11月29日，2025/2026富滇银行云南省城市足球联赛首战开赛，"滇超"启幕。 揭幕战由玉溪市坐镇主场，迎接怒江傈僳族自治州的挑战，这个已在职业足球联赛站稳脚跟的"高原魔 鬼主场"，再次因足球成为万众瞩目的焦点。为了迎接这场揭幕战，玉溪市再次搭起舞台，让文化、旅 游、产业和赛事运营经验等一一登场，以体育助城的"玉溪样本"，回应全云南的目光。 前夜：赛未开人已嗨 11月28日，入夜的嶍峨古镇凉意渐浓。在这里的玉溪市非物质文化遗产保护传承体验示范基地，一场云 南省城市足球联赛"足韵滇超·非遗焕彩"玉溪揭幕战非遗展演活动点燃了彝乡民众的热情。在汇集昆明 市、红河哈尼族彝族自治州、楚雄彝族自治州、德宏傣族景颇族自治州、西双版纳傣族自治州等州 （市）的非遗节目、民族歌舞展演之下，民众在广场燃起篝火，欢乐打跳。 除此之外，当日还有多样非遗主题活动在嶍峨古镇上演。在萃秀书院，非遗代表性传承人现场开讲彝族 花鼓舞、"彝族四腔"和"彝族四弦"的传承故事，并通过现场教学让参与者亲身感受峨山彝族自治县"彝 族花鼓舞之乡"的独特魅力。在古镇街区，长街宴上的彝族特色美食香气四溢，游客与当地人同吃彝族 饭、共唱彝族歌。 以"滇超"为 ...

原标题：贵州"村超"举办至今 榕江实现旅游综合收入超270亿元 中新网贵阳11月28日电(记者 袁超)自"村超"出圈以来，贵州省榕江县累计接待游客超2300万人次， 旅游综合收入超270亿元，真正实现了"一场球赛激活一座城"。 "村超"的火爆带动着榕江各行各业以及乡村发展。官方数据显示："村超"举办以来，榕江县新增各 类经营主体近9000家，全县酒店(民宿)床位数翻倍增至12000多个。榕江县各乡村推出了"看'村超'、游 村寨、逛村集、品美食、赏非遗、住民宿"组合拳，让村寨变成了打卡地，让百姓吃上了"旅游饭"。村 集体经济收入从2020年的4140.86万元增长到2024年的1.21亿元，带动1.2万余人实现家门口就业增收。 榕江县作为"村超"的发源地，不仅通过"村超"，更有效地激发了基层足球活力，而且通过"村超"拉 动了县域经济的增长。谈及"村超"如何实现可持续性发展？榕江县委常委、常务副县长张平说："'村 超'未来的发展，必须回归足球本身，核心就是搭建'村超'社会足球、'班超'校园足球、'逐梦'专业足 球'新三线'人民足球体系。" 张平介绍，榕江县有46所学校2352个班次，截至目前，累计开展5234场次 ...

Core Viewpoint - The launch of the "Xiangchao" league in Yongzhou has sparked enthusiasm for local football and sports economy, enhancing community engagement and cultural confidence in regional football development [1][4]. Group 1: Event Overview - The "Xiangchao" league, officially starting in September 2025, features teams from 14 cities in Hunan province competing in a regular and knockout format [6]. - Yongzhou's unique ticketing options, including "hanging tickets" and "dating tickets," have generated significant online interest, with over 20 million viewers across various live streams [3][4]. Group 2: Economic Impact - The league has led to increased local economic activity, with over 13,000 tickets sold for home games and a surge in demand from 50,000 to 150,000 for ticket reservations [22]. - Yongzhou has established a special task force to integrate event-driven consumption with local economic activities, enhancing the visibility of local products and stimulating various sectors such as hospitality and retail [22]. Group 3: Infrastructure Development - The Yongzhou Sports Stadium, designated as the main venue for the league, is undergoing renovations with an increased budget of 1.2 million yuan to improve facilities [7]. - The stadium's popularity has risen, with social media discussions exceeding 8 million views, contributing to its reputation as a "wild stadium" [8]. Group 4: Community Engagement - The league promotes a philosophy of "happy football, everyone participates," aiming to foster community involvement and youth training in football [8][14]. - The first match of the Yongzhou team drew significant attention, showcasing the team's resilience and attracting local support [19][21].

Core Insights - The "Su Super" league has transformed into a nationwide football event, attracting over 36,712 spectators and generating significant economic benefits for surrounding businesses, with hotel occupancy rates increasing by 20%-30% and restaurant and retail spending rising by 15%-25% [1] Group 1: Event Impact - The event has created a "national football party," enhancing fan engagement and driving new consumption growth through the "football+" model [1] - The league's success is attributed to its deep-rooted sense of honor in participating cities, fostering a strong connection between local culture and football [2][3] - The league has effectively integrated various sectors, including tourism and commerce, leading to a notable increase in local consumption [7][8] Group 2: Innovation and Strategy - "Su Super" distinguishes itself by balancing professional competition with community involvement, aiming to create a platform that is both high-quality and accessible [3] - The collaboration between government and professional operators has been crucial, providing credibility and operational efficiency to the league [2] Group 3: Service and Experience - The league has received positive feedback for its comprehensive event services, including transportation, safety measures, and fan engagement strategies [4] - Upgrades to venues, such as the Kunshan Sports Center, enhance the spectator experience with improved sightlines and amenities [5] Group 4: Economic Ripple Effects - The league has stimulated a consumption chain, with ticket sales leading to increased spending in accommodation, dining, and tourism [7] - Local promotions, such as discounted tickets and special offers, have significantly boosted hotel bookings and local attractions [8] - The average length of stay for fans has increased from 1.2 days to 2.5 days, indicating a growing trend in tourism linked to the league [8]