社会服务 业 研 究 视频播客成为内容平台增长新曲线，海南离岛免税新 政成效初显 视频播客：B 站、小红书加码深度内容与真实表达，中国播客处在发展初期 2025 年 11 月 09 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 2024-11 2025-03 2025-07 社会服务 沪深300 相关研究报告 《南美/中东非潮玩渗透空间广阔，补 贴收缩茶咖龙头强势增长—行业周 报》-2025.10.26 《IP 授权融入全球消费者生活，平台 加码即时零售+出海双线作战双十一 —行业周报》-2025.10.19 《现制精酿啤酒高增，美图秀秀登顶 多国家应用总榜 — 行 业 周 报 》 -2025.10.12 初敏（分析师） 李睿娴（分析师） 叶彬慧（联系人） chumin@kysec.cn 证书编号：S0790522080008 liruixian@kysec.cn 证书编号：S0790525020004 yebinhui@kysec.cn 证书编号：S0790124070053 免税/潮玩：海南离岛免税新政成效初显，FY2026Q2 三丽鸥延续强势增长 海南 ...

Core Insights - The article discusses the evolution of Luo Yonghao, highlighting his transition from a tech entrepreneur to a video podcast host, reflecting on his past failures and current endeavors [2][5][10]. Group 1: Luo Yonghao's Career Transition - Luo Yonghao has rebranded himself multiple times, recently changing his Weibo name to "Luo Yonghao's Crossroads," symbolizing his current state of balancing ideals and financial realities [2]. - His new video podcast, "Luo Yonghao's Crossroads," features deep conversations with various industry figures, focusing on technology, culture, and personal choices [2][4]. - The podcast format has gained significant traction on Bilibili, with episodes achieving millions of minutes of viewership, indicating a strong audience preference for long-form content [4][20]. Group 2: Podcasting as a New Medium - Video podcasts combine the depth of traditional audio podcasts with visual elements, enhancing content distribution and monetization potential [4][11]. - This format allows for deeper engagement with audiences, fostering emotional connections and trust through extended conversations [12][15]. - The rise of video podcasts in China is supported by platforms like Bilibili, which has seen a growth in user engagement with long-form content [20][21]. Group 3: Luo Yonghao's Past and Future - Luo Yonghao's previous ventures, including Smartisan Technology, faced significant challenges, leading to substantial debt and a shift in focus towards content creation [5][6]. - His experience in live streaming and e-commerce has been lucrative, with reported earnings exceeding 600 million yuan over three years, showcasing his ability to monetize his personal brand [7][9]. - The current strategy of engaging in video podcasting is seen as a way for Luo to rebuild his brand and connect with audiences while navigating the complexities of modern entrepreneurship [10][12].