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影市下滑,阿里影业“走出”电影
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-21 23:47
Group 1 - Alibaba Pictures is rebranding itself as part of a strategy to diversify beyond film, changing its name to Damai Entertainment and the parent company to Humpback Whale Entertainment [1] - The company aims to focus on "entertainment and AI" as its two strategic keywords, emphasizing real-life experiences that differ from digital and virtual entertainment [1] - The film market is currently weak, with a significant decline in box office revenue during the May Day holiday, which saw a 51.1% year-on-year drop to 747 million yuan [1] Group 2 - In the latest fiscal year, Alibaba Pictures merged its film-related segments into a single division, which reported revenues of 2.712 billion yuan, down 10% year-on-year, and a dramatic 91% decline in segment performance [2] - In contrast, Damai's revenue reached 2.057 billion yuan, a 236% increase year-on-year, driven by a booming live performance market [2] - Alibaba Pictures recorded an investment impairment of 428 million yuan, primarily related to its stake in Bona Film Group [3] Group 3 - The capital market reacted positively to the rebranding, with Alibaba Pictures' stock price rising by 22.95% to 0.75 HKD per share on May 21 [3] - This response reflects the market's sentiment towards the film industry and its current challenges [4]