商场一楼成为新能源汽车的"秀场"。 商场里的"汽车秀场" 福州商场一楼"大换血" "四大金刚"挤走"老住户"，消费风向折射社会变迁 你印象中的商场一楼，还是数不清的化妆品、香水和金铺吗？ 不知何时起，福州商场一楼的布局悄然改变：化妆品的香气不再浓郁，取而代之的是潮玩、新能源汽车、户外运 动以及各式各样的茶饮品牌，它们成为各大商场门面楼层新的"四大金刚"。 "这不是我印象中的福州商场，感觉更像是车展现场。"25日中午，刚从美国回到福州的张女士，步入万象九宜城 时惊讶地表示。商场中庭最显眼的位置，整齐排列着新能源车，吸引过往消费者驻足观看；环绕中庭的商铺也全 部变成新能源汽车品牌的展厅，里面坐满了前来看车的顾客。 这种现象在福州各大商场普遍存在。记者走访多个热门商圈发现，问界、比亚迪、小米、蔚来、理想、极氪、小 鹏等众多新势力新能源汽车品牌，已占据商场一楼的黄金旺铺，就连奔驰等传统汽车品牌也将展厅开进了商场。 "现在很多人都说，到商场买车比买衣服还简单。"万象九宜城极氪展厅的销售顾问透露，他接待的客户中，不乏 原本只是来商场用餐，却因看到汽车展厅而试驾，最终决定购买的。 这一变化源于汽车消费观念的转变。多家商场的 ...

Summary of Zevia PBC (ZVIA) Conference Call - May 13, 2025 Company Overview - Zevia is an emerging nonalcoholic beverage company that went public about four years ago, offering a variety of zero sugar, zero calorie beverages sweetened with stevia, including soda, energy drinks, and organic tea [1][2] Key Industry Insights - The beverage industry is shifting towards "better for you" options, with Zevia positioned as a leader in this segment [8][32] - The company has expanded its distribution significantly, particularly with Walmart, moving from 800 to 4,300 stores, which is part of a broader trend in grocery towards healthier beverage options [8][9] Financial Performance - Q1 results showed top line growth that was down but better than market expectations, with guidance for FY 2025 maintained at modest growth of 2% to 5% [6][7] - The company expects a healthy acceleration in the second half of the year, projecting growth of about 7% [13] Growth Drivers - Key growth drivers include expanded distribution, increased shelf space, and new distribution channels such as Walgreens [12][13] - The introduction of new flavors, including Strawberry Lemon Burst, is expected to support growth [11][28] - The company is optimistic about achieving growth targets despite macroeconomic uncertainties [19] Risks and Challenges - The primary risk to guidance is macroeconomic conditions, including potential recessionary impacts [19] - The company has lost some club distribution but is working to regain it, which represents an upside opportunity [21][22] Strategic Initiatives - Zevia is focused on profitable growth, with a goal to become EBITDA profitable by the end of 2026 [29][30] - The company is investing in brand marketing, doubling its marketing spend in 2025 compared to 2023 [56][60] - A strong innovation pipeline is in place, with a focus on bringing new products to market more rapidly [40][41] Market Positioning - Zevia is positioned as an affordable option within the "better for you" beverage category, appealing to health-conscious consumers [33][34] - The company emphasizes its clean label and simple ingredient profile, which aligns with current consumer trends [31][32] Financial Metrics - Q1 gross margins reached a record 50.1%, with expectations for high 40s margins for the rest of the year, impacted by aluminum tariffs [68][70] - The company has achieved $15 million in annualized cost savings through productivity initiatives, ahead of initial expectations [74][76] Consumer Behavior - There is an expectation of resilience among health-conscious consumers, who view Zevia products as essential rather than discretionary [85][86] - The company anticipates benefiting from trade-down behavior within the "better for you" category [86] Investor Insights - Zevia's household penetration is currently in the single digits, indicating significant growth potential as consumer preferences shift towards healthier options [88] - The company believes it is well-positioned to capitalize on the growing demand for clean label products, supported by its distribution and innovation strategies [89][90] Conclusion - Zevia is at a critical juncture with strong growth potential driven by strategic distribution expansion, innovative product offerings, and a commitment to brand marketing, all while navigating macroeconomic challenges [35][36][89]

沪上阿姨登陆港 股，市值一度突 破200亿港元_南 方+_南方plus 时隔2个月，新 茶饮上市赛道又 迎一员。5月8 日，沪上阿姨登 陆港交所，以 190.6港元/股开 盘，最高涨至 197.6港元/股， 较招股价大涨 74.68%，市值一 度突破200亿港 元。 招股书显示， IPO所得资金预 计将用于提升数 字化能力、产品 研发、升级机器 设备、强化供应 链、提升品牌势 能、投资营销活 动等方面，同时 继续深耕现有市 场，并计划将业 务扩展至更多三 线及以下城市。 获超3600倍认 购，人气紧 跟"雪王" 今年以来，蜜雪 冰城、古茗、霸 王茶姬相继登陆 资本市场，再加 上2021年上市的 奈雪的茶、2024 年上市的茶百 道，沪上阿姨成 为第六家上市的 新茶饮品牌。除 霸王茶姬在美股 上市外，其余新 茶饮品牌均在港 股市场交易。 实际上，自4月 28日启动招股 后，投资者对沪 上阿姨的打新热 情便不断攀升。 5月7日晚间，沪 上阿姨公布配发 结果：在本次 IPO发行中总计 发行241.134万 股H股，其中， 香港公开发售获 3616.83倍认 购，国际发售获 2.57倍认购。 据了解，此前在 港股上市 ...