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展会经济要从短期“流量”迈向长期“留量”
Zheng Quan Ri Bao· 2025-08-10 16:40
在笔者看来,要实现从"流量"到"留量"的跨越,需从产业维度、服务维度和生态维度方面破题。 产业维度方面,要推动"展会热点"与"产业基点"深度融合。2025世界机器人大会的成功经验表明,当展 会主题与城市主导产业高度契合时,不仅能提升参展质量,更能促进产业集聚。服务维度方面,要构 建"硬设施+软环境"的双支撑体系。一方面要完善场馆、交通等基础设施,另一方面要优化政务服务、 知识产权保护等制度环境。生态维度方面,要打造"短期集聚—长期转化"的良性循环,通过建立企业需 求数据库、打造产学研合作平台、组建产业联盟等方式,将展会资源持续转化为产业发展动能。 正因如此,短短几天的展会往往能带来显著的成效。以5月9日开幕的第21届中国郑州工业装备博览会为 例,开展首日便吸引45620人次专业观众到场,达成360家企业的意向合作。 其次,展会具有不可替代的产业引领作用。从前沿科技趋势的集中亮相到行业发展方向的精准预判,展 会为企业提供了把握产业脉搏的关键窗口。如在2025世界机器人大会上,仿生机器人的柔性运动技术、 协作机器人的自主决策系统等突破性成果集中展示,不仅让参展企业清晰捕捉技术迭代方向,更推动了 产学研的即时联动。 ...
三天汇集超6万专业观众 佛山预制菜博览会为产业“添把火”
Core Insights - The pre-prepared food industry is rapidly growing, with the market size expected to reach 485 billion yuan in 2024, reflecting a year-on-year growth of 34.2% [1] - The exhibition serves as a crucial platform for product display, market expansion, and industry innovation, highlighting the importance of face-to-face interactions in the food sector [1][2] - The event has established itself as a comprehensive platform for showcasing, trading, and brand building in the pre-prepared food sector, enhancing its influence and market vitality [3] Group 1 - The exhibition attracted over 200 exhibitors from 24 provinces and 16 overseas cities, showcasing more than 6,000 products across a 25,000 square meter area [1] - The event included participation from over 60 food machinery companies and more than 100 upstream and downstream industry chain enterprises, indicating a comprehensive representation of the pre-prepared food supply chain [2] - Various activities were organized during the exhibition, including product promotion sessions and chef exchanges, fostering deep discussions on technological innovation and market expansion within the industry [3] Group 2 - The exhibition has been held in Shunde for three consecutive years, establishing itself as a nationally influential platform for the pre-prepared food industry [3] - The event facilitated the formation of cooperation intentions among multiple enterprises and industry organizations, demonstrating its effectiveness in promoting industry collaboration [2] - The exhibition is seen as a key link in connecting agricultural production with consumer dining, contributing to both agricultural efficiency and the development of new manufacturing capabilities [1]
文博会招商大会总成交额再创新高
Group 1 - The cultural industry investment promotion conference achieved a record total transaction amount with 41 signed projects and 35 promoted projects from 24 government delegations and enterprises [1] - A selection of high-quality cultural projects with deep cultural connotations and innovative business models was made from over 4,000 projects nationwide for the roadshow [1] - Significant partnerships were formed, including a 32 million yuan agreement between Henan Guomai Cultural Industry Park and BYD, and a 500 million yuan agreement for the construction of the Urumqi Ice and Snow World project [1] Group 2 - The Kashmir textile brand, Jinxiu Kashmir, reported a significant increase in sales during the cultural expo, receiving bulk orders from Afghan buyers for carpets [2] - The coffee brand Kafa Future, which entered the cultural industry exhibition, has achieved over 10,000 smart coffee machines deployed nationwide within a year, with over 60% in the Shenzhen market [2] Group 3 - The film technology sector is seeing rapid development with multiple projects signed, including collaborations on AI script creation and immersive viewing experiences [3] - The design and creative ecosystem is expanding, with companies like New Hui Bio and Bamboo Cloud Technology collaborating on cultural IP incubation and commercial space upgrades [3] - The "Gankeng New Town Karu Ice and Snow World" project aims to create the largest indoor ice and snow complex in eastern Shenzhen, integrating VR skiing and holographic shows [3]
【杨凌】以“赛事+展会”激活消费新引擎
Shan Xi Ri Bao· 2025-05-05 22:54
Group 1 - The core viewpoint of the articles highlights the economic impact of the Yangling Marathon and related events, showcasing a significant increase in local consumption and tourism [1][2][3] - The Yangling Marathon has been held for 11 years, creating a virtuous cycle of "sports attracting consumers—boosting consumption—industry linkage," transitioning from a one-day event to a long-term effect [2] - The Yangling Demonstration Zone has implemented measures to support high-quality development of the exhibition industry, including a one-time subsidy of up to 5 million yuan for agricultural brand exhibitions and international conferences [2][3] Group 2 - During the recent Yangling Marathon, hotel occupancy rates reached 100%, and restaurant sales increased by 50% year-on-year, indicating a strong boost in local hospitality and dining sectors [1] - The "1+N" event mechanism introduced during the marathon included a series of activities such as agricultural product promotion, enhancing the overall experience for participants and visitors [1] - The "old-for-new" campaign has engaged 173 enterprises and 191 stores, covering various sectors, and aims to stimulate local consumption through innovative policies and community support [4][5]