Core Viewpoint - The 113th National Sugar and Wine Fair will be held from October 16 to 18 in Nanjing, marking the 70th anniversary of the event, with expectations of over 400,000 professional attendees for procurement, providing strong support for transaction scale [1] Industry Summary - The National Sugar and Wine Fair is a significant event in the industry, celebrating its 70th anniversary this year [1] - The expected attendance of over 400,000 professional visitors indicates robust interest and potential for business transactions within the sector [1]

Core Viewpoint - The 113th National Sugar and Wine Fair will be held in Nanjing from October 16 to 18, 2023, attracting over 40,000 professional visitors and showcasing thousands of sugar and wine brands, marking a significant event in the food and beverage industry [1][4][9]. Industry Overview - The National Sugar and Wine Fair is recognized as the largest food and beverage exhibition in China, serving as a barometer for the sugar and wine industry [1][4]. - This year marks the 70th anniversary of the fair, which has consistently been the largest in terms of exhibition area globally for six consecutive years [4][6]. Event Highlights - The fair will feature over 1,000 exhibiting companies and is expected to generate transaction volumes exceeding 100 billion yuan [6]. - The event aims to gather six categories of buyers, including major distributors, supply chain platform operators, and international purchasing groups, ensuring high transaction activity [6][9]. - A series of nearly ten matching activities will be held, including the "China Food Industry Channel Conference" and "Special Selection Meeting for Thousands of Products from Hundreds of Counties" [6]. Regional Economic Impact - The fair is positioned as a platform to boost regional economic development, with a focus on integrating the event with local city initiatives [4][8]. - Nanjing's government aims to leverage the fair to enhance the city's appeal and stimulate local consumption through various themed activities and events [8][10]. Consumer Engagement - The event will coincide with major consumption peaks in September and October, creating a "Sugar Season" that integrates the Mid-Autumn Festival and National Day celebrations [9][10]. - A matrix of activities, including food and wine festivals, will be organized to engage a wide demographic, from younger generations to seniors, promoting a vibrant consumer experience [10]. Innovation and Technology - The fair will showcase new technologies in smart brewing and eco-friendly packaging, promoting supply chain collaboration and attracting relevant enterprises to Nanjing [10].