Core Insights - The article highlights the growing popularity of Sichuan's local specialties, driven by celebrity endorsements and immersive travel experiences, which enhance the region's cultural and culinary appeal [7][10]. Group 1: Local Specialties and Tourism - Sichuan's unique products, such as bamboo fungus, kudzu tea, and various geographical indication products, are gaining recognition, contributing to the region's tourism [8][9]. - The natural environment and rich culinary heritage of Sichuan create a dual travel experience that combines taste and cultural exploration [8][9]. Group 2: Celebrity Influence and Marketing - Celebrities are acting as effective promoters for Sichuan's local products, significantly impacting tourism and local economies [10][11]. - The "With Hui Together" campaign in May 2023 achieved impressive results, with over 90 million viewers and 4.4 million sales, showcasing the potential of celebrity-driven marketing in rural revitalization [11]. Group 3: Culinary Diversity - Sichuan's diverse food offerings, from highland mushrooms to unique freshwater fish, provide a continuous supply of ingredients for its renowned cuisine [9]. - The article emphasizes the variety of local delicacies available, encouraging culinary tourism and exploration of regional flavors [9].