点评： 机构：东北证券 研究员：刘家薇/苏浩洋 公司发布2025Qy4营运情况，安踏品牌零售金额同降低单位数， FILA 品牌零售金额同增中单位数，所 有其他品牌零售金额同增35-40%。 其他品牌维持高质量快速增长。Descente 品牌Q4 流水同增25-30%，Kolon Sports 流水增长55%，MAIA Active 流水增长25-30%。整体其他品牌组合Q4 零售金额同比增长35-40%。迪桑特品牌2025 年零售规模 突破100 亿元，仍维持高质量较快增长。 投资建议：波动的终端零售环境下，安踏品牌承压，FILA 品牌展现韧性，其他品牌维持高速增长。多 品牌、海外领先布局等优势不改，看好公司中长期高质量发展。预计公司2025—2027 年实现营业收入 同比增长10.9%/10.2%/9.1% 至785.7/865.5/944.2 亿元； 归母净利润同比-14.1%/+12.5%/+11.6%至 134/150.8/168.3 亿元，对应估值15/14/12 倍，维持其"买入"评级。 风险提示：新品开发不及预期，门店拓展不及预期，市场竞争加剧，盈利预测及估值不及预期等 安踏主品牌流水承压。20 ...

多品牌全球化布局依然是长期增长动力：长期来看，安踏与Fila 两大品牌的收入已达到较大的规模，未 来持续增长空间有限，而作为户外小众赛道品牌，Descente 的收入规模也已超过人民币100 亿元，未来 或较难维持高速增长的趋势。我们认为，安踏长期的业绩增长更多依赖于公司持续丰富品牌矩阵，通过 对新品牌的战略调整及运营效率提升，从而实现业绩反转与品牌复兴。因此，市场不应过分关注收购对 公司短期业绩带来的负面影响，而应该聚焦新品牌对公司长期全球化布局的战略意义以及对公司长期财 务模型改善的可能性。 下调2026/2027 年盈利预测，短期股价压力不改长期增长逻辑：我们维持对公司2025 年的收入与利润预 测不变，但基于管理层对2026年较弱的利润率指引，我们适度下调了2026 年净利润预期。尽管安踏股 价短期仍将面临较弱的市场情绪，但我们有信心公司持续的多品牌全球化的布局将在长期驱动集团销售 与利润规模的扩张。维持"买入"评级。 两大主力品牌4Q25 流水表现"冰火两重天"：安踏品牌4Q25 零售流水录得同比低单位数下滑（下滑幅度 不到1%），主要是受到12 月整体行业需求疲软以及气温较暖的影响。公司对安踏品牌 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 97.3, representing a potential upside of 17.8% from the current price of HKD 82.6 [5]. Core Views - The report highlights that the performance of the two main brands, Anta and Fila, in Q4 2025 showed contrasting results, with Anta experiencing a slight decline in retail sales while Fila saw growth due to strategic adjustments by the new management [1][2]. - The long-term growth of the company is expected to rely on its multi-brand globalization strategy, despite short-term pressures on profit margins in 2026 [3][2]. - The report emphasizes that while the market sentiment may remain weak in the short term, the company's ongoing efforts in brand diversification and global expansion are likely to drive sales and profit growth in the long run [3][2]. Summary by Sections Financial Performance - Anta's revenue for 2023 is projected at RMB 62,356 million, with a year-on-year growth of 16.2%. The revenue is expected to reach RMB 79,961 million in 2025, growing at 12.9% [10]. - The net profit for 2023 is estimated at RMB 10,236 million, with a significant increase of 34.9% compared to the previous year. However, a decline of 15.9% is anticipated for 2026, with a recovery expected in 2027 [10][12]. - The operating profit margin is projected to decrease from 24.6% in 2023 to 22.8% in 2025, reflecting the anticipated pressures on profitability [12]. Brand Performance - Anta's brand retail sales in Q4 2025 recorded a slight decline of less than 1% year-on-year, while Fila's sales grew in the mid-single digits, attributed to effective management strategies [1][2]. - Other brands under the company are expected to maintain high double-digit growth in 2026, although at a slower pace compared to 2025 [2][3]. Market Strategy - The company plans to enhance its market investment in 2026, coinciding with major events like the Winter Olympics and Asian Games, which is expected to support brand visibility and sales [2]. - The report suggests that the market should focus on the strategic significance of new brand acquisitions for long-term growth rather than short-term performance impacts [3].

Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - Short-term negative sentiment may persist, but there is optimism about the long-term development trend of the brand globalization [3] - The performance of the two main brands, Anta and Fila, shows contrasting results in Q4 2025, with Anta experiencing a slight decline in retail revenue while Fila saw growth [1][2] - The company is expected to face pressure on profit margins in 2026, influenced by various factors including increased market investment and potential losses from acquisitions [2][3] Summary by Sections Financial Performance - Anta's retail revenue in Q4 2025 recorded a year-on-year decline of less than 1%, primarily due to weak industry demand and warmer weather [1] - Fila's revenue in Q4 2025 grew in the mid-single digits year-on-year, accelerating compared to the previous quarter [1] - Other brands experienced a revenue growth of 35-40% in Q4 2025, with Descente growing by 25-30% and Kolon by 50-55% [1] Future Projections - The management aims for Anta's revenue to achieve positive growth in 2026, supported by adjustments in online operations and store renovations [2] - Fila's operational adjustments are expected to maintain its revenue growth momentum in 2026, while other brands are projected to sustain high double-digit growth, albeit at a slower pace than in 2025 [2] - The company plans to increase marketing investments in 2026, coinciding with major events like the Winter Olympics and Asian Games [2] Financial Estimates - The report maintains the revenue and profit forecasts for 2025 but has slightly lowered the net profit expectations for 2026 due to anticipated weaker profit margins [3] - The projected revenue for 2026 is RMB 88.553 billion, with a net profit forecast of RMB 14.361 billion, reflecting a year-on-year increase of 9.5% [10][16] - The company's profit margin is expected to face significant pressure in 2026 due to various factors, including potential losses from acquisitions [2][3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for the stock price over the next six months [10]. Core Insights - The retail performance of the company remains relatively stable, with the Anta brand experiencing a slight decline in retail sales, while the FILA brand shows improvement. Other brands continue to grow at a high rate [2][3]. - The company is expected to achieve revenue growth of 10.9% in 2025, 10.2% in 2026, and 9.1% in 2027, reaching revenues of 785.7 billion, 865.5 billion, and 944.2 billion respectively. Net profit attributable to the parent company is projected to decline by 14.1% in 2025, followed by increases of 12.5% and 11.6% in the subsequent years [3]. Summary by Sections Retail Performance - Anta brand retail sales decreased by low single digits year-on-year in Q4 2025, while FILA brand sales increased by mid single digits. Other brands saw retail sales growth of 35-40% [2][3]. - The company has been adjusting its franchise stores and successfully expanding various store formats, with the opening of a new store in Los Angeles planned for January 2026 [2]. Financial Projections - Revenue for 2023 is reported at 62,356 million, with projections of 70,826 million for 2024, 78,566 million for 2025, and continuing growth through 2027 [4]. - Net profit attributable to the parent company is expected to be 10,236 million in 2023, increasing to 15,596 million in 2024, but declining to 13,402 million in 2025 before recovering in subsequent years [4]. Valuation Metrics - The company is projected to have a price-to-earnings ratio of 15.33 in 2025, decreasing to 12.21 by 2027, indicating a favorable valuation trend [4]. - The net asset return rate is expected to decline from 25.27% in 2024 to 15.76% in 2027, reflecting changes in profitability [4].

Group 1 - Anta Sports Products Limited (2020.HK) reported a low single-digit negative growth in retail value for the Anta brand in Q4, but achieved a low single-digit positive growth in retail sales for the entire year [2] - The Fila brand recorded a mid single-digit positive growth in retail sales year-on-year for Q4 and also for the full year [2] - Other brand segments, including Descente and Kolon Sport, experienced a retail sales growth of 35% to 40% in Q4, with an annual growth of approximately 45% to 50% [2] Group 2 - Anta's stock opened lower on Wednesday, trading at HKD 77.80, down 5.75%, with a cumulative decline of over 16% in the past six months [3]

Company Dynamics - The company reported third-quarter operating results, with Anta brand retail sales increasing by a low single-digit percentage year-on-year, FILA brand retail sales also increasing by a low single-digit percentage, while other brands (excluding new brands added after January 1, 2024) saw retail sales growth of 45-50% [1] - Despite overall retail environment fluctuations and industry destocking pressures in Q3 2025, Anta Sports' brands outperformed the industry, with Anta brand retail sales showing slight improvement compared to Q2 2025 [1] - Online channels faced challenges, but performance improved sequentially from Q2 2025 after team restructuring; offline channels, including new store formats like Arena/Palace/Champion, performed well, and the franchisee lighthouse store project progressed smoothly, indicating Anta's efforts in refined offline operations [1] FILA Brand Performance - FILA brand retail sales in Q3 2025 increased by a low single-digit percentage, with stable growth in FILA's bulk sales, while FILA Kids and FUSION faced some pressure [2] - Looking long-term, FILA aims to maintain healthy growth trends following the launch of a new tennis strategy at the end of September, leveraging top tennis resources and new product development amid the ongoing popularity of tennis [2] Other Brands Performance - Other brands experienced retail sales growth of 45-50% in Q3 2025, continuing a high growth trend, with Kolon and Descente growing approximately 70% and 30% respectively, maintaining high growth while keeping discounts shallow and opening high-quality flagship stores [2] - Operational improvements for other brands like MaiaActive and Jack Wolfskin are ongoing [2] Management Outlook - Considering the macroeconomic environment in Q4 2025, management has lowered the full-year retail sales guidance for Anta to low single-digit growth, while maintaining the growth guidance for FILA in the mid-single digits and over 40% for other brands [2] - Despite short-term pressures, confidence remains in Anta Group's multi-brand strategy and efficient management capabilities [2] Earnings Forecast and Valuation - Due to the challenging retail environment, the EPS forecasts for 2025 and 2026 have been reduced by 3% and 4% to 4.67 and 5.24 yuan respectively, with the current stock price corresponding to 17/15 times the earnings ratio [2] - The target price has been lowered by 4% to 116.11 yuan, corresponding to 23/20 times the earnings ratio for 2025/2026, indicating a 32% upside potential [2]

Investment Rating - The investment rating for Anta Sports is "Buy" (maintained) [7] Core Views - Anta reported Q1 performance exceeding expectations, with the acquisition of German outdoor brand Wolfskin further enhancing its outdoor portfolio [2] - The main brand of Anta shows vitality with a high single-digit growth in Q1, driven by strong performance in children's products and online sales [2] - FILA brand also demonstrated robust growth, with high single-digit increases in revenue, particularly in children's and trendy products [3] - Other brands like Descente and KOLON experienced significant growth, with Descente's revenue growth nearing 60% [4] - The acquisition of Wolfskin, a professional outdoor brand, is expected to complement Anta's mid-range outdoor market presence and enhance its international footprint [5] - Revenue forecasts for Anta are projected to grow by 10% in 2025, 8% in 2026, and 7% in 2027, with net profit expected to reach 134 billion, 147 billion, and 161 billion RMB respectively [6] Summary by Sections Main Brand Performance - Anta's main brand revenue grew in high single digits in Q1, with children's products and online sales also showing strong growth [2] FILA Brand Performance - FILA's revenue growth was high single digits, with children's and trendy products leading the way, and online sales outpacing offline [3] Other Brands - Descente's revenue growth approached 60%, while KOLON's revenue nearly doubled, indicating strong performance across outdoor and women's sports segments [4] Acquisition of Wolfskin - The acquisition of Wolfskin for approximately 2.9 billion USD (about 21.2 billion RMB) is expected to enhance Anta's outdoor brand portfolio and market presence in Europe and China [5] Financial Forecasts - Revenue projections for Anta are 782 billion RMB in 2025, 846 billion RMB in 2026, and 909 billion RMB in 2027, with corresponding net profits of 134 billion, 147 billion, and 161 billion RMB [6]

Investment Rating - The report maintains a "Buy" rating for Anta Sports (2020.HK) and raises the target price to HKD 118.8, indicating a potential upside of 21.3% from the current price of HKD 97.9 [2][5]. Core Insights - Despite facing significant pressure on profit margins in the short term, Anta's revenue from its main brand is expected to steadily expand, with other brands maintaining rapid growth. The contribution from Amer Sports is projected to significantly increase, supporting a high growth rate in core net profit by 2025. The multi-brand strategy is anticipated to continue driving overall revenue expansion for the company [1][7][8]. Financial Projections - Revenue is forecasted to grow from RMB 62,356 million in 2023 to RMB 78,838 million in 2025, reflecting a compound annual growth rate (CAGR) of 11.3% [9][13]. - The net profit attributable to shareholders is expected to decrease from RMB 15,596 million in 2024 to RMB 13,965 million in 2025, indicating a decline of 10.5% [9][13]. - The gross margin is projected to remain stable around 62.5% in 2025, with operating profit margin slightly declining to 23.2% [11][12]. Brand Performance - Anta's brand revenue is expected to grow at a high single-digit percentage in 2025, while Fila is projected to grow in the mid-single digits. Other brands like Descente and Kolon are anticipated to exceed 30% growth [7][8]. - The online sales channel is expected to continue to grow, contributing to the overall revenue but also leading to increased discounting pressures on margins [7][8]. Market Strategy - Anta plans to increase market investments in 2025, focusing on expanding the new retail formats, enhancing overseas market presence, and increasing product launches. The company aims for overseas revenue to account for 15% within five years [7][8]. - The multi-brand strategy is expected to be a key driver for long-term revenue growth, with Descente and Kolon brands showing strong growth momentum [7][8].

Investment Rating - The report maintains a "Buy" rating for Anta Sports (2020.HK) and raises the target price to HKD 118.8, indicating a potential upside of 21.3% from the current price of HKD 97.9 [1][2]. Core Views - Despite facing significant pressure on profit margins in the short term, Anta's revenue from its main brand is expected to steadily expand, with other brands maintaining rapid growth. The contribution from Amer Sports is anticipated to significantly increase, supporting a high growth rate in core net profit by 2025. The multi-brand strategy is expected to continue driving overall revenue expansion for the company [1][7]. Financial Projections - Revenue is projected to grow from RMB 62,356 million in 2023 to RMB 78,838 million in 2025, reflecting a compound annual growth rate (CAGR) of 11.3% [9][13]. - The net profit attributable to shareholders is expected to decrease from RMB 15,596 million in 2024 to RMB 13,965 million in 2025, indicating a decline of 10.5% [9][13]. - The gross margin is projected to remain stable around 62.5% in 2025, with operating profit margin slightly declining to 23.2% [11][13]. Brand Performance - The management anticipates that the Anta brand's revenue will grow at a high single-digit percentage in 2025, while Fila is expected to see mid-single-digit growth. Other brands like Descente and Kolon are projected to exceed 30% growth [7][15]. - The online sales channel is expected to continue driving revenue growth for Fila, which is projected to contribute 40% of its revenue in 2024, up from 35% in 2023 [7][11]. Market Strategy - Anta plans to increase market investments in 2025, focusing on expanding the new retail format (Super Anta stores), enhancing overseas market presence, and increasing sponsorship for domestic events [7][11]. - The multi-brand strategy is expected to be a key driver for long-term revenue growth, with Descente and Kolon brands contributing 15% of the group's revenue in 2024 [7][11].