跨境营销
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龙虎榜复盘丨机游共振航天,AI应用再度爆发
Xuan Gu Bao· 2026-01-09 10:29
龙虎榜机构热股 今天机构龙虎榜上榜36只个股,净买入24只,净卖出22只。当日机构买入最多的个股前三位是:东阳光(10.63亿)、臻镭科技(4.22亿)、航天电子(2.6 亿)。 | 上榜热股 | 实时涨跌幅 ◆ 买/卖家数 ◆ | | | --- | --- | --- | | 东阳光 | | | | 600673.SS | +7.15% | 3/0 | | 3日 | | | | 臻雷科技 | | | | 688270.SS | +19.00% | 2/0 | | 3日 | | | | 航天电子 | | | | 600879.SS | +10.01% | 1/1 | | 3日 | | | 臻镭科技 龙虎榜显示,今日2家机构净买入4.22亿。 公司为低轨通信卫星手机直连场景配套的芯片主要应用于卫星载荷 龙虎榜知名游资 一、AI应用 易点天下 个股龙虎榜 公司作为跨境营销龙头,其自研 GEO 优化框架并适配 AI 搜索平台,以提升品牌在生成式结果中的可见性 中信建投表示,2024年全球SEO市场规模~800亿美金,GEO有望在AI时代对传统SEO市场进行替代。GEO未来的市场规模主要取决于以Chatbot为代表 ...
国外红人公司的真实价值:品牌跨境增长的隐性推动力
Sou Hu Cai Jing· 2025-12-05 04:19
用户,缺乏对当地市场的感知力,很容易造成频道错配、内容风格偏差甚至营销资源浪费。因此,选择专业机构并不等同于花更多钱,而是 一种避免错误投资的手段。 从更深层的角度来说,国外红人公司能够帮助品牌降低试错成本、提高投放效率,使品牌的海外推广进入更稳定、更系统的节奏。下面将从 四个角度拆解国外红人公司对品牌海外增长的实际意义,并解释为什么越来越多企业愿意把这部分工作交给专业机构来做。 在全球内容生态持续扩展的阶段里,企业的营销视野已经不再局限在国内市场。许多品牌都在寻找可复制的方式,把产品和服务更有效地推 向海外消费者。而在这一过程中,国外红人公司成为了非常关键的合作对象。为了让品牌在进入陌生市场时减少阻力,一些经验成熟的跨境 营销团队,例如 热点营销Hotlist,凭借对海外平台、多区域红人资源和本地消费者的理解,正在成为越来越多企业的参考选项。 国外红人公司并不是简单地"提供红人名单"或者"帮忙对接账号",它们扮演的是连接品牌与海外用户之间的桥梁。不同地区的受众文化差异 很大,对内容的喜好、沟通方式、价值观判断都会影响营销效果。如果品牌直接接触海外 一、国外红人公司的角色远比"红人供应商"更复杂 提到国外红人 ...
全球化中的「影子世界」
36氪· 2025-08-20 09:31
Core Insights - The article discusses the emergence of a "shadow world" in globalization, highlighting how various Chinese companies have built essential infrastructure that supports global commerce, including logistics, payment, and marketing services [4][5]. Logistics: Time and Space Compression - Companies like Zongteng and Wanyitong have established themselves as key players in cross-border logistics by investing in heavy assets such as overseas warehouses and dedicated transportation routes, which provide competitive advantages in cost and efficiency [9][11]. - Zongteng, founded in 2007, transitioned from e-commerce to logistics, focusing on overseas warehousing and specialized transportation, which allowed it to thrive during the e-commerce boom [8][10]. - Wanyitong has also adapted by investing in automated warehouses and self-built routes to enhance delivery efficiency, achieving a 95% order delivery rate within three days across the U.S. [11][12]. Payment: The Payment Revolution - The article outlines the rise of fintech companies like Airwallex and PingPong, which emerged to address the high costs and inefficiencies of traditional cross-border payment systems [20][21]. - These companies have introduced innovative pricing models and streamlined processes, significantly reducing transaction fees and improving service speed for small and medium enterprises [22][23]. - The competitive landscape in cross-border payments is evolving, with companies focusing on comprehensive financial ecosystems and compliance capabilities to differentiate themselves [25][30]. Marketing: Unlocking Overseas Traffic - The marketing sector is represented by companies like Taitong Technology, which has developed a data-driven approach to optimize advertising for Chinese businesses entering overseas markets [32][33]. - Taitong's platform integrates various media resources and advertising technologies, allowing clients to manage global campaigns efficiently [34][35]. - The article emphasizes the importance of marketing in driving sales for intangible products, where marketing costs can reach up to 50% of revenue [33]. Future Variables in the Shadow World - The article concludes that the "shadow world" of globalization is characterized by a growing number of specialized service companies that address specific pain points in cross-border trade, such as high payment fees and complex compliance issues [40][41]. - The competitive landscape is shifting towards integrated ecosystems, where logistics, payment, and marketing services are increasingly interconnected, enhancing the overall efficiency of global operations [42].