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城市24小时 | 经济第一大省,力捧“顶流”
Mei Ri Jing Ji Xin Wen· 2025-06-12 16:04
Core Insights - The launch of the TV series "Lychee of Chang'an" has significantly increased the popularity of lychee-related food, attractions, and discussions, leading to a surge in both online and offline sales of lychee, with a reported increase of over 560% in transaction value for Guangdong lychee compared to last year [1] - The series has also prompted local tourism media in Guangdong and Xi'an to promote related attractions, resulting in a rise in tourist visits to sites associated with the lychee transportation theme [1] - The central government's recent policy emphasizes the importance of developing local specialty brands to enhance agricultural product marketing and sales [1][2] Industry Overview - Lychee is one of Guangdong's most important agricultural products, with the province leading the nation in cultivation area, production, and value, employing over 1.8 million people in the industry [2] - The expected lychee production for this year in Guangdong is approximately 1.6 million tons, marking a peak production year [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, targeting various production areas to optimize marketing strategies and extend the supply period [2][3] Agricultural Development Strategy - The "12221" market system aims to enhance agricultural product branding and sales, focusing on data collection, market expansion, and promotional activities [3] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative seeks to improve the economic development of all administrative levels in Guangdong, with specific goals set for the next decade [3] - Guangdong has successfully included 21 lychee varieties in the national list of quality agricultural products, showcasing its potential to establish a global reputation for lychee [3] Export Potential - Guangdong has formed the largest lychee export group in China, indicating a strategic move to enhance its international market presence [3]
南农晨读 | 仙品荔 小红荔
Nan Fang Nong Cun Bao· 2025-05-17 01:34
Group 1 - The article highlights the cultural significance of lychee in Guangdong, emphasizing that a summer without lychee is incomplete for the locals [4][5][6] - The anticipated harvest of lychee brings joy, with the first taste of the season being a cherished moment for residents [5][6] - The article discusses the marketing strategies employed to promote lychee, particularly the "仙品荔" brand, which aims to enhance its appeal nationwide [16][45] Group 2 - Guangdong has recently been approved for 10 new technology small institutes, contributing to the effective coverage of local specialty industries [9][10] - The total number of technology small institutes in Guangdong has reached 41, indicating a growing focus on agricultural innovation [10] - The establishment of these institutes is part of a broader initiative to support rural development and enhance agricultural productivity [8][10] Group 3 - The 2025 Spring Guangzhou Tea Expo is set to take place from May 21 to May 25, focusing on the theme "Tea Flavor China" [12][14] - The event aims to create an immersive experience celebrating tea culture, showcasing the importance of tea in Chinese heritage [13][14] Group 4 - The "百千万工程" cultural tourism week was launched in Suixi, highlighting the significance of lychee harvesting in the region [17][43] - The event included the unveiling of the first "小红书村" in Guangdong, which aims to leverage social media for promoting local agricultural products [42][45] - The auction of ancient lychee tree picking rights fetched 1.7 million yuan, showcasing the economic value of traditional agricultural practices [53][55]