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趋势研判!2025年中国魔芋粉‌行业产业链、发展现状、竞争格局及发展趋势分析:魔芋休闲零售市场热度高涨,行业长期增长潜力巨大[图]
Chan Ye Xin Xi Wang· 2025-08-26 01:09
Core Insights - Konjac powder, derived from konjac tubers, is a natural functional additive with high viscosity and strong water absorption properties, primarily composed of glucomannan (KGM) [1][2] - The industry is supported by national policies promoting konjac as a key crop for health, accelerating standardization across the entire supply chain, particularly in regions like Yunnan [1][8] - Despite rising costs and market fluctuations, the planting area is expected to rebound by 10% in 2025 due to increasing prices [1][19] - The downstream applications of konjac powder span food, pharmaceuticals, and personal care, with the market size projected to reach 55 billion yuan by 2024, growing at a CAGR of over 20% [1][15] Industry Overview - Konjac powder is produced through a series of processes including washing, slicing, drying, and grinding, with its core component, KGM, being a high molecular polysaccharide with unique properties [2][3] - The classification of konjac powder includes ordinary and purified types, with the latter being more prevalent in high-end applications due to its higher quality [3] Health Benefits - Konjac powder offers multiple health benefits, including weight management, blood sugar regulation, digestive health, cancer prevention, and calcium supplementation [4][6] - Its unique structure allows it to expand significantly in water, providing a prolonged feeling of fullness and aiding in cholesterol and fat absorption [4][6] Market Dynamics - The konjac powder market is experiencing a shift from supply-driven to demand-driven dynamics, with sales expected to reach 5.48 million tons in 2024, reflecting a growth rate exceeding 10% [17] - The market size has expanded from 2 billion yuan in 2020 to 55 billion yuan in 2024, with projections to exceed 65-75 billion yuan by 2025 [19] Competitive Landscape - The konjac industry is characterized by low concentration and high marketization, with many players in the upstream processing segment, while a few leading companies dominate the deep processing sector [21] - The market is facing pressures from rising raw material prices and competition from leading firms, with the top five companies expected to increase their market share from 30% to 40% [21] Future Trends - The konjac powder industry is moving towards technology-driven growth, with an emphasis on deep processing and functional product development [23] - Innovations such as 3D printing and high-purity KGM extraction are expected to drive product premiumization and expand applications across various sectors [23][25] - Global expansion is being pursued through initiatives like the Belt and Road, targeting Southeast Asia and the Middle East, while e-commerce is enhancing international brand presence [26]
2025年中国魔芋粉行业发展现状、竞争格局及趋势预测
Sou Hu Cai Jing· 2025-08-05 06:26
Group 1 - The core viewpoint of the articles highlights the growing demand and market potential for konjac powder, driven by increasing health consciousness among consumers in China [1][12][14] - The konjac powder industry is characterized by a complex supply chain, with seasonal cultivation, initial processing, and deep processing stages, leading to higher value addition in downstream applications [9][10] - The consumption of konjac in China is projected to grow from 39.1 thousand tons in 2019 to 54.84 thousand tons by 2024, reflecting a compound annual growth rate (CAGR) of 7% [12][13] Group 2 - The initial processing of konjac has a lower entry barrier, resulting in intense competition, while deep processing and product manufacturing are more concentrated due to higher technical and financial barriers [2][16] - The market for konjac snacks has seen rapid growth, with the market size expected to exceed 18.3 billion yuan in 2024, driven by various product categories [14] - The report utilizes various analytical models such as SCP, SWOT, and PEST to assess the market environment, competitive landscape, and future trends in the konjac powder industry [3][26] Group 3 - Key companies in the konjac industry include Yizhi Konjac Biotechnology Co., which reported a revenue of 617 million yuan in 2024, marking a year-on-year growth of 28.76% [18][19] - The report provides a comprehensive analysis of the konjac powder industry's competitive structure, highlighting the differences in market concentration between initial and deep processing sectors [16][20] - The konjac powder industry is expected to attract more players as technology advances and the overall food manufacturing sector upgrades, leading to increased market share for early adopters [2][26]