，打造一场"餐饮+商文旅"融合的创新盛宴。这也是2026年以来青海家宴在省内外布局的第四场推广活动，更是青海家宴发展史上的 标志性跨越。 步入大明宫宴宴会厅，盛唐宫廷美学与高原风情撞个满怀。作为青海省商务厅推动服务消费高质量发展的重要举措之一，本次活动创新采用轻量化融合思 路，在不改动大明宫宴原有宴席体系与运营流程的基础上，将青海高原特色食材与盛唐宫廷烹饪技艺巧妙结合，实现了"一宴双味，两地同源"的完美碰撞。 黑椒青海牦牛肉肌理紧实、酱香浓郁，秘制烤藏羊排外焦里嫩、脂香四溢，热熏龙羊峡三文鱼细嫩鲜甜，以及糌粑、甜醅、手工酸奶等特色甜点的惊艳首 秀，让"高原食材+盛唐烹饪"的融合魅力展现得淋漓尽致。 "青海好物展示区" 掐丝唐卡等文创精品很受消费者欢迎。 "青海好物展示区" 青海特产很受欢迎。本 ...

Core Insights - China is committed to expanding high-level opening-up, aiming to leverage its vast market potential to create new opportunities for global economic growth [1] Group 1: Tax Refund Policy and Impact - The implementation of the departure tax refund policy has significantly enhanced the shopping and travel experience for international tourists, with over 10,000 tax refund stores established by the end of August [2][8] - The "immediate refund" feature allows tourists to receive tax refunds at the point of purchase, promoting further consumption and improving the overall shopping experience [5][6] - The tax refund service has been optimized, with processes streamlined to reduce customs verification time to approximately 3 minutes, enhancing the experience for international travelers [5] Group 2: Regional Highlights and Consumer Behavior - In cities like Shenzhen and Qingdao, international tourists are drawn to local specialties and high-tech products, with significant sales reported during the holiday periods [4][2] - The collaboration between tax authorities across provinces allows tourists to enjoy tax refunds and choose their departure points freely, enhancing travel flexibility and encouraging cross-province tourism [7] - Notable increases in sales have been reported, with a 707% year-on-year growth in transactions and a 435% increase in spending by international tourists at specific shopping centers [8]

Core Insights - The article highlights the growing popularity of Sichuan's local specialties, driven by celebrity endorsements and immersive travel experiences, which enhance the region's cultural and culinary appeal [7][10]. Group 1: Local Specialties and Tourism - Sichuan's unique products, such as bamboo fungus, kudzu tea, and various geographical indication products, are gaining recognition, contributing to the region's tourism [8][9]. - The natural environment and rich culinary heritage of Sichuan create a dual travel experience that combines taste and cultural exploration [8][9]. Group 2: Celebrity Influence and Marketing - Celebrities are acting as effective promoters for Sichuan's local products, significantly impacting tourism and local economies [10][11]. - The "With Hui Together" campaign in May 2023 achieved impressive results, with over 90 million viewers and 4.4 million sales, showcasing the potential of celebrity-driven marketing in rural revitalization [11]. Group 3: Culinary Diversity - Sichuan's diverse food offerings, from highland mushrooms to unique freshwater fish, provide a continuous supply of ingredients for its renowned cuisine [9]. - The article emphasizes the variety of local delicacies available, encouraging culinary tourism and exploration of regional flavors [9].