Core Insights - The series "赴山海" has become a new flow password in the internet space, marking a significant event in the drama market for the second half of 2025 [1] - Despite high initial viewership and popularity, the series has faced criticism regarding its quality, leading to a complex evaluation of the lead actor 成毅's ability to carry a show [3][12] - The phenomenon of "black-red" (negative publicity leading to increased attention) has emerged, indicating that the series' flaws have generated significant online discussion, overshadowing its actual quality [9][11] Group 1: Series Performance and Reception - "赴山海" achieved over 700 million views within 10 days of its release, topping the drama popularity charts for 10 consecutive days [1] - The lead actor 成毅's character has garnered over 200 million views on iQIYI, showcasing his significant role in driving the series' initial success [1] - However, the series has been criticized for its production quality, with common complaints about the plot, pacing, and technical errors, leading to a decline in audience reception [6][11] Group 2: Actor's Market Position and Future Projects - 成毅 is set to star in the upcoming series "两京十五日," indicating that despite the current setback, he continues to secure high-profile projects [3] - The market's perception of an actor's ability to carry a show has become increasingly complex, with traditional metrics of success being challenged [3][18] - The concept of "single-person approval" has emerged, where top actors can secure projects based on their individual influence, reflecting a shift in how projects are evaluated in the industry [20][22] Group 3: Industry Trends and Actor Dynamics - The dual nature of flow (popularity) and its backlash has created a cycle where actors can quickly rise and fall based on a single project's reception [11][12] - The industry is witnessing a trend where both flow actors and established talent must continuously prove their worth, as the market allows for limited mistakes [29] - The emergence of a new generation of actors who can balance both popularity and acting skills is reshaping the competitive landscape, with a focus on diverse roles and strong performances [30]

Drama Section - The drama market is vibrant with both new and old works performing well during the summer season of 2025, with "In the Name of the Law" initially leading but later overtaken by "Drug Storm" [1][2] - "In the Name of the Law" scored 93.74, maintaining high viewership and social media engagement, but its Douban rating fell to 6.9 due to controversial ending [2][14] - "Drug Storm" saw a significant rise in ratings, achieving a peak Douban score of 8.0 and a daily viewership increase from 750,000 to over 3 million, becoming the second most-watched show [8][9] - Other notable dramas include "Morning Snow Record," "Mortal Cultivation," and "Splendid Blossoms," all of which performed well in various metrics [2][16] Variety Show Section - The travel exploration variety show "Earth Super Fresh" quickly rose to the top of the ratings, outperforming other shows like "Running Man Season 9" [19] - Three comedy variety shows, "Talk Show and Friends Season 2," "Comedy King Solo Season 2," and "Mahua Special Happiness Season 2," also ranked in the top five, indicating sustained popularity [22] - The increase in female comedians and topics related to women's issues in the comedy shows has contributed to their success, with a notable rise in female representation [22][23] - The new cooking show "One Meal to the Gods" faced plagiarism allegations, drawing attention for its similarities to the Netflix show "Black and White Chefs" [24][29]

Group 1 - The long drama market is experiencing a period of anxiety, but promotional activities in the drama sector remain vibrant, utilizing social media, actor interactions, and offline fan events as regular promotional processes [1] - The recent ancient costume drama "Wuyou Du" premiered on iQIYI with a "zero promotion" strategy, which is often a misleading term as most dramas claiming this still engage in some marketing activities [2][4] - The promotional strategy for "Wuyou Du" was initially low-key due to the lead actress's tax issues, focusing on precise marketing of the plot and engaging viewers through social media challenges [4][6] Group 2 - As the drama progressed, the popularity and reputation of "Wuyou Du" grew through word-of-mouth, leading to a series of online and offline promotional activities, including live interactions with the cast [6] - The upcoming drama "Fushan Hai," led by popular actor Cheng Yi, has seen significant fan-driven promotional activities across 27 cities, showcasing the power of fan engagement in marketing [7][9] - Fans organized various innovative promotional events, including large-scale activities in shopping malls and public spaces, demonstrating their creativity and commitment to promoting the drama [11][13] Group 3 - Long video platforms play a crucial role in drama promotion, with Tencent Video launching a new variety show "Yi Jian Ni Jiu Xiao" to enhance viewer engagement and provide a long-term promotional strategy [14][18] - The first episode featured interactive games and behind-the-scenes content, increasing the exposure of the drama and contributing to its long-tail effect [16][19] - The show serves as a fixed promotional platform for Tencent Video, helping to build user loyalty and establish a stable relationship with the audience [18][19]