佛山祖庙建筑群掩映在茂密的白兰树中。 谭山蓝摄 佛山市一处公园内盛放的白兰花。 杨沛权摄 白兰花开，纯洁雅致。 佛山市委宣传部供图 佛山街头盛开的白兰花。 李奕云摄 佛山当地企业开发的白兰香型花露水。 刘绍仪摄 饶宝莲在刻制剪纸作品。 本报记者 洪秋婷摄 赏花 轻轻地推开小窗 院中洒遍了银色的月光 随着那晚风微微荡漾 送来一阵阵的花香 白兰树高大挺拔，花朵点缀其间。 林焕平摄 佛山市禅城区高基街，白兰树与仿古建筑相映成景。 容铸华摄 白兰花 你是多么令人神往 悠悠的芬芳 沁入了我的心房 ——歌曲《白兰花》 每年的夏秋季节，走在广东省佛山市的大街小巷，白兰花香四处弥漫，白兰树的身影随处可见。无论是 禅城区的祖庙路，还是南海区的天佑南路，抑或顺德区的清晖园，都能找到白兰树的踪迹。 在佛山，白兰树总数超2万棵，是这座城市历史文化的重要符号之一。 佛山人为什么喜欢白兰？ "白兰花香清新淡雅，让人感到温馨、宁静。"家住禅城区祖庙街道的市民陈劲元说，白兰有一种温和而 务实的美，与佛山人的性格很是相似，"20多年前，市里开展市花评选，我就毫不犹豫地选了白兰！" "纯洁真挚""清新优雅""蓬勃向上"，问佛山人为何喜欢白兰，这 ...

Core Insights - The Qingdao International Beer Festival has evolved from a local celebration into an international cultural symbol over its 35-year history, showcasing the city's identity and fostering global connections [6][8]. Group 1: Festival Evolution - The first Qingdao International Beer Festival took place in June 1991, attracting over 100 breweries and more than 100,000 attendees, marking the beginning of a significant cultural event [3][4]. - By 1994, the establishment of the Qingdao International Beer City solidified the festival's location, with 500,000 attendees and 200 tons of beer sold, indicating rapid growth [4]. - The festival has expanded its duration from 24 days to one month in 2025, featuring over 2,300 beer varieties, the highest in its history [4][6]. Group 2: Economic Impact - The 34th festival attracted 6.36 million visitors, with beer consumption reaching over 2,800 tons and generating significant economic activity, including 500 cultural events and 1,807 competitions [6][7]. - The festival's activities have driven local tourism and consumption, with the West Coast venue and Laoshan venue contributing to a total revenue of 350 million yuan for surrounding businesses [6][7]. Group 3: International Engagement - The festival serves as a bridge for international exchange, with increasing numbers of foreign tourists, particularly from South Korea, drawn to the event [8][9]. - Various international activities and collaborations are being introduced, including the "Beer Festival Theme Cross-Border Travel" initiative, aimed at creating a tourism ecosystem that promotes cultural exchange [9].

Core Insights - The "Su Super" league has transformed into a nationwide football event, attracting over 36,712 spectators and generating significant economic benefits for surrounding businesses, with hotel occupancy rates increasing by 20%-30% and restaurant and retail spending rising by 15%-25% [1] Group 1: Event Impact - The event has created a "national football party," enhancing fan engagement and driving new consumption growth through the "football+" model [1] - The league's success is attributed to its deep-rooted sense of honor in participating cities, fostering a strong connection between local culture and football [2][3] - The league has effectively integrated various sectors, including tourism and commerce, leading to a notable increase in local consumption [7][8] Group 2: Innovation and Strategy - "Su Super" distinguishes itself by balancing professional competition with community involvement, aiming to create a platform that is both high-quality and accessible [3] - The collaboration between government and professional operators has been crucial, providing credibility and operational efficiency to the league [2] Group 3: Service and Experience - The league has received positive feedback for its comprehensive event services, including transportation, safety measures, and fan engagement strategies [4] - Upgrades to venues, such as the Kunshan Sports Center, enhance the spectator experience with improved sightlines and amenities [5] Group 4: Economic Ripple Effects - The league has stimulated a consumption chain, with ticket sales leading to increased spending in accommodation, dining, and tourism [7] - Local promotions, such as discounted tickets and special offers, have significantly boosted hotel bookings and local attractions [8] - The average length of stay for fans has increased from 1.2 days to 2.5 days, indicating a growing trend in tourism linked to the league [8]