吐 槽《赴山海》 ， 成了互联网新的流量密码，也是截至目前2025下半年剧集市场最大的热闹。 《赴山海》的背景注定它自带高声量：是成毅继《莲花楼》站稳顶流位置、待再度验证实绩的力作，也是桃鹅联手vs裤《藏海传》、平台之间S+剧作的 延迟对打。 客观来说，猫眼认证的播出10天有效播放量破7亿、连续10天登顶剧集热度榜，成毅饰演的萧秋水角色热度在爱奇艺破2亿……前方给出的数据认证，成毅 在热度上确实扛起了《赴山海》，而剧集口碑不及预期，也让成毅在这一战暂处下风。 开播时再不好过，临收官也马上好过了。目前剧集已播出大半，网友下场审判的热情稍微褪去，抖音热点#赴山海口碑回升#话题上升，剧方在暗暗发力抢 救口碑基本盘。 同时成毅的新饼消息已经传出，据悉他主演的《两京十五日》即将开机，今日已进组定妆。这部剧为爱奇艺S+古装、改编自马伯庸同名小说、《大明王 朝》《哈尔滨一九四四》导演张黎加盟，搭档演员林更新。算是大制作好饼。 kk曾和很多看客一样好奇，这一次口碑失利，究竟会不会动摇成毅本被市场看好的扛剧能力？而看到成毅戏约不断，将再次带着S+作品进入待检期，这 个尖锐的问题，竟变成了伪命题。 kk总结下《赴山海》的槽点，其 ...

Drama Section - The drama market is vibrant with both new and old works performing well during the summer season of 2025, with "In the Name of the Law" initially leading but later overtaken by "Drug Storm" [1][2] - "In the Name of the Law" scored 93.74, maintaining high viewership and social media engagement, but its Douban rating fell to 6.9 due to controversial ending [2][14] - "Drug Storm" saw a significant rise in ratings, achieving a peak Douban score of 8.0 and a daily viewership increase from 750,000 to over 3 million, becoming the second most-watched show [8][9] - Other notable dramas include "Morning Snow Record," "Mortal Cultivation," and "Splendid Blossoms," all of which performed well in various metrics [2][16] Variety Show Section - The travel exploration variety show "Earth Super Fresh" quickly rose to the top of the ratings, outperforming other shows like "Running Man Season 9" [19] - Three comedy variety shows, "Talk Show and Friends Season 2," "Comedy King Solo Season 2," and "Mahua Special Happiness Season 2," also ranked in the top five, indicating sustained popularity [22] - The increase in female comedians and topics related to women's issues in the comedy shows has contributed to their success, with a notable rise in female representation [22][23] - The new cooking show "One Meal to the Gods" faced plagiarism allegations, drawing attention for its similarities to the Netflix show "Black and White Chefs" [24][29]

Group 1 - The long drama market is experiencing a period of anxiety, but promotional activities in the drama sector remain vibrant, utilizing social media, actor interactions, and offline fan events as regular promotional processes [1] - The recent ancient costume drama "Wuyou Du" premiered on iQIYI with a "zero promotion" strategy, which is often a misleading term as most dramas claiming this still engage in some marketing activities [2][4] - The promotional strategy for "Wuyou Du" was initially low-key due to the lead actress's tax issues, focusing on precise marketing of the plot and engaging viewers through social media challenges [4][6] Group 2 - As the drama progressed, the popularity and reputation of "Wuyou Du" grew through word-of-mouth, leading to a series of online and offline promotional activities, including live interactions with the cast [6] - The upcoming drama "Fushan Hai," led by popular actor Cheng Yi, has seen significant fan-driven promotional activities across 27 cities, showcasing the power of fan engagement in marketing [7][9] - Fans organized various innovative promotional events, including large-scale activities in shopping malls and public spaces, demonstrating their creativity and commitment to promoting the drama [11][13] Group 3 - Long video platforms play a crucial role in drama promotion, with Tencent Video launching a new variety show "Yi Jian Ni Jiu Xiao" to enhance viewer engagement and provide a long-term promotional strategy [14][18] - The first episode featured interactive games and behind-the-scenes content, increasing the exposure of the drama and contributing to its long-tail effect [16][19] - The show serves as a fixed promotional platform for Tencent Video, helping to build user loyalty and establish a stable relationship with the audience [18][19]