Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 97.3, representing a potential upside of 17.8% from the current price of HKD 82.6 [5]. Core Views - The report highlights that the performance of the two main brands, Anta and Fila, in Q4 2025 showed contrasting results, with Anta experiencing a slight decline in retail sales while Fila saw growth due to strategic adjustments by the new management [1][2]. - The long-term growth of the company is expected to rely on its multi-brand globalization strategy, despite short-term pressures on profit margins in 2026 [3][2]. - The report emphasizes that while the market sentiment may remain weak in the short term, the company's ongoing efforts in brand diversification and global expansion are likely to drive sales and profit growth in the long run [3][2]. Summary by Sections Financial Performance - Anta's revenue for 2023 is projected at RMB 62,356 million, with a year-on-year growth of 16.2%. The revenue is expected to reach RMB 79,961 million in 2025, growing at 12.9% [10]. - The net profit for 2023 is estimated at RMB 10,236 million, with a significant increase of 34.9% compared to the previous year. However, a decline of 15.9% is anticipated for 2026, with a recovery expected in 2027 [10][12]. - The operating profit margin is projected to decrease from 24.6% in 2023 to 22.8% in 2025, reflecting the anticipated pressures on profitability [12]. Brand Performance - Anta's brand retail sales in Q4 2025 recorded a slight decline of less than 1% year-on-year, while Fila's sales grew in the mid-single digits, attributed to effective management strategies [1][2]. - Other brands under the company are expected to maintain high double-digit growth in 2026, although at a slower pace compared to 2025 [2][3]. Market Strategy - The company plans to enhance its market investment in 2026, coinciding with major events like the Winter Olympics and Asian Games, which is expected to support brand visibility and sales [2]. - The report suggests that the market should focus on the strategic significance of new brand acquisitions for long-term growth rather than short-term performance impacts [3].

Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - Short-term negative sentiment may persist, but there is optimism about the long-term development trend of the brand globalization [3] - The performance of the two main brands, Anta and Fila, shows contrasting results in Q4 2025, with Anta experiencing a slight decline in retail revenue while Fila saw growth [1][2] - The company is expected to face pressure on profit margins in 2026, influenced by various factors including increased market investment and potential losses from acquisitions [2][3] Summary by Sections Financial Performance - Anta's retail revenue in Q4 2025 recorded a year-on-year decline of less than 1%, primarily due to weak industry demand and warmer weather [1] - Fila's revenue in Q4 2025 grew in the mid-single digits year-on-year, accelerating compared to the previous quarter [1] - Other brands experienced a revenue growth of 35-40% in Q4 2025, with Descente growing by 25-30% and Kolon by 50-55% [1] Future Projections - The management aims for Anta's revenue to achieve positive growth in 2026, supported by adjustments in online operations and store renovations [2] - Fila's operational adjustments are expected to maintain its revenue growth momentum in 2026, while other brands are projected to sustain high double-digit growth, albeit at a slower pace than in 2025 [2] - The company plans to increase marketing investments in 2026, coinciding with major events like the Winter Olympics and Asian Games [2] Financial Estimates - The report maintains the revenue and profit forecasts for 2025 but has slightly lowered the net profit expectations for 2026 due to anticipated weaker profit margins [3] - The projected revenue for 2026 is RMB 88.553 billion, with a net profit forecast of RMB 14.361 billion, reflecting a year-on-year increase of 9.5% [10][16] - The company's profit margin is expected to face significant pressure in 2026 due to various factors, including potential losses from acquisitions [2][3]

Investment Rating - The report maintains a "Buy" rating for Li Ning (2331.HK) with a target price of HKD 21.6, representing a potential upside of 18.7% from the current price of HKD 18.2 [4][21]. Core Insights - Li Ning's management has decided to keep the full-year performance guidance unchanged despite challenges in terminal demand, aiming for revenue to remain flat year-on-year and a high single-digit net profit margin [10][11]. - The company is focusing on enhancing brand strength, with recent sponsorship of the Chinese Olympic Committee and participation in high-profile events to boost brand visibility [10][11]. - The report indicates a downward trend in overall sales, particularly in direct stores and distributor channels, while e-commerce sales have shown growth [10][11]. Financial Performance Summary - For 2025, the estimated revenue is projected at RMB 28,685 million, reflecting no growth compared to 2024, with a core net profit forecast of RMB 2,524 million, a decrease of 24.6% year-on-year [12][17]. - The gross margin is expected to be around 48.5% for 2025, slightly down from 49.4% in 2024 [12][14]. - The report highlights a significant increase in inventory turnover days, indicating potential inventory management challenges [10][12]. Market Expectations - The report notes that the market's expectations for Li Ning's performance are mixed, with a range of estimates for revenue and profit growth varying significantly among analysts [7][22]. - The company is navigating a competitive landscape with increased promotional activities, particularly during the "Double Eleven" shopping festival [10][11]. Strategic Focus - Li Ning is committed to a three-year strategy centered on brand revitalization and product innovation, which is expected to lay a foundation for future performance improvements [10][11]. - The company plans to balance sales revenue, channel inventory, and discount levels to maintain healthy inventory and manageable discount rates [10][11].

Investment Rating - The report assigns a target price of HKD 121.2 for Anta Sports (2020.HK), indicating a potential upside of 19.3% from the current price of HKD 101.6 [1]. Core Insights - Anta's management has adjusted the annual revenue guidance for the Anta brand from high single-digit growth to mid single-digit growth due to weaker retail performance in July and August, although recent trends show improvement [4]. - The company continues to optimize and upgrade its channels, focusing on enhancing store efficiency rather than significantly increasing the number of stores [4]. - Anta's multi-brand strategy is deepening, with other brands like Descente and Kolon showing strong revenue growth, contributing to overall profitability [4]. - The first half of 2025 saw a 14.5% year-on-year increase in net profit to RMB 7.03 billion, aligning with market expectations [5]. Financial Performance - Revenue for 2023 is projected at RMB 62.36 billion, with a year-on-year growth of 16.2%, and expected to reach RMB 80.95 billion by 2025 [6]. - The net profit for 2023 is estimated at RMB 10.24 billion, reflecting a significant year-on-year increase of 34.9% [6]. - The operating profit margin for the first half of 2025 is reported at 26.3%, indicating operational efficiency improvements [9]. Brand Performance - The Anta brand's gross margin decreased by 1.7 percentage points due to a higher proportion of e-commerce sales, while the operating profit margin increased by 1.5 percentage points, aided by government subsidies [5]. - The Fila brand's gross margin fell by 2.2 percentage points, primarily due to increased retail discounts [5]. - Other brands, including Descente and Kolon, experienced a 61% year-on-year revenue growth in the first half of 2025, contributing to 19% of total revenue [4]. Market Position - Anta's market capitalization stands at HKD 285.213 billion, with an average daily trading volume of HKD 876.3 million over the past three months [1]. - The stock has traded within a 52-week range of HKD 68.35 to HKD 107.5, reflecting market volatility [1].

Investment Rating - The report maintains a "Buy" rating for Anta Sports (2020.HK) and raises the target price to HKD 118.8, indicating a potential upside of 21.3% from the current price of HKD 97.9 [2][5]. Core Insights - Despite facing significant pressure on profit margins in the short term, Anta's revenue from its main brand is expected to steadily expand, with other brands maintaining rapid growth. The contribution from Amer Sports is projected to significantly increase, supporting a high growth rate in core net profit by 2025. The multi-brand strategy is anticipated to continue driving overall revenue expansion for the company [1][7][8]. Financial Projections - Revenue is forecasted to grow from RMB 62,356 million in 2023 to RMB 78,838 million in 2025, reflecting a compound annual growth rate (CAGR) of 11.3% [9][13]. - The net profit attributable to shareholders is expected to decrease from RMB 15,596 million in 2024 to RMB 13,965 million in 2025, indicating a decline of 10.5% [9][13]. - The gross margin is projected to remain stable around 62.5% in 2025, with operating profit margin slightly declining to 23.2% [11][12]. Brand Performance - Anta's brand revenue is expected to grow at a high single-digit percentage in 2025, while Fila is projected to grow in the mid-single digits. Other brands like Descente and Kolon are anticipated to exceed 30% growth [7][8]. - The online sales channel is expected to continue to grow, contributing to the overall revenue but also leading to increased discounting pressures on margins [7][8]. Market Strategy - Anta plans to increase market investments in 2025, focusing on expanding the new retail formats, enhancing overseas market presence, and increasing product launches. The company aims for overseas revenue to account for 15% within five years [7][8]. - The multi-brand strategy is expected to be a key driver for long-term revenue growth, with Descente and Kolon brands showing strong growth momentum [7][8].

Investment Rating - The report maintains a "Buy" rating for Anta Sports (2020.HK) and raises the target price to HKD 118.8, indicating a potential upside of 21.3% from the current price of HKD 97.9 [1][2]. Core Views - Despite facing significant pressure on profit margins in the short term, Anta's revenue from its main brand is expected to steadily expand, with other brands maintaining rapid growth. The contribution from Amer Sports is anticipated to significantly increase, supporting a high growth rate in core net profit by 2025. The multi-brand strategy is expected to continue driving overall revenue expansion for the company [1][7]. Financial Projections - Revenue is projected to grow from RMB 62,356 million in 2023 to RMB 78,838 million in 2025, reflecting a compound annual growth rate (CAGR) of 11.3% [9][13]. - The net profit attributable to shareholders is expected to decrease from RMB 15,596 million in 2024 to RMB 13,965 million in 2025, indicating a decline of 10.5% [9][13]. - The gross margin is projected to remain stable around 62.5% in 2025, with operating profit margin slightly declining to 23.2% [11][13]. Brand Performance - The management anticipates that the Anta brand's revenue will grow at a high single-digit percentage in 2025, while Fila is expected to see mid-single-digit growth. Other brands like Descente and Kolon are projected to exceed 30% growth [7][15]. - The online sales channel is expected to continue driving revenue growth for Fila, which is projected to contribute 40% of its revenue in 2024, up from 35% in 2023 [7][11]. Market Strategy - Anta plans to increase market investments in 2025, focusing on expanding the new retail format (Super Anta stores), enhancing overseas market presence, and increasing sponsorship for domestic events [7][11]. - The multi-brand strategy is expected to be a key driver for long-term revenue growth, with Descente and Kolon brands contributing 15% of the group's revenue in 2024 [7][11].