Group 1 - The long drama market is experiencing a period of anxiety, but promotional activities in the drama sector remain vibrant, utilizing social media, actor interactions, and offline fan events as regular promotional processes [1] - The recent ancient costume drama "Wuyou Du" premiered on iQIYI with a "zero promotion" strategy, which is often a misleading term as most dramas claiming this still engage in some marketing activities [2][4] - The promotional strategy for "Wuyou Du" was initially low-key due to the lead actress's tax issues, focusing on precise marketing of the plot and engaging viewers through social media challenges [4][6] Group 2 - As the drama progressed, the popularity and reputation of "Wuyou Du" grew through word-of-mouth, leading to a series of online and offline promotional activities, including live interactions with the cast [6] - The upcoming drama "Fushan Hai," led by popular actor Cheng Yi, has seen significant fan-driven promotional activities across 27 cities, showcasing the power of fan engagement in marketing [7][9] - Fans organized various innovative promotional events, including large-scale activities in shopping malls and public spaces, demonstrating their creativity and commitment to promoting the drama [11][13] Group 3 - Long video platforms play a crucial role in drama promotion, with Tencent Video launching a new variety show "Yi Jian Ni Jiu Xiao" to enhance viewer engagement and provide a long-term promotional strategy [14][18] - The first episode featured interactive games and behind-the-scenes content, increasing the exposure of the drama and contributing to its long-tail effect [16][19] - The show serves as a fixed promotional platform for Tencent Video, helping to build user loyalty and establish a stable relationship with the audience [18][19]