798艺术区作为京城文创地标，此次推出的主题装置以"Hi 亲爱的北京 2026新年快乐！"为核心，红色主 视觉搭配艺术化字体，沿核心广场延伸的巨型围挡，既契合新年喜庆氛围，又彰显艺术区的创意特质。 第2026 新 0 A 19741 4 0 Q 转自：北京青年报客户端 民打卡拍照。 文/北京青年报记者 杨益 摄影 /北京青年报记者 杨益 责任编辑：向勤如(EN006) 12月31日，北京全城开启跨年氛围营造模式，从宛平古城到CBD商圈，各类新年主题装置与活动陆续 上线，其中798艺术区的巨型红色新年主题围挡，成市民打卡点。 市 画 W _10 囊北京 = 2026 7 ...

Core Viewpoint - The article highlights the cultural significance and widespread presence of the Michelia alba (white magnolia) in Foshan, emphasizing its role as a symbol of the city's history and identity, as well as its various applications in local culture and economy [13][14][15]. Group 1: Cultural Significance - The total number of Michelia alba trees in Foshan exceeds 20,000, making it an important cultural symbol of the city [14]. - The city officially designated Michelia alba as its municipal flower in 1997, following a public voting process that garnered nearly 100,000 votes, reflecting the residents' affection for the flower [15][16]. - The flower's characteristics, such as its pure fragrance and elegant appearance, resonate with the local population's values of warmth, practicality, and resilience [15][16]. Group 2: Historical Context - The cultivation of Michelia alba in Foshan dates back to the late Qing Dynasty, with notable specimens like a 140-year-old tree in Qinghui Garden [17]. - The city began using Michelia alba for urban greening in the 1950s and promoted its widespread planting in the 1980s, contributing to the city's green landscape [17][18]. Group 3: Economic and Practical Applications - Michelia alba is not only appreciated for its beauty but also for its culinary and medicinal uses, such as in flower tea and traditional Chinese medicine [19]. - The flower's essence has inspired local businesses, including a perfume brand that utilizes advanced extraction techniques to capture its unique fragrance [19][20]. - The design of urban infrastructure, such as streetlights shaped like Michelia alba flowers, reflects the integration of this floral symbol into the city's aesthetic and cultural identity [20].

Core Insights - The Qingdao International Beer Festival has evolved from a local celebration into an international cultural symbol over its 35-year history, showcasing the city's identity and fostering global connections [6][8]. Group 1: Festival Evolution - The first Qingdao International Beer Festival took place in June 1991, attracting over 100 breweries and more than 100,000 attendees, marking the beginning of a significant cultural event [3][4]. - By 1994, the establishment of the Qingdao International Beer City solidified the festival's location, with 500,000 attendees and 200 tons of beer sold, indicating rapid growth [4]. - The festival has expanded its duration from 24 days to one month in 2025, featuring over 2,300 beer varieties, the highest in its history [4][6]. Group 2: Economic Impact - The 34th festival attracted 6.36 million visitors, with beer consumption reaching over 2,800 tons and generating significant economic activity, including 500 cultural events and 1,807 competitions [6][7]. - The festival's activities have driven local tourism and consumption, with the West Coast venue and Laoshan venue contributing to a total revenue of 350 million yuan for surrounding businesses [6][7]. Group 3: International Engagement - The festival serves as a bridge for international exchange, with increasing numbers of foreign tourists, particularly from South Korea, drawn to the event [8][9]. - Various international activities and collaborations are being introduced, including the "Beer Festival Theme Cross-Border Travel" initiative, aimed at creating a tourism ecosystem that promotes cultural exchange [9].

Core Insights - The "Su Super" league has transformed into a nationwide football event, attracting over 36,712 spectators and generating significant economic benefits for surrounding businesses, with hotel occupancy rates increasing by 20%-30% and restaurant and retail spending rising by 15%-25% [1] Group 1: Event Impact - The event has created a "national football party," enhancing fan engagement and driving new consumption growth through the "football+" model [1] - The league's success is attributed to its deep-rooted sense of honor in participating cities, fostering a strong connection between local culture and football [2][3] - The league has effectively integrated various sectors, including tourism and commerce, leading to a notable increase in local consumption [7][8] Group 2: Innovation and Strategy - "Su Super" distinguishes itself by balancing professional competition with community involvement, aiming to create a platform that is both high-quality and accessible [3] - The collaboration between government and professional operators has been crucial, providing credibility and operational efficiency to the league [2] Group 3: Service and Experience - The league has received positive feedback for its comprehensive event services, including transportation, safety measures, and fan engagement strategies [4] - Upgrades to venues, such as the Kunshan Sports Center, enhance the spectator experience with improved sightlines and amenities [5] Group 4: Economic Ripple Effects - The league has stimulated a consumption chain, with ticket sales leading to increased spending in accommodation, dining, and tourism [7] - Local promotions, such as discounted tickets and special offers, have significantly boosted hotel bookings and local attractions [8] - The average length of stay for fans has increased from 1.2 days to 2.5 days, indicating a growing trend in tourism linked to the league [8]