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石桥“烂面菜饼”飘香大上海
Xin Lang Cai Jing· 2026-02-15 21:13
□ 本报记者 艾 培 2月10日下午4点,镇江市经开区姚桥镇石桥村,物流车正在装货。1万多张白玉面饼,即将发往华东220 家商超。"超过5000张,晚上8点就能在上海盒马超市上架。"村党总支书记徐杰语气里透着自豪。自2月 初进入上海市场,这款来自乡村的非遗美食,持续稳居早餐品类销售榜首。 (来源:新华日报) 传统技艺与现代工艺的碰撞,激发出更大能量。江苏禾润世家绿色食品有限公司总经理林嘉聪介绍, 2025年11月,公司与石桥村达成合作,在坚守"三揉九拍"核心手工工序的同时,引入智能设备完成选 料、和面、醒发、烘焙等流程,生产效率提升10倍。2026年,销售额预计超过300万元。 2025年9月,白玉面饼非遗展示室建成,5个月来,举办12场非遗展示活动,与多家学校开展研学合作, 累计接待中小学生2200余人次。 "未来,我们将以白玉面饼非遗为核心,探索'非遗+旅游+农业'的深度融合路径。"徐杰展望道,结合当 地的华山畿梁祝传说、儒里孝道文化以及东乡美食等资源,构建"生产+餐饮+体验+休闲"的复合型业 态,让传统非遗进一步赋能乡村,激活更广阔的经济与文化价值。 在石桥,村民们更爱叫它"烂面菜饼"。其历史可追溯至宋 ...
【渭南】非遗作品亮相中国非物质文化遗产馆
Shan Xi Ri Bao· 2026-02-02 00:00
澄城面花参展作品《大鼓枣山》由澄城县红云花馍农民专业合作社的18人团队历时1个月制作而 成,高4.5米,直径3.6米。 渭南市文化艺术中心(市非遗保护中心)相关负责人说:"此次渭南非遗亮相首都,以具象化的艺 术语言,向全国讲述了黄河岸边的文化故事。下一步,我们将继续探索'非遗+文旅''非遗+产业'的创新 路径,为地方经济社会高质量发展注入新的文化动能。"(记者:耿杨洋) 1月28日,记者从渭南市文化艺术中心(市非遗保护中心)获悉:渭南市非遗项目临渭剪纸、澄城 面花的相关作品亮相中国非物质文化遗产馆"过年——丙午春节系列主题展"和"张灯结彩过大年"系列活 动,展示渭南非遗的独特魅力。相关作品将展出至3月20日。 本次参展的临渭剪纸作品有《马上有福》《福禄有余》《福寿三多图》等,由临渭剪纸市级非遗代 表性传承人曹静、高存梅和区级非遗代表性传承人李艺之共同创作。8件作品紧扣马年新春主题,将奔 马、福字等核心元素与牡丹、石榴、祥云、葫芦等传统纹样有机融合,传递出群众对生活富裕、祖国繁 荣的美好祈愿。 ...
跨年寻味鲜卑古村!鹤山第五届龙口牛肉美食嘉年华来袭
Nan Fang Nong Cun Bao· 2025-12-23 09:00
Group 1 - The event "Fifth Dragon Mouth Beef Food Festival" will take place from December 31, 2025, to January 3, 2026, in the Xiaonan Xianbei Ancient Village [3][2] - The festival will feature a grand "Thousand-Person Beef Feast," a special food market, exciting performances, and rural competitions over four days [5][6] - The festival aims to combine culinary delights with cultural experiences, showcasing the vibrant atmosphere of the ancient village [2][7] Group 2 - The "Thousand-Person Beef Feast" is now open for reservations, with daily gatherings at 18:30 to enjoy traditional delicacies crafted by heritage artisans [12][13] - The beef dishes include Angus beef, beef offal, and thick-cut beef tongue, complemented by local specialties like Chenpi beef balls and Liangban beef [15][16] - The local beef industry has been revitalized through the integration of heritage resources, leading to increased economic growth for the village [17][18][21] Group 3 - The festival will also feature a vibrant food culture market, showcasing local delicacies and eco-friendly agricultural products, alongside popular snacks [30][32] - The market is a result of innovative resource activation strategies in Xiaonan Village, transforming idle properties into a unique cultural space [34][36] - The market includes collaborations with brands to revitalize traditional products, creating a diverse business model that enhances the village's economic vitality [39][40][41] Group 4 - Evening festivities will include drone shows and fireworks, along with traditional performances that highlight the cultural heritage of the Xianbei people [46][48] - The festival will host various rural competitions, including a Cantonese singing contest, tug-of-war, and a lion dance competition, promoting community engagement [50][52][53] - Xiaonan Village has been recognized as a "Traditional Chinese Village" and a "Cultural and Tourism Characteristic Village," attracting over 10,000 visitors annually [58][59]
“十四五”期间,临沂市非遗类产品销售额突破320亿元
Qi Lu Wan Bao· 2025-12-18 12:11
Core Viewpoint - The city of Linyi has successfully integrated intangible cultural heritage (ICH) with various industries, achieving significant economic benefits and cultural promotion, with ICH product sales exceeding 32 billion yuan during the 14th Five-Year Plan period [1][2]. Group 1: Economic Impact - The sales of ICH products in Linyi have surpassed 32 billion yuan, demonstrating a strong economic impact from the integration of ICH with industries such as tourism and e-commerce [1]. - The ICH industry has created 300,000 job opportunities, contributing to rural revitalization and economic transformation [1]. Group 2: Cultural Integration and Promotion - Linyi has been recognized for its innovative approaches to ICH, with multiple awards and recognitions, including the sixth Shandong Cultural Innovation Award for its "ICH + Industry" model [1]. - The city has developed various ICH tourism experiences, including performances and hands-on activities at popular tourist sites, enhancing the cultural tourism experience [2]. Group 3: Sales and Marketing Strategies - Linyi has expanded sales channels for ICH products by establishing online platforms and encouraging local enterprises to join major e-commerce sites like Douyin, Taobao, and JD.com [2]. - The city has organized events such as ICH fairs and shopping festivals to promote ICH products, breaking geographical limitations [2]. Group 4: Public Engagement and Awareness - Linyi has hosted numerous events to raise awareness of ICH, including the "Craftsmanship Builds Dreams" Spring Festival Gala and various cultural heritage exhibitions, engaging over 3 million participants [3]. - The city has showcased its ICH projects internationally, enhancing its visibility and cultural influence in countries like South Korea, Serbia, and Italy [3].
山西运城 IP焕新传承千年文脉
Jing Ji Ri Bao· 2025-10-30 22:19
Core Viewpoint - The integration of culture and tourism in Yuncheng is creating a vibrant economic and cultural landscape, leveraging historical resources to attract visitors and enhance local economic value [3][10]. Cultural and Tourism Integration - Yuncheng is focusing on creating a cultural and commercial tourism hotspot by utilizing its rich cultural resources to drive tourism and economic growth [3]. - The launch of the "DEEPYOU" AI smart voice guide system in the Guan Gong cultural tourism area enhances visitor experience by breaking language barriers and providing real-time information in multiple languages [4]. - Nighttime light shows and interactive cultural experiences at historical sites like the Guandi Temple are revitalizing ancient architecture and engaging visitors in cultural heritage [5]. Heritage and Craftsmanship - Traditional craftsmanship, such as stone carving and Chengni inkstone production, is being revitalized, providing income opportunities for local artisans and contributing to rural revitalization [6][7]. - The success of local artisans in preserving and innovating traditional crafts has led to significant economic benefits, with over 800 individuals in Xizhuang Village earning substantial incomes from stone carving [6]. Tourism Consumption Trends - Yuncheng is creating diverse tourism consumption scenarios that blend historical charm with modern services, leading to increased tourism spending and local economic growth [8]. - Local food production, such as the production of traditional pancakes, is driving employment and income for residents, with a significant number of jobs created in the industry [8]. - Innovative accommodations and experiences, such as capsule hotels and rural homestays, are attracting tourists and enhancing their overall experience [9]. Economic Impact - During the recent holiday period, Yuncheng's tourist attractions received over 1.92 million visitors, generating significant ticket and operational revenue, showcasing the successful fusion of tradition and modernity [10].
(乡村行·看振兴)广东清远香坪镇:一针一线绣出振兴路
Zhong Guo Xin Wen Wang· 2025-10-11 07:23
Core Insights - The article highlights the establishment of a cultural and economic revitalization platform in Longshui Village, Qingyuan City, Guangdong Province, through the creation of a non-material cultural heritage (non-heritage) embroidery workshop, which integrates cultural inheritance, educational research, and tourism experience [2][3] Group 1: Workshop Development - The local government collaborated with a kindergarten to utilize a 1,250 square meter idle school site, investing approximately 300,000 yuan to create the embroidery workshop [2] - The workshop features three main functional areas: an embroidery area, a tie-dye area, and an agricultural experience area, allowing visitors to engage with local culture and craftsmanship [2][3] Group 2: Economic Impact - The workshop aims to create a sustainable income system for villagers by transforming non-heritage skills into economic development, providing over 10 full-time jobs for women and indirectly benefiting more than 100 individuals through part-time employment opportunities [3] - The village has implemented an innovative "land equity + dynamic dividend" model, allowing villagers to earn fixed dividends annually, with potential increases based on actual profits every five years [3]
从竹编手包到爆款潮玩,非遗如何紧跟市场与潮流
Group 1 - The meeting highlighted the increasing popularity of the "cultural tourism + intangible cultural heritage" model among tourists, showcasing the integration of traditional crafts into modern tourism [1] - Yang Changqin, a representative from Guizhou, emphasized the historical significance of bamboo weaving, which has been passed down for nearly 400 years, evolving from practical tools to cultural and collectible items [2] - The company has adopted a "company + farmers + cooperatives" model, enhancing market access and involving more locals in the preservation and promotion of intangible cultural heritage [2][3] Group 2 - Yang Changqin's company generates an annual revenue of approximately 20 million yuan, providing stable employment for 108 individuals and flexible jobs for over 200 others, contributing to local economic development [3] - The integration of intangible cultural heritage with industry has enabled bamboo artisans to achieve financial success, while cross-industry collaborations have expanded market reach [5] - The company has developed a series of "bamboo tourism" routes, attracting around 20,000 visitors annually to experience bamboo weaving culture firsthand [5] Group 3 - The Dongguan Cultural Center has been promoting traditional culture through innovative products, such as transforming the national intangible cultural heritage project "Dongguan Qianjiao Lantern" into a popular 3D metal puzzle [5][6] - The center emphasizes the importance of internet products and has recently launched rap music related to intangible cultural heritage, aiming to attract a younger audience [6] - Initiatives like immersive cultural markets and themed events are designed to enhance public engagement with traditional culture, making it more accessible and appealing [6]
煌上煌荣获“荣昌卤鹅推广企业”
Core Viewpoint - The event marks the launch of the 2025 Rongchang Goose Non-material Cultural Heritage Food Consumption Season in Chongqing, with Huashanghuo being recognized as the "Promoting Enterprise of Rongchang Goose" due to its strong sales network and commitment to promoting the goose industry [1][11]. Group 1: Event and Recognition - The event took place on April 30, showcasing the Rongchang Goose and its cultural significance [1]. - Huashanghuo was awarded the title of "Promoting Enterprise of Rongchang Goose" for its efforts in developing the industry [1]. Group 2: Product Quality and Consumer Reception - The Rongchang Goose was praised for its tender meat, chewy skin, and authentic flavor during the tasting event [5]. - The collaboration between Huashanghuo and Rongchang Goose has been recognized for enhancing the dissemination of traditional Chinese cuisine [5]. Group 3: Production and Technology - The Huashanghuo Chongqing Rongchang base is one of eight national bases, covering 120 acres with an annual production capacity of 10,000 tons of marinated products [7]. - The company utilizes over 30 years of experience in marinated food development and advanced production lines to ensure consistent quality and flavor while maintaining traditional recipes [7]. Group 4: Marketing and Sales Strategy - Huashanghuo plans to create a nationwide sales network starting from Rongchang, with dedicated sales areas in local stores and online platforms [9]. - The marketing strategy includes leveraging social media platforms for promotional activities to enhance the visibility and reputation of Rongchang Goose [9]. Group 5: Future Development - The recognition as a promoting enterprise is a significant step in Huashanghuo's strategy to preserve local cuisine and explore new growth opportunities in the marinated food sector [11]. - The company aims to develop a sustainable model for integrating non-material cultural heritage with industry, promoting the industrialization and national expansion of local delicacies [11].
潍坊非遗食品首航新西兰:农业开放新高地新跨步
Sou Hu Cai Jing· 2025-04-28 05:04
Group 1 - The core viewpoint of the news is that Weifang has achieved significant milestones in agricultural exports, particularly with the first shipment of food products to New Zealand, showcasing the integration of traditional culture and modern agricultural practices [1][3][4] - Weifang has successfully exported various products to multiple countries, including Korea, Cuba, Nigeria, North Korea, Uzbekistan, and Singapore, demonstrating the effectiveness of its agricultural open development model [3][4] - The Weifang National Agricultural Comprehensive Experimental Zone has implemented 45 supportive policies and innovative measures to facilitate customs clearance, significantly reducing processing time and costs for enterprises [4][5] Group 2 - The agricultural export value from Weifang has increased from 17.03 billion yuan in 2019 to 29.46 billion yuan in 2024, with an average annual growth rate of 12.1% [5] - Weifang is actively building a global agricultural cooperation network by hosting high-profile events and introducing advanced agricultural technologies from abroad [5] - The successful export of food products to New Zealand exemplifies the "intangible cultural heritage + industry" model, which not only preserves traditional culture but also stimulates economic growth [3][4]