Core Viewpoint - The launch of the "Xiangchao" league in Yongzhou has sparked enthusiasm for local football and sports economy, enhancing community engagement and cultural confidence in regional football development [1][4]. Group 1: Event Overview - The "Xiangchao" league, officially starting in September 2025, features teams from 14 cities in Hunan province competing in a regular and knockout format [6]. - Yongzhou's unique ticketing options, including "hanging tickets" and "dating tickets," have generated significant online interest, with over 20 million viewers across various live streams [3][4]. Group 2: Economic Impact - The league has led to increased local economic activity, with over 13,000 tickets sold for home games and a surge in demand from 50,000 to 150,000 for ticket reservations [22]. - Yongzhou has established a special task force to integrate event-driven consumption with local economic activities, enhancing the visibility of local products and stimulating various sectors such as hospitality and retail [22]. Group 3: Infrastructure Development - The Yongzhou Sports Stadium, designated as the main venue for the league, is undergoing renovations with an increased budget of 1.2 million yuan to improve facilities [7]. - The stadium's popularity has risen, with social media discussions exceeding 8 million views, contributing to its reputation as a "wild stadium" [8]. Group 4: Community Engagement - The league promotes a philosophy of "happy football, everyone participates," aiming to foster community involvement and youth training in football [8][14]. - The first match of the Yongzhou team drew significant attention, showcasing the team's resilience and attracting local support [19][21].

Core Insights - The "Su Super" league has transformed into a nationwide football event, attracting over 36,712 spectators and generating significant economic benefits for surrounding businesses, with hotel occupancy rates increasing by 20%-30% and restaurant and retail spending rising by 15%-25% [1] Group 1: Event Impact - The event has created a "national football party," enhancing fan engagement and driving new consumption growth through the "football+" model [1] - The league's success is attributed to its deep-rooted sense of honor in participating cities, fostering a strong connection between local culture and football [2][3] - The league has effectively integrated various sectors, including tourism and commerce, leading to a notable increase in local consumption [7][8] Group 2: Innovation and Strategy - "Su Super" distinguishes itself by balancing professional competition with community involvement, aiming to create a platform that is both high-quality and accessible [3] - The collaboration between government and professional operators has been crucial, providing credibility and operational efficiency to the league [2] Group 3: Service and Experience - The league has received positive feedback for its comprehensive event services, including transportation, safety measures, and fan engagement strategies [4] - Upgrades to venues, such as the Kunshan Sports Center, enhance the spectator experience with improved sightlines and amenities [5] Group 4: Economic Ripple Effects - The league has stimulated a consumption chain, with ticket sales leading to increased spending in accommodation, dining, and tourism [7] - Local promotions, such as discounted tickets and special offers, have significantly boosted hotel bookings and local attractions [8] - The average length of stay for fans has increased from 1.2 days to 2.5 days, indicating a growing trend in tourism linked to the league [8]