金融智能体行业丨研究报告 摘要： 本报告基于技术发展周期视角 ， 对中国金融智能体的落地现状和趋势展开了深度洞察 ，阐述了 金融智能体在关键周期阶段的主要表现 ， 期望能够为行业提供一份 拥有参考价值的研究内容。 三重驱动因素推进金融智能体发展 相比近年来金融机构采纳的各类新兴技术，大模型及智能体的发展在"技术突破、业务创新与政策支持"的多重因素驱动下，展现 出更为强劲的发展势头 近年来，各类新兴技术相继涌现，均在初步探索期获得市场关注，也都经历了从概念炒作到理性回归的过程。这些技术中，部分通过重塑业务流程实 现稳健发展，部分则因未能规模落地而发展停滞。多家金融机构技术负责人反映，尽管各类新兴技术持续影响金融科技战略布局，但很多决策者日趋 理性，会审慎对待市场炒作，从而更关注技术的实际价值。 与其他技术相比，大语言模型、金融大模型及智能体的创新展现出显著不同的特质。它们凭借技术突破和场景应用创新，为金融业务升级开辟了新路 径；加之政策层面的积极引导，共同为技术的发展构建了坚实的支撑。这种技术、场景创新与政策的多重共振，使大模型驱动的智能体在中国市场展 现出强劲的内生动力。目前，很多金融机构也在采取"战略积极、 ...

Core Insights - The report provides a comprehensive analysis of the current state and trends of financial intelligent agents in China, emphasizing their development driven by technological breakthroughs, business innovations, and policy support [1][2]. Group 1: Driving Factors - Technological breakthroughs are addressing the "last mile" challenges in the application of large models, enhancing their execution capabilities through advancements in tools and frameworks [6]. - Approximately 33% of financial institutions are actively investing in intelligent agents, indicating a growing recognition of their practical value [7]. - Policy support is providing clear guidelines and goals for the application and development of intelligent agents in finance, with specific focus areas outlined in various governmental documents [8][10]. Group 2: Current Industry Cycle - The financial intelligent agent industry is in its initial exploration phase, with 96% of applications still in the proof of concept or pilot stages, and only 4% having moved to agile practice [12]. - The majority of intelligent agent applications are focused on operational functions, such as knowledge Q&A and office assistance, with expectations of transitioning to agile practice within 1-2 years [16]. - Financial institutions are primarily embedding intelligent agent functionalities into existing systems, which allows for quick adaptation but may limit functionality expansion [18]. Group 3: Project Implementation and Challenges - By 2025, most projects are expected to follow established plans, with a focus on exploring feasible paths for intelligent agents in financial operations [19]. - Approximately 20%-25% of projects may face underperformance or failure risks, influenced by factors such as product capabilities and real-world complexities [22]. - The banking sector leads the market for financial intelligent agents, accounting for 43% of projects, followed by asset management at 27% and insurance at 15% [25][26]. Group 4: Market Size and Growth - The investment scale for intelligent agent platforms and applications in Chinese financial institutions is projected to reach 950 million yuan in 2025, with an expected compound annual growth rate of 82.6% by 2030 [35]. - The market growth is supported by both existing project expansions and new entrants, driven by policy incentives and successful case studies from leading institutions [36]. Group 5: Customer Expectations and Investment Willingness - Financial institutions are increasingly viewing intelligent agents as core drivers for sustainable growth and customer experience innovation, rather than merely tools for efficiency [53][56]. - Investment willingness among financial institutions has risen significantly, with a 27.5% increase in those expressing a positive outlook, driven by peer examples and supportive policies [58]. - Institutions are categorized into three types based on their investment strategies: proactive explorers, pragmatic followers, and cautious observers, reflecting varying levels of resource allocation and risk tolerance [64]. Group 6: Safety and Compliance - Safety and compliance are paramount for financial institutions when adopting intelligent agents, with a strong consensus on the need for secure operational frameworks [71]. - Key concerns include ensuring the reliability of intelligent agent operations, protecting sensitive data, and maintaining regulatory compliance [72]. Group 7: Value Assessment and Practical Implementation - The definition and measurement of value have become critical decision-making factors for financial institutions in adopting intelligent agents, focusing on maximizing value through appropriate scenario selection [73]. - Successful implementation of intelligent agents requires a balance of safety, usability, and a deep understanding of financial business logic [76].

Core Insights - The report provides a comprehensive analysis of the current state and trends of financial intelligent agents in China, emphasizing their development driven by technological breakthroughs, business innovations, and policy support [1][2]. Group 1: Driving Factors - Technological breakthroughs are addressing the "last mile" challenges in the application of large models, enhancing their task execution capabilities through advancements in tools and frameworks [6]. - Approximately 33% of financial institutions are showing a positive investment attitude towards intelligent agents, indicating market recognition of their practical value [7]. - Policy support is providing clear guidance and target planning for the application and development of intelligent agents in finance, with specific focus areas outlined in various governmental documents [8][10]. Group 2: Current Industry Cycle - The financial intelligent agent industry is in its initial exploration phase, with 96% of applications still in the proof of concept (POC) and pilot stages, while only 4% have moved to agile practice [12]. - The majority of intelligent agent applications are focused on operational functions, such as knowledge Q&A and office assistance, with expectations for these to transition to agile practice within 1-2 years [16]. - Financial institutions are primarily exploring two deployment paths: embedding intelligent agent functions into existing systems and developing independent intelligent agent applications [18]. Group 3: Project Implementation and Challenges - Most projects are progressing according to established plans, with a significant portion still in the delivery phase, particularly those signed in the latter half of 2025 [19]. - There is an anticipated risk of 20%-25% of projects not meeting expectations or failing, influenced by factors such as product capabilities and real-world complexities [22]. - The banking sector is the leading area for intelligent agent applications, accounting for 43% of projects, followed by asset management at 27% and insurance at 15% [25][26]. Group 4: Market Size and Growth - The investment scale for intelligent agent platforms and applications in Chinese financial institutions is projected to reach 950 million yuan in 2025, with an expected compound annual growth rate of 82.6% by 2030 [35]. - The market growth is supported by both existing project expansions and new entrants, driven by policy incentives and successful case demonstrations from leading institutions [36]. Group 5: Customer Expectations and Investment Willingness - Financial institutions are increasingly viewing intelligent agents as core innovation engines for sustainable business growth rather than merely tools for efficiency [53][58]. - The willingness to invest in intelligent agents has risen significantly, with a 27.5% increase in institutions expressing positive investment intentions, driven by peer examples and policy guidance [58][59]. - Institutions are categorized into three investment types: proactive exploration, pragmatic follow-up, and cautious observation, reflecting varying levels of resource allocation and risk tolerance [64]. Group 6: Safety and Compliance - Safety and compliance are paramount for financial institutions when adopting intelligent agents, with a strong consensus on the need for secure operational frameworks [71]. - Key concerns include ensuring the reliability of intelligent agent operations, protecting data privacy, and maintaining compliance with regulatory requirements [72]. Group 7: Value Assessment and Practical Implementation - The definition and measurement of value have become critical decision-making anchors for financial institutions adopting intelligent agents, focusing on maximizing value in specific application scenarios [73]. - Successful implementation of intelligent agents requires a deep understanding of financial business logic, alongside safety and usability considerations [76][80].

Core Viewpoint - The report provides an in-depth insight into the current status and trends of financial intelligent agents in China, emphasizing their performance in key cyclical stages and aiming to offer valuable reference content for the industry [1]. Group 1: Driving Factors for Development - The development of financial intelligent agents is driven by three main factors: technological breakthroughs, business innovation, and policy support, showcasing a stronger momentum compared to other emerging technologies [3]. - Technological advancements have improved the execution capabilities of intelligent agents, addressing the "last mile" challenges in practical applications [6]. - Approximately 33% of financial institutions exhibit a positive investment attitude towards intelligent agents, reflecting market recognition of their practical value [7]. - Policy frameworks provide clear guidance and target planning for the application and development of intelligent agents in finance, leading to adjusted technology investment priorities [9]. Group 2: Current Application and Commercial Practice - As of now, 96% of application practices are in the initial exploration phase, with most projects focused on proof of concept (POC), platform deployment, and pilot operations [12]. - Intelligent agents are primarily being explored in peripheral financial business scenarios and operational functions, with a focus on knowledge Q&A and office assistance [17]. - The deployment of intelligent agents follows two main paths: embedding functionalities into existing systems or developing independent intelligent agent applications [21]. Group 3: Project Implementation and Market Distribution - By 2025, most projects are expected to progress according to established plans, with a significant portion of projects still in the delivery phase [21]. - The banking sector accounts for 43% of the financial intelligent agent market, followed by asset management at 27% and insurance at 15% [26][27]. - The majority of intelligent agent application projects are concentrated in the range of 300,000 to 1.5 million yuan, reflecting a cautious investment strategy among financial institutions [35]. Group 4: Market Size and Business Models - The investment scale for intelligent agent platforms and application solutions in Chinese financial institutions is projected to reach 950 million yuan by 2025, with an expected compound annual growth rate of 82.6% until 2030 [39]. - The market growth is supported by both predictable growth from existing projects and potential growth driven by policy support and successful practices from leading institutions [40][41]. - Two primary business models are identified: product delivery, which is straightforward but prone to homogenization, and value delivery, which is more complex but offers significant market potential [44]. Group 5: Industry Challenges and Client Expectations - The current industry cycle is characterized by high market expectations versus the reality of exploration phase outcomes, necessitating a focus on project quality to maintain client trust [48]. - Financial institutions are increasingly viewing intelligent agents as core innovation engines for sustainable business growth rather than merely tools for efficiency [57]. - There is a notable shift in investment willingness among financial institutions, with a 27.5% increase in those expressing a positive investment attitude, driven by peer examples and policy guidance [65]. Group 6: Safety, Compliance, and Value Assessment - Safety and compliance are paramount for financial institutions when adopting intelligent agents, with a strong consensus on the need for secure operational frameworks [77]. - The definition and measurement of value have become critical decision-making anchors for financial institutions, influencing their adoption of intelligent agents [80]. - Institutions are encouraged to establish strategic offices to ensure the systematic application of intelligent agents and continuous value feedback [89].

Core Insights - iResearch has positioned Ant Group's Ant Financial Technology as a comprehensive leader in the financial AI sector, recognizing its technological leadership and ability to implement solutions in real-world scenarios [1][3] Industry Overview - Current policies focus on a "technology-industry-finance" cycle, with predictions indicating that the fintech market will exceed 650 billion yuan by 2028 [3] - Financial AI has become a core support for institutional digital transformation, with Ant Financial's competitive edge stemming from its "financial-native" foundation serving over a billion users [3] Technological Innovation - Ant Financial's innovative "Four Workshops" engineering architecture (intention, planning, execution, expression) dissects the complex AI construction process into traceable and explainable engineering workflows, addressing the "black box decision-making" issue in traditional AI applications [3][4] - The self-developed financial reasoning model, Agentar-Fin-R1, with versions containing 32 billion and 8 billion parameters, has achieved top performance in three key financial benchmark tests, surpassing several mainstream open-source models [3] Business Model Innovation - Ant Financial demonstrates industry foresight by exploring the Results as a Service (RaaS) model, which allows financial institutions to reduce upfront investments and share risks and rewards through a "pay-for-performance" value delivery model [4] - Successful implementations, such as the AI-native mobile banking solution for Shanghai Bank, have significantly improved customer satisfaction and business conversion rates by 10% [4] - The intelligent decision-making system co-developed with Ningbo Bank has increased the accuracy of complex problem responses from 68% to 91%, with response times reduced to milliseconds [4] Future Projections - iResearch forecasts that by the end of 2028, 80% of financial institutions will adopt at least one AI tool, with over 35% of financial AI applications achieving scalable implementation, marking the industry's transition into a phase of expansion [4]

Core Insights - The report by iResearch highlights Ant Group's technology leadership and practical application capabilities in the financial AI sector, placing it in the comprehensive leader quadrant [1] Industry Summary - iResearch predicts that by the end of 2028, 80% of financial institutions will adopt at least one AI tool [1] - More than 35% of financial AI applications are expected to reach a scalable implementation phase during this period, indicating the industry's transition into a phase of scale expansion [1]