Global live streaming viewership grew 6% year-over-year to 36.4B hours watched during 2025, nearly matching 2021's pandemic-era peak FRISCO, TEXAS / ACCESS Newswire / January 29, 2026 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ: GAME), ("GameSquare", or the "Company"), has released its annual 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global ...

事实上，直播行业从野蛮生长到有序发展，本质上也是行业发展历程中一种规律演进的结果。任何新事 物，在成长发展过程中，都难免遇到粗放期、阵痛期。能否质变，关键就在于能不能锚定有序健康的方 向，及时出台监管和治理举措。包括抖音直播在内，近年来各直播平台主动扛责、对各类违法违规行为 积极作为，相关部门也多次出台政策举措予以监管指导。2025年2月，相关部门发布年度清朗计划，要 求整治网络直播打赏乱象；10月，又发布《关于开展"清朗·整治网络直播打赏乱象"专项行动的通 知》，在全国范围开展2个月专项行动……类似举措，目的就是有的放矢、突出重点，以眼下的查处和 长远的保障，及时清除直播行业的各类乱象。 直播行业告别无序扩张期，步入以规范促发展的新周期，并不意味着就可以高枕无忧。直播业的一个特 点在于，其本身是建立在网络和数据的"流动"之上，加之从业者众、黑灰产不断"换马甲"，一些隐蔽性 更强的违规形式，未来恐怕还会变着法子再现。这启示直播平台、相关部门和全社会，常态化治理工作 必须具有前瞻性、动态性和技术韧性，监管举措也要"不打烊"。于平台而言，需要不断筑牢技术和规范 的韧劲，持续投入大模型研发与治理实践，强化对各类违规 ...

Core Insights - Malaysia is emerging as a focal point for global guilds in the Southeast Asian live streaming economy, with Bigo Live set to enter a growth phase in 2026, creating a "golden window" for MCN entrants due to favorable policies, user base, technological innovation, and monetization potential [1] Market Fundamentals - Malaysia boasts a high internet penetration rate of 97.7% and over 80% smartphone user ratio, with daily social media usage exceeding 3 hours, creating a large and active user base [3] - Bigo Live has over 40 million monthly active users in Malaysia, with a 7.9% growth in paying users, while top guilds only capture 30% of the traffic, leaving ample room for mid-tier guilds to differentiate [3] - The demographic structure, with a significant proportion of Gen Z and Millennials (68% of gamers aged 18-35), drives demand for interactive and culturally rich live content, particularly among the 23% of the Chinese population with a strong cultural identity [3] Platform Policies - Bigo Live's tiered revenue-sharing model, offering a base split of 60%-70%, significantly exceeds the 50% benchmark of domestic platforms, with potential bonuses of 5%-15% for meeting monthly targets and up to 85% during special events [4] - New guilds benefit from a three-month traffic protection period, with a 30% higher chance of being featured on local and global trending lists, and can unlock a 100,000 initial traffic pool by binding five or more hosts within seven days [4] Technological Empowerment - The application of AI technology in 2026 provides revolutionary solutions for cost reduction and efficiency enhancement, allowing guilds to create localized virtual IPs at a fraction of traditional costs [6] - AI-driven tools improve operational efficiency, increasing effective streaming hours from 4 to 6 and boosting reward income by 35%, while real-time translation supports 83 languages, enhancing user engagement [6] Monetization Innovations - Bigo Live is transitioning guilds from a single tipping model to a diversified ecosystem that includes live streaming, e-commerce, knowledge payment, and digital collectibles [7] - Collaborations with local e-commerce platforms like Shopee and Lazada have led to significant sales, with some guilds achieving over one million in GMV per live session [7] - The introduction of AI-generated digital collectibles has opened new revenue streams, with some guilds earning over 500,000 annually from limited edition NFTs [7] Localization Opportunities - Emphasizing local culture is key for guilds to differentiate themselves, with Bigo Live allowing custom virtual gifts that reflect local themes, resulting in a 40% increase in gift income for specific cultural events [9] - Targeted content for various ethnic groups, such as Malay and Indian communities, has proven successful in attracting loyal audiences, demonstrating the effectiveness of a global platform with localized content [9] - The combination of market advantages, policy support, technological empowerment, and monetization innovation positions the Malaysian Bigo guild market as a unique opportunity for growth in 2026 [9]

近日，行业传闻抖音直播运营负责人袁思会或因家庭原因提出离职，目前处于长期请假状态。有内部消息透露，其负责的直播运营业务后续可能由直播营 收团队接管，引发业内对抖音直播组织架构调整的猜测。若传闻属实，此次人事变动或将伴随业务线重组，运营与营收团队的整合，聚焦业务效率提升。 2022年迎来现象级爆发，刘畊宏健身直播成为现象级内容标杆，东方甄选以知识带货出圈，推动直播电商内容升级；同年罗永浩退出"交个朋友"管理层转 向AR创业，后续转战淘宝直播，标志双方独家合作落幕。 2022年至今步入精细化运营阶段。平台一边加码非遗、戏曲等优质内容，推动内容"主流化"；一边迭代商家工具，2024年上线抖音超市完善全域场景，同 步发布运营规范净化生态，筑牢商家长效经营基础。 目前，抖音仍在娱乐、文艺、民族乐器等领域的直播加码内容投入。此次架构若调整，原有扶持策略是否变动将成为焦点。 袁思会作为字节跳动中高层，长期深耕抖音直播业务，核心工作围绕构建专业健康的内容生态展开。 他最近一次公开亮相，是2024年抖音直播行业生态大会。曾提出"优质内容扶持计划"，明确提出扶持1万名专业创作者、1000个优质内容团体的目标，承 诺通过精准流量倾 ...

Core Viewpoint - The resurgence of the game "Goose Goose Duck" has significantly impacted the stock price of the live streaming platform Huya, indicating a strategic shift in Huya's business model and its potential for growth in the gaming ecosystem [2][4][15]. Group 1: Game Popularity and Market Impact - "Goose Goose Duck," initially a niche game, gained massive popularity through live streaming endorsements, leading to a significant increase in user engagement and platform visibility [3][6]. - In 2023, the game achieved a peak concurrent player count of over 700,000 on Steam, with more than 70% of players from China, showcasing its strong market presence [6][7]. - The game's 2026 public test saw over 10 million pre-registrations and 5 million new users within 24 hours, indicating sustained interest despite a lower heat index compared to 2023 [7][12]. Group 2: Huya's Strategic Moves - Huya's proactive measures, including continuous engagement strategies and collaborations with other games, have maintained the game's visibility and relevance in the market [9][12]. - The company's financial report for Q3 2025 showed a total revenue of 1.69 billion yuan, marking a 10% year-on-year increase, with game-related services and advertising revenue growing by approximately 30% [12][22]. - Tencent's decision to grant Huya the distribution rights for "Goose Goose Duck" reflects confidence in Huya's capabilities and its strategic importance within Tencent's gaming ecosystem [15][22]. Group 3: Challenges and Future Directions - Huya faces challenges with stagnant user growth and declining revenue in the live streaming sector, necessitating a shift from reliance on traditional streaming income [17][19]. - The company is undergoing a transformation to integrate deeper into Tencent's ecosystem, focusing on game distribution, marketing, and service offerings to diversify its revenue streams [21][22]. - Future success will depend on Huya's ability to replicate the success of "Goose Goose Duck" with new titles and to establish a sustainable model that does not rely solely on viral hits [25][28].

BEIJING, Jan. 7, 2026 /PRNewswire/ -- Scienjoy Holding Corporation (NASDAQ: SJ) ("Scienjoy", the "Company", or "we"), a leading interactive entertainment company in the Chinese market, today announced its plans to launch its AI Vista Live! nationwide in China in 2026. The platform is designed to introduce a transformative paradigm to human-digital interaction through physical artificial intelligence (AI) presence, powered by holographic displays and multi-interface deployment. As a newly launched Business-t ...

数字人直播的兴起与争议 深夜两点的带货直播间里，主播保持着恒定的精神状态与标准化表情讲解产品——这种'完美主播'现象正随着数字人直播的普及进入大众视野。从去年开 始，该技术以前所未有的速度渗透至商业领域：头部主播通过高仿真数字分身实现'24小时不下播'，中小商家则批量部署低成本数字人以获取竞争优势，科 幻场景已转化为商业现实。 技术层面，多模态交互与实时内容生成技术的成熟使数字人突破了早期静态展示阶段，当前方案可实现接近真人的语音对话，延迟低至用户难以察觉机器身 份。但行业始终存在核心矛盾：数字人直播究竟预示着真人主播的淘汰，还是人机协作直播时代的开启。 数字人直播的普及呈现明显分层特征：头部玩家追求高仿真度的个性化分身，中小企业侧重成本可控的标准化解决方案，这种技术应用差异折射出直播行业 的竞争格局演变。 其本质是人工智能技术的又一次'破圈'实践，在提升商业效率的同时，也引发了关于职业形态变革与人机协作边界的深层讨论。 数字人形象生成技术经历了从早期粗糙2D卡通、僵硬3D模型到高保真3D形象的显著演进。当前技术可基于单张照片，通过相关三维重建技术快速生成精细 数字形象，结合面部表情捕捉与骨骼绑定技术，使数字 ...

Core Viewpoint - Kuaishou's app surged to the second position on the App Store's free chart in China, but this was not the desired outcome due to a significant incident involving inappropriate content on its platform [1] Group 1: Incident Overview - On December 22, multiple live streams on Kuaishou featured explicit, violent, and inappropriate content, leading to user complaints and the eventual suspension of the live streaming feature [1] - Kuaishou reported that the platform experienced a cyber attack around 10 PM on December 22, which disrupted its live streaming capabilities and led to the appearance of numerous violations [1][4] - The company has initiated emergency measures and reported the incident to law enforcement, emphasizing its commitment to compliance and the protection of shareholder interests [1] Group 2: Technical Analysis - Speculation among industry professionals suggests that attackers may have exploited vulnerabilities to create numerous live streams and overwhelm the platform's content moderation systems [4] - A network security expert indicated that Kuaishou likely faced a Distributed Denial of Service (DDoS) attack, which flooded the system with excessive requests, hindering the ability to ban inappropriate streams [4][6] - Concerns were raised regarding the internal processes that delayed the removal of harmful content, suggesting that bureaucratic procedures may have contributed to the prolonged exposure [6] Group 3: User Concerns and Market Impact - Users expressed worries about the potential impact of inappropriate content on vulnerable groups, such as children and the elderly, especially as Kuaishou's user base includes a growing number of older adults [6] - The incident has led to increased scrutiny of Kuaishou's security measures and content moderation capabilities, with users questioning the platform's safety compared to competitors like Douyin [6][7] - Kuaishou's recent recruitment for security experts indicates a proactive approach to enhancing its defenses against future attacks and improving its content moderation systems [7]

Core Insights - The article highlights how Huya is leveraging AI technology to enhance the esports experience, focusing on "vertical deepening" to overcome the limitations of general AI [1][8] - Huya has developed two key products, "Tiger Xiao Ai" and "Huya i Super Body," which create a comprehensive technology system covering intelligent interaction and hardware development [1][8] Group 1: Tiger Xiao Ai - Tiger Xiao Ai has achieved full-cycle empowerment for esports live streaming, integrating real-time AI-generated content into the broadcast [2][4] - During the "League of Legends Legend Cup S3," Tiger Xiao Ai increased user interaction rates in live streams by 47% compared to conventional broadcasts [1][4] - The AI acts as a "strategy microscope" during pre-game phases, a "tactical prophet" during matches, and a "professional coach" during post-game analysis, enhancing viewer engagement [4][8] Group 2: Huya i Super Body - Huya i Super Body is the world's first desktop-level intelligent robot for esports teams, launched in collaboration with Yingzhi Technology, and has garnered significant attention at the 2025 ChinaJoy event [5][7] - The robot integrates advanced software capabilities, including real-time game guidance and emotional recognition, to provide a more immersive user experience [7][8] - It features a modular design that allows for personalized configurations and utilizes AI to create emotional connections with users, enhancing the overall interaction [7][8] Group 3: Industry Impact - Huya's AI practices set a benchmark for digital industry innovation by focusing on specific esports needs rather than competing in the general AI space [8] - The combination of virtual intelligence and physical hardware creates a new ecosystem that enhances both online and offline interactions in esports [8] - The successful integration of AI technology into the esports industry demonstrates the importance of deep coupling between technology and specific market demands to build differentiated barriers and sustainable value [8]

This streaming platform for live sports and entertainment reported a notable insider sale amid strong one-year share price gains.On Nov. 21, 2025, chief operating officer (COO) Alberto Horihuela of FuboTV (FUBO +0.00%) exercised 244,883 options and sold 138,753 shares in the open market, according to a SEC Form 4 filing.Transaction summaryMetricValueShares sold138,753Transaction value~$438,700Post-transaction shares1,563,830Post-transaction value (direct ownership)~$4,941,700Key questionsWhat was the struct ...