丨证券研究报告丨 港股研究丨公司点评丨安踏体育（2020.HK） [Table_Title] 短期经营承压，中长期经营稳健 报告要点 [Table_Summary] 安踏公布 2025Q2 零售数据，安踏品牌同比低单增长，FILA 品牌同比中单增长，其他品牌增长 50%-55%。 分析师及联系人 [Table_Author] 于旭辉 柯睿 SAC：S0490518020002 SAC：S0490524110001 SFC：BUU942 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 安踏体育（2020.HK） cjzqdt11111 [Table_Title2] 短期经营承压，中长期经营稳健 [Table_Summary2] 事件描述 安踏公布 2025Q2 零售数据，安踏品牌同比低单增长，FILA 品牌同比中单增长，其他品牌增 长 50%-55%。 事件评论 丨证券研究报告丨 2025-07-21 港股研究丨公司点评 [Table_Rank]投资评级 买入丨维持 公司基础数据 [Table_BaseData] 当前股价（HKD） 93.65 注：股价为 202 ...

2025 年 07 月 21 日 公司研究 评级：买入(维持) 研究所： 证券分析师： 马川琪 S0350523050001 macq@ghzq.com.cn 证券分析师： 廖小慧 S0350524080002 liaoxh@ghzq.com.cn [Table_Title] Q2 主品牌流水略有压力，户外品牌增长强劲 ——安踏体育（02020）2025Q2 运营点评 最近一年走势 | 相对恒生指数表现 | | 2025/07/18 | | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 安踏体育 | 0.2% | 5.5% | 29.1% | | 恒生指数 | 4.7% | 16.0% | 39.6% | | 市场数据 | 2025/07/18 | | --- | --- | | 当前价格（港元） | 93.65 | | 52 周价格区间（港元） | 65.55-107.50 | | 总市值（百万港元） | 262,895.51 | | 流通市值（百万港元） | 262,895.51 | | 总股本（万股） | 280,721.31 | | 流通股本（万 ...

Core Viewpoint - Anta's main brand revenue growth in Q2 2025 is low single digits, with a slowdown in growth rate compared to previous quarters, primarily due to optimization of franchise stores in lower-tier cities and online discount control [1][2] Group 1: Anta Brand Performance - In Q2 2025, Anta's main brand revenue growth is low single digits, while H1 shows mid single-digit growth, a decrease from high single digits in Q1 [2] - The company is focusing on optimizing franchise channels in lower-tier cities and has appointed a new e-commerce head to enhance online sales management [2][3] - The inventory-to-sales ratio remains around 5 months, with offline discounts stable year-on-year and online discounts slightly deepening [2][3] Group 2: FILA Brand Performance - FILA's revenue in Q2 2025 shows mid single-digit growth year-on-year, with H1 growth at high single digits [3] - FILA's large goods are expected to grow at high single digits, while Fusion and children's wear are projected to grow at mid single digits [3] - Online sales for FILA are performing better than offline, with an overall inventory-to-sales ratio of about 5 months [3] Group 3: Other Brands Performance - Other brands collectively achieved revenue growth of 50%-55% in Q2 2025, with Kolon exceeding 70% and Descente projected to grow over 40% [3] - Maia Active shows over 30% revenue growth, with double-digit growth in store efficiency and rapid membership growth driven by endorsements [3] Group 4: Outlook for H2 2025 - The company maintains expectations for high single-digit growth for Anta, mid single-digit growth for FILA, and over 30% growth for other brands in 2025 [4] - Continuous optimization of offline franchise stores and expansion of new retail formats for Anta are planned [4] - Anticipated decline in interest income and increased market investment for Anta and FILA may lead to a slight decrease in operating profit margins [4] Group 5: Profit Forecast - Revenue projections for 2025-2027 are 784.4 billion, 848.8 billion, and 911.0 billion, with year-on-year growth rates of +10.7%, +8.2%, and +7.3% respectively [5] - Expected net profit for the parent company is 134.1 billion, 149.7 billion, and 165.4 billion, with a year-on-year decrease of -14.0% (excluding one-time losses from Amer) [5] - Corresponding P/E ratios are 17.7x, 15.9x, and 14.3x, with a maintained "buy" rating [5]

Investment Rating - The report maintains a "Buy" rating for Anta Sports [2][5][24] Core Views - Anta Sports has shown strong group revenue growth driven by multiple brands, with significant results from new retail formats [5][7] - The company is expected to stabilize its performance in the second half of 2025 after a temporary slowdown in the main brand's growth [7] - The multi-brand strategy continues to demonstrate strong potential for future growth, particularly with the acquisition of the Wolf Claw brand [7] Financial Data and Profit Forecast - Revenue projections for Anta Sports are as follows: - FY2023: 623.6 billion RMB - FY2024: 708.3 billion RMB - FY2025E: 779.5 billion RMB - FY2026E: 839.2 billion RMB - FY2027E: 900.7 billion RMB - Year-on-year growth rates are projected at 16% for FY2023, 14% for FY2024, and gradually decreasing to 7% by FY2027 [6][15] - Net profit forecasts are as follows: - FY2023: 102.4 billion RMB - FY2024: 156.0 billion RMB - FY2025E: 134.1 billion RMB - FY2026E: 147.0 billion RMB - FY2027E: 160.1 billion RMB - The projected PE ratios are 23 for FY2023, 15 for FY2024, and 18 for FY2025E [6][15] Brand Performance - Anta's main brand experienced low single-digit growth in Q2 2025, while FILA showed mid-single-digit growth [7] - Other brands such as Descente and KOLON saw revenue growth between 50-55% in Q2 2025, continuing strong performance in niche segments [7] - The new retail formats, including Champion stores and SV collection stores, have shown significantly higher sales efficiency compared to traditional stores [7] Market Position and Strategy - Anta Sports is focusing on enhancing its brand health and optimizing its online product distribution system [7] - The company has successfully maintained healthy inventory levels, with inventory turnover ratios around five months [7] - The report highlights the scarcity and quality of Anta's multi-brand matrix as a key competitive advantage [7]

Group 1: Anta Sports Products (2020 HK) - The second quarter revenue met expectations, with management reaffirming the annual guidance for 2025, indicating low single-digit, mid single-digit, and 50-55% year-on-year revenue growth for Anta, FILA, and other brands respectively [3] - Despite intense industry competition, management maintains growth guidance for all brands, expecting high single-digit, mid single-digit, and over 30% year-on-year growth for Anta, FILA, and other brands respectively [3] - The forecast for net profit from 2025 to 2027 is projected to be between RMB 13.41 billion and RMB 16.54 billion, with a target price of HKD 110.20 based on a 20x P/E ratio for 2026, maintaining a buy rating [3][4] Group 2: Junda Co., Ltd. (002865 CH) - The company expects a loss of RMB 0.94 billion to RMB 1.94 billion in Q2 2025, which is an increase from the loss of RMB 1.06 billion in Q1 2025, primarily due to a decline in battery prices following a surge in installations in mainland China [5] - Junda has signed a strategic cooperation agreement with Turkey and Europe's largest photovoltaic module manufacturer to jointly build a solar cell production base with a capacity of up to 5GW [5] - The outlook remains positive for the company, anticipating a turnaround in performance in 2026 driven by the commencement of production in Oman and supply-side reforms [5] Group 3: E-commerce Industry - In Q2 2025, adjusted year-on-year growth for physical e-commerce retail sales was 6.3%, with categories like home appliances and cosmetics experiencing a decline in growth [7] - E-commerce platforms are increasing investments in instant retail to drive cross-selling with traditional shelf e-commerce, enhancing user engagement [7] - Major players like Alibaba and JD.com are expected to maintain double-digit year-on-year growth, although profitability may be pressured due to increased investments in flash sales and delivery services [8] Group 4: Economic Data Insights - The consumer price index for June is expected to show a month-on-month increase of 0.30% in both the US and China, with the previous data being 0.10% [9] - The industrial product factory price index is anticipated to rise by 0.20% year-on-year in the US for June [9]

Group 1 - Xiaohongshu announced the launch of the world's first open-world adventure island event "RED LAND" in Shanghai from August 8 to August 10, targeting gaming and ACG (Anime, Comic, and Games) enthusiasts [1] - In the past year, the number of posts related to ACG and gaming on Xiaohongshu ranked third and fourth among all categories, with year-on-year growth of 175% and 168% respectively [1] - The event marks Xiaohongshu's first foray into large-scale offline IP activities, indicating a shift from an online content platform to an offline cultural ecosystem [1] Group 2 - Chinese Online announced that the collaboration between the brand "GONG" under Pop Mart and the upcoming animated film "The King's Avatar 2" will soon launch a series of collectible blind boxes [2] - Multiple brands are planning collaborations with "The King's Avatar 2," enhancing the IP's commercial value and driving secondary consumption [2] - This initiative represents a dual-driven exploration of content and consumption for Chinese Online, potentially providing new insights into the commercialization of original domestic animation [2] Group 3 - Anta Sports reported positive growth across all product lines in the second quarter of 2025, with the Anta brand experiencing low single-digit growth and FILA achieving mid single-digit growth [3] - Other brands under Anta, excluding those added after April 1, 2025, saw retail sales growth of 50% to 55% [3] - The performance highlights the structural growth resilience under Anta's multi-brand strategy, although the main brand's growth slowdown may reflect ongoing adjustments in the mainstream sports consumption market [3] Group 4 - The consumption market in China showed significant improvement in the first half of 2025, with holiday consumption playing a crucial role [4] - The number of people traveling during the "Spring Festival," "May Day," and "Dragon Boat Festival" reached record highs, contributing to double-digit growth in related leisure and travel services [4] - New consumption patterns and diverse consumer behaviors are emerging, indicating strong consumer vitality and providing robust support for economic growth [4]

Investment Rating - The report assigns a "Buy" rating for the company, Anta (2020 HK), with a target price of HKD 110.20, indicating a potential upside of 22.7% from the current price of HKD 89.80 [1][2][15]. Core Insights - The company's second-quarter revenue met expectations, with management reaffirming the annual guidance for growth across its brands, despite a competitive industry landscape. The expected revenue growth for Anta, FILA, and other brands is high single digits, mid single digits, and over 30% respectively [6][7]. - The report maintains revenue forecasts for the next three years but slightly lowers profit margin expectations due to industry discount pressures. Projected net profits for 2025-2027 are estimated to be between RMB 134.1 billion and RMB 165.4 billion [6][7]. - Anta's brand sales momentum has slightly slowed, but improvements in online channels are anticipated in the second half of the year. The company is optimizing its offline store strategy and expects to maintain high single-digit growth for the Anta brand [6][7]. Financial Overview - Revenue projections for the company are as follows: RMB 62,356 million in 2023, RMB 70,826 million in 2024, RMB 77,140 million in 2025, RMB 83,936 million in 2026, and RMB 90,550 million in 2027, with year-on-year growth rates of 16.2%, 13.6%, 8.9%, 8.8%, and 7.9% respectively [5][8][16]. - The net profit forecast for the same years is RMB 10,236 million in 2023, RMB 15,596 million in 2024, RMB 13,410 million in 2025, RMB 15,021 million in 2026, and RMB 16,543 million in 2027, with corresponding growth rates of 30.8%, 50.3%, -14.0%, 12.4%, and 10.1% [5][8][16]. - The report highlights a projected decline in profit margins, with gross profit margins expected to be 62.0% in 2025, 62.1% in 2026, and 62.2% in 2027 [7][17]. Brand Performance - Anta's brand recorded low single-digit revenue growth in the second quarter, while FILA achieved mid single-digit growth. Other brands like Descente and KOLON saw high growth rates of over 40% and 70% respectively [6][7]. - The inventory turnover ratio for FILA improved to five months, and the company strategically increased discounts in the e-commerce channel to optimize inventory [6][7].

安踏体育（02020.HK） 25Q2 流水点评：安踏品牌推进渠道升级，户 外品牌引领增长 买入（维持） 证券研究报告·海外公司点评·纺织及服饰(HS) | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 62,356 | 70,826 | 78,173 | 86,079 | 94,239 | | 同比(%) | 16.23 | 13.58 | 10.37 | 10.11 | 9.48 | | 归母净利润（百万元） | 10,236 | 15,596 | 13,232 | 14,763 | 16,431 | | 同比(%) | 34.86 | 52.36 | (15.16) | 11.57 | 11.30 | | EPS-最新摊薄（元/股） | 3.65 | 5.56 | 4.71 | 5.26 | 5.85 | | P/E（现价&最新摊薄） | 22.41 | 14.71 | 17.34 | 15.54 | 13.96 | [T ...

Group 1 - The core viewpoint of the report is that Anta Sports (02020) maintains its EPS forecast for 2025/26 at 4.81/5.42 HKD, with a current stock price corresponding to 17/15 times the 2025/26 P/E ratio, and a target price of 120.92 HKD, indicating a 35% upside potential from the current price [1] - Anta and FILA brands achieved low single-digit and mid single-digit revenue growth respectively in Q2 2025, while all other brands saw revenue growth of 50-55% year-on-year [1] - The company is expected to achieve high single-digit and mid single-digit revenue growth targets for Anta and FILA brands in 2025, supported by adjustments in offline stores and online channel management, as well as a low base effect [1] Group 2 - The report indicates that the mid-to-high-end outdoor segment continues to show strong growth, with Anta brand achieving low single-digit revenue growth in Q2 2025, and FILA brand achieving mid single-digit revenue growth [2] - FILA's performance remains stable, with new categories like golf and tennis becoming growth highlights, and the company strategically increasing discount rates online to accelerate inventory turnover and drive revenue growth [2] - Other brands such as DESCENTE and KOLON experienced revenue growth of over 40% and 70% respectively, while the new brand Maia Active achieved over 30% year-on-year growth, indicating a strong expansion of new store types [2]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's Q2 2025 operational data shows that the main brand achieved low single-digit growth, while FILA and other brands recorded mid to high single-digit growth [2][3] - The report anticipates high single-digit growth for the main brand and mid single-digit growth for FILA in 2025, with KOLON and DESCENTE expected to grow by 30% [4] - The report highlights the potential for KOLON and DESCENTE to enhance their market share and product competitiveness due to favorable outdoor market conditions [4] Summary by Sections Event Overview - In Q2 2025, the main brand, FILA, and other brands recorded low single-digit, mid single-digit, and 50-55% growth respectively [2] - For H1 2025, retail sales for Anta, FILA, and other brands showed mid single-digit, high single-digit, and 60-65% growth year-on-year [2] Analysis and Judgment - The main brand's growth in Q2 2025 slowed compared to Q1 2025 and Q2 2024, attributed to a slowdown in both online and offline sales [3] - FILA's growth in Q2 2025 was driven by improvements in children's and trendy brands, although it showed a slight slowdown compared to Q1 2025 [3] - Other brands like DESCENTE, KOLON, and MAIA experienced 50-55% growth in Q2 2025, which is a decrease from Q1 2025 but an improvement from Q2 2024 [3] Investment Recommendations - The report projects revenue forecasts of 770 billion, 859 billion, and 960 billion for 2025, 2026, and 2027 respectively, with net profit estimates of 138.74 billion, 159.07 billion, and 178.76 billion for the same years [4] - The report maintains EPS forecasts of 4.94, 5.67, and 6.37 for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17, 15, and 13 [4]