体能赛和越野跑令人血脉偾张，但相比完赛的坚持，大部分人对「关节健康」的重视程度显然不足。 要知道，在运动过程中，大部分的冲击实际是被关节所消化吸收。比如跑步时，膝关节所承担的压力是自身体重的4倍；深蹲或跪姿时，膝盖所承担的压 力达到了体重的8倍。 另一方面，2021年我国骨关节炎患病人数已超过1.5亿[1]。 在关节健康恶化的当下，运动康复领域更快嗅到了商机，疼痛按摩椅、艾草热敷、穴位按摩，甚至部分健身房也开始推出关节舒缓课程。 而在对国内针对关节炎患者的消费品的梳理中，比如汤臣倍健针对骨骼健康的护关节品牌健力多在5年内实现了营业收入从1亿到10亿的突破[2]。 而关节按摩仪淘宝2020年的平均月销售额达到2318万，产品适用部位包括手腕、脚踝、膝盖等全身关节，针对膝关节的按摩产品数量占绝对优势[2]。 2020年10月淘宝关节按摩仪销售数据，图源：Ageclub 其实相比这些被动治疗，积极运动对于关节健康的提升有着更大的效益。 与刻板印象不同，适当的运动不会加重关节磨损，反而能够维持骨骼强度、强健关节周围肌肉，甚至一部分关节疼痛和僵硬，都与缺乏运动有关。 不仅如此，通过运动每减重一磅，能够减少膝关节压力4磅 ...

Core Viewpoint - The article discusses the rise of the "sports rehabilitation" industry, highlighting how social media and marketing have transformed the concept from a medical intervention into a commercialized service that preys on people's body image anxieties [2][8][16] Industry Overview - The sports rehabilitation industry has seen a surge in practitioners, often unregulated, offering expensive courses that promise body corrections and improvements [2][14] - The terminology associated with sports rehabilitation has been misappropriated, leading to a misunderstanding of its medical significance and turning it into a commercial product [7][12] Consumer Behavior - Modern consumers, particularly urban middle-class individuals, are increasingly anxious about their body image, leading them to seek out rehabilitation services that promise to correct perceived flaws [8][9] - The marketing strategies employed in this industry often exaggerate minor discomforts and create a sense of urgency for intervention, thus expanding the consumer base [14][15] Conceptual Confusion - There is a growing confusion between "sports rehabilitation" and "posture correction," with many individuals being labeled as needing rehabilitation despite having no significant symptoms [12][13] - The industry has shifted the focus from actual medical needs to a broader interpretation of "rehabilitation," which includes aesthetic concerns and preemptive corrections [12][16] Marketing Tactics - The marketing of posture correction as a form of rehabilitation is seen as a clever strategy that capitalizes on consumer anxieties rather than addressing genuine health issues [15][16] - Many practitioners rely on superficial assessments and subjective feedback rather than scientific evaluations, leading to a lack of accountability in service delivery [13][15] Conclusion - The article emphasizes the need for critical judgment in the face of a burgeoning industry that may prioritize profit over genuine health benefits, urging consumers to discern between real needs and manufactured standards [16]

Group 1 - The article highlights the trend of graduates choosing to stay in Nanjing to pursue careers in their fields of interest, contributing to the city's technological development and urban construction [3][4][5] - Companies like Xiaomi are actively engaging with local universities to train students, creating opportunities for early job offers and aligning educational programs with industry needs [4][5][6] - The presence of high-tech enterprises in Nanjing provides a conducive environment for graduates, enhancing their career prospects and personal development [5][6] Group 2 - The article features individual success stories of graduates, such as Li Dan and Teng Qingya, who have secured positions in software development and sports rehabilitation, respectively, showcasing the effectiveness of local educational institutions [4][7][8] - The importance of practical training and internships is emphasized, as graduates gain hands-on experience that prepares them for their roles in the workforce [4][9] - The aviation industry is also represented, with graduates like Qi Zi'ang entering aircraft maintenance, highlighting the diverse career paths available in Nanjing [9][10][11]

Core Insights - The sports rehabilitation industry is experiencing significant growth driven by social demand, with 430 million people in China having long-term exercise habits, and approximately 100 million having suffered from sports injuries [3] - The increasing burden of chronic diseases is expected to push the rehabilitation industry forward, with a projected chronic disease prevalence of 65.7% by 2030, where 80% of patients will require rehabilitation [3] - The demand for rehabilitation services is expanding beyond athletes to encompass all age groups and lifestyles due to aging populations and rising health management needs [3] Industry Development - The complexity of pain management, including myofascial pain and joint issues, is raising the bar for rehabilitation treatments, necessitating continuous knowledge updates for rehabilitation professionals [3] - The current number of qualified sports rehabilitation therapists in China is approximately 36,000, resulting in a low therapist density of 0.026‰, significantly below developed countries like Australia [4] - The shortage of qualified rehabilitation professionals is a major bottleneck for the commercial expansion of the sports rehabilitation market [4] Company Initiatives - The company, RuiBo, has established partnerships with over 40 sports medical universities to address the talent gap, ensuring that its rehabilitation teams consist entirely of professionals with relevant academic backgrounds [4] - RuiBo has implemented a diversified training system to cultivate high-level talent, including a three-phase training program that combines theoretical knowledge with practical skills [5] - The company regularly introduces international rehabilitation training courses to align with advanced rehabilitation concepts and techniques from developed countries [7] Market Expansion - RuiBo currently operates seven rehabilitation centers in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, with plans to expand into new first-tier and second-tier cities in the coming year [9]