非遗+产业

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从竹编手包到爆款潮玩,非遗如何紧跟市场与潮流
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-25 14:34
Group 1 - The meeting highlighted the increasing popularity of the "cultural tourism + intangible cultural heritage" model among tourists, showcasing the integration of traditional crafts into modern tourism [1] - Yang Changqin, a representative from Guizhou, emphasized the historical significance of bamboo weaving, which has been passed down for nearly 400 years, evolving from practical tools to cultural and collectible items [2] - The company has adopted a "company + farmers + cooperatives" model, enhancing market access and involving more locals in the preservation and promotion of intangible cultural heritage [2][3] Group 2 - Yang Changqin's company generates an annual revenue of approximately 20 million yuan, providing stable employment for 108 individuals and flexible jobs for over 200 others, contributing to local economic development [3] - The integration of intangible cultural heritage with industry has enabled bamboo artisans to achieve financial success, while cross-industry collaborations have expanded market reach [5] - The company has developed a series of "bamboo tourism" routes, attracting around 20,000 visitors annually to experience bamboo weaving culture firsthand [5] Group 3 - The Dongguan Cultural Center has been promoting traditional culture through innovative products, such as transforming the national intangible cultural heritage project "Dongguan Qianjiao Lantern" into a popular 3D metal puzzle [5][6] - The center emphasizes the importance of internet products and has recently launched rap music related to intangible cultural heritage, aiming to attract a younger audience [6] - Initiatives like immersive cultural markets and themed events are designed to enhance public engagement with traditional culture, making it more accessible and appealing [6]
煌上煌荣获“荣昌卤鹅推广企业”
Zhong Guo Zhi Liang Xin Wen Wang· 2025-04-30 07:34
Core Viewpoint - The event marks the launch of the 2025 Rongchang Goose Non-material Cultural Heritage Food Consumption Season in Chongqing, with Huashanghuo being recognized as the "Promoting Enterprise of Rongchang Goose" due to its strong sales network and commitment to promoting the goose industry [1][11]. Group 1: Event and Recognition - The event took place on April 30, showcasing the Rongchang Goose and its cultural significance [1]. - Huashanghuo was awarded the title of "Promoting Enterprise of Rongchang Goose" for its efforts in developing the industry [1]. Group 2: Product Quality and Consumer Reception - The Rongchang Goose was praised for its tender meat, chewy skin, and authentic flavor during the tasting event [5]. - The collaboration between Huashanghuo and Rongchang Goose has been recognized for enhancing the dissemination of traditional Chinese cuisine [5]. Group 3: Production and Technology - The Huashanghuo Chongqing Rongchang base is one of eight national bases, covering 120 acres with an annual production capacity of 10,000 tons of marinated products [7]. - The company utilizes over 30 years of experience in marinated food development and advanced production lines to ensure consistent quality and flavor while maintaining traditional recipes [7]. Group 4: Marketing and Sales Strategy - Huashanghuo plans to create a nationwide sales network starting from Rongchang, with dedicated sales areas in local stores and online platforms [9]. - The marketing strategy includes leveraging social media platforms for promotional activities to enhance the visibility and reputation of Rongchang Goose [9]. Group 5: Future Development - The recognition as a promoting enterprise is a significant step in Huashanghuo's strategy to preserve local cuisine and explore new growth opportunities in the marinated food sector [11]. - The company aims to develop a sustainable model for integrating non-material cultural heritage with industry, promoting the industrialization and national expansion of local delicacies [11].
潍坊非遗食品首航新西兰:农业开放新高地新跨步
Sou Hu Cai Jing· 2025-04-28 05:04
Group 1 - The core viewpoint of the news is that Weifang has achieved significant milestones in agricultural exports, particularly with the first shipment of food products to New Zealand, showcasing the integration of traditional culture and modern agricultural practices [1][3][4] - Weifang has successfully exported various products to multiple countries, including Korea, Cuba, Nigeria, North Korea, Uzbekistan, and Singapore, demonstrating the effectiveness of its agricultural open development model [3][4] - The Weifang National Agricultural Comprehensive Experimental Zone has implemented 45 supportive policies and innovative measures to facilitate customs clearance, significantly reducing processing time and costs for enterprises [4][5] Group 2 - The agricultural export value from Weifang has increased from 17.03 billion yuan in 2019 to 29.46 billion yuan in 2024, with an average annual growth rate of 12.1% [5] - Weifang is actively building a global agricultural cooperation network by hosting high-profile events and introducing advanced agricultural technologies from abroad [5] - The successful export of food products to New Zealand exemplifies the "intangible cultural heritage + industry" model, which not only preserves traditional culture but also stimulates economic growth [3][4]