薯片
Search documents
镜识科技获融资;乐事品牌重塑;万科董事长辞职
Sou Hu Cai Jing· 2025-10-14 04:35
Financing Dynamics - JingShi Technology completed several tens of millions in Series A financing, led by Ivy Capital, focusing on technology R&D and accelerating the mass production of consumer and industrial robots [3] - Future Intelligence announced the completion of a billion-level Series A financing led by Ant Group, marking its third round of financing this year, with funds aimed at expanding AI hardware products, promoting its overseas brand, and investing in frontier technologies [5] - Pernod Ricard invested approximately 100 million CAD (about 51 million RMB) in its Hiram Walker distillery in Ontario, Canada, with an additional 15 million CAD expected this year to enhance production capacity [8] - Suntory Holdings completed a strategic investment in startup Mokaburu, which innovatively combines coffee beans and cocoa butter to create a new coffee experience [10] Brand Dynamics - BIRKENSTOCK launched the CARE ESSENTIALS care series, adhering to high German quality standards and using natural materials to enhance foot comfort [13] - Luckin Coffee collaborated with Honor of Kings to launch a new product, "Pain Mask Sour Horn Americano," featuring Yunnan sour horn juice and 100% Arabica coffee beans [16] - Lay's initiated its largest brand overhaul in nearly a century, redesigning packaging to emphasize the journey of potatoes from farm to bag and removing artificial flavors and colors in the U.S. market [22] Personnel Dynamics - Wahaha Group appointed Xu Simin as General Manager, following the resignation of Zong Fuli, with expectations for stability in operations [25] - Vanke Enterprises announced the resignation of Chairman Xin Jie, with Huang Liping elected as the new chairman, indicating no substantial impact on short-term operations [28]
包装越小,生意越大?拆解食品饮料“迷你化”的产品逻辑
3 6 Ke· 2025-07-31 00:19
规格是食品饮料重要的产品策略之一。 我们分析过东方树叶的产品规格策略,通过三次产品规格的升级(330ml、900ml和1.5L装),不断巩固自己在无糖茶市场的龙头地位。我们也写过,即饮 咖啡近一年走红的9.9元/1升的产品,是通过包装和价格的性价比优势,来争夺过去被外卖抢走的咖啡消费市场份额。 饮料规格很多都是越变越大,相反的是,冰淇淋却越来越"迷你"了。不仅越卖越小,小雪糕还在努力地"成团",经常以"mini多支装"的组合出现,吸引消 费者的注意。 "变小"不只是在冰淇淋行业,货架上的薯片、啤酒、方便面也悄悄加入,和大瓶装饮料的性价比不同,小包装的食品正在卷起行业另外一种"精致萌"的潮 流。 一、"小"趋势从何而来? 伊利旗下的巧乐兹,在2019年推出了mini的巧乐兹小V筒,开始布局迷你类冰品的细分市场。而甜筒冰淇淋的代表可爱多,推出迷你版的时间更早,在 2017年就已经推出。 根据我们的观察,更多品牌的加入是在最近几年,单支份量显著缩小,取而代之的是多支装的组合产品。 梦龙在2023年4月推出迷你梦龙,将单支雪糕的克重从65g减少为42g左右,一上市便受到欢迎。随后,和路雪旗下品牌千层雪,也加入"迷你家 ...