2月2日，市场全线回调，消费板块局部活跃，跌幅相对较窄，食品饮料、耐用消费等细分板块逆势上涨。截至收盘，中证消费50指数上涨0.1%，中证港股 通消费主题指数下跌0.7%。相关ETF受资金关注，Wind数据显示，港股通消费ETF易方达（513070）上周"吸金"约3亿元。 银河证券研报指出，展望未来，美联储短期内降息预期降低，投资者风险偏好将受影响，配置方面，科技板块仍是中长期投资主线，在产业链涨价、国产 化、AI应用加速推进等多重利好共振下，有望震荡上行；消费板块则有望持续受益于政策支持，且当前估值处于相对低位，中长期上涨空间较大，后续需 关注政策落地力度及消费数据改善情况。 每日经济新闻 ...

Core Viewpoint - The traditional consumption sector in China is expected to recover, and there is no need for excessive pessimism. The consumption market is showing significant differentiation, moving away from homogenization towards personalized choices driven by consumer characteristics [2][3]. Group 1: Industry Trends - The consumption industry is entering a new adjustment period post-2022, influenced by the AI wave, leading to the emergence of a "super consumer" and "super entrepreneur" era [3][31]. - The overall valuation of the food and beverage industry is currently at a reasonable low level, with historical and international comparisons indicating a moderate undervaluation [2][58]. - The consumer demand is becoming more personalized and segmented, moving away from the previous era of mass production [36][61]. Group 2: Investment Opportunities - Companies should focus on their second growth curve, exploring new demands and innovative business models to adapt to the changing market [10][22]. - There are four key directions for companies seeking sustainable growth: new product varieties and models, concentric diversification, international expansion, and comprehensive transformation [18][19][21]. - The consumer goods sector's core value lies in long-term, stable, and sustainable performance, with a significant portion of valuation based on long-term earnings rather than short-term fluctuations [65][66]. Group 3: Specific Sector Insights - The white liquor industry is expected to experience a cyclical downturn, but quality business models will still provide opportunities for market share recovery [43][45]. - The durable goods sector, including automotive and home appliances, is seeing a shift towards international markets, with companies leveraging their manufacturing capabilities in China while enhancing product design for overseas markets [59]. - The service consumption sector aligns well with the characteristics of the super consumer and super entrepreneur era, emphasizing consumer-centric product development and marketing strategies [60][62].

Core Insights - Since the second quarter, southbound capital has continued to flow into Hong Kong stocks, with a cumulative net inflow of HKD 292.5 billion in Q2, leading to a historical high in the market value share of southbound holdings in Hong Kong stocks [3][6] - The proportion of Hong Kong Stock Connect holdings increased from 19.0% at the end of Q1 to 20.7% at the end of Q2, while the foreign capital share decreased from 62.8% to 60.4% [3][6] - From a stock perspective, foreign capital still dominates most sub-sectors in Hong Kong stocks, but with the inflow of southbound capital, the marginal pricing power of southbound investors is significantly increasing in sectors such as consumer services, household products, automotive, commercial services, durable consumption, biopharmaceuticals, medical device services, energy, and banking [3][6] Industry Analysis - The report highlights that the southbound capital's marginal pricing power is notably rising in various sectors, including consumer services, household products, automotive, commercial services, durable consumption, biopharmaceuticals, medical device services, energy, and banking [3][6][13] - The data indicates that foreign capital still holds a dominant position in most sub-sectors of Hong Kong stocks, but the increasing southbound capital is changing the dynamics of pricing power in these industries [3][6][12]

Group 1: Consumer Strategy - The report emphasizes the importance of traditional core assets with improving fundamentals, suggesting a high-low cut strategy as new consumption has established a high valuation system of 30-60X PE, with traditional assets expected to recover in valuation due to liquidity easing and public fund underweighting [1][9] - Companies such as Anta Sports, Yadea Holdings, and Yutong Technology are highlighted as having potential for recovery in their performance starting from Q3 2025 [1][9] - The report recommends holding high-conversion new consumption leaders like Pop Mart and Smoore International, while also embracing traditional companies with new consumption thinking, which may lead to a double boost in valuation and performance [1][9] Group 2: Home Appliances - Online sales data for May shows significant year-on-year growth in major appliances: refrigerators (+3.9%), washing machines (+32.2%), and air conditioners (+46.0%), while offline sales also reflect strong growth [4][14] - The report notes that the U.S. will impose a 50% tariff on steel-containing home appliances starting June 23, which is expected to have a limited impact on exports from China due to the high local production ratio of these appliances [14][16] - The overall outlook for white goods and black goods remains positive, with kitchen appliances stabilizing and vacuum cleaners maintaining high demand [16] Group 3: Light Industry Manufacturing - The new tobacco sector is showing upward momentum, with British American Tobacco's Glo Hilo successfully launched in Japan, indicating a clear growth trend in the HNB industry [4][9] - The home furnishings market is stabilizing at the bottom, with domestic sales remaining weak but potential for recovery in exports [10][11] - The toy industry is experiencing high demand, with significant online sales growth reported for blind boxes and figurines [11] Group 4: Textile and Apparel - The textile and apparel sector continues to show high consumption levels, with optimistic sales during the 618 shopping festival, particularly in new retail formats [12][13] - The report highlights the easing of U.S. tariff concerns, which may lead to increased orders from American brands, boosting domestic manufacturing capacity and employment [12] Group 5: Retail and E-commerce - The report indicates that the retail sector is facing slight pressure, with e-commerce showing signs of stabilization, particularly with AI integration enhancing operational efficiency [17] - Offline retail is undergoing transformation with initiatives like Yonghui's "Craftsman Plan" aimed at improving service quality and profitability [17]