Core Insights - The tourism market during the 2026 Spring Festival is expected to maintain high prosperity, characterized by simultaneous increases in volume and price, along with structural optimization [2][8] - AI technology is increasingly integrated into the entire tourism process, enhancing consumer convenience and experience [3][8] - The cross-border travel market is experiencing significant growth in both outbound and inbound tourism, with a diversified destination structure [5][6] Group 1: Travel Market Trends - The total inter-regional movement of people during the 2026 Spring Festival is anticipated to reach a new high, with growth in passenger flow across civil aviation, railways, and water transport [2] - The hotel market is witnessing both volume and price increases, with hotel night bookings on the Fliggy platform rising by 75% year-on-year during the Spring Festival [2] - Popular tourist cities are seeing significant price increases for hotel accommodations, driven by a segmented travel pattern of "first reunion, then vacation" [2] Group 2: Domestic Tourism - The domestic tourism market is thriving, with Fliggy reporting record-high order volumes and a 10% year-on-year increase in average booking amounts [3] - Traditional and niche destinations are both gaining popularity, reflecting a trend towards diversified experiences in domestic travel [3] - Key scenic spots, such as Zhangjiajie and Qi Yun Mountain, have reported substantial revenue growth during the holiday period, with some locations achieving record highs [3] Group 3: Cross-Border Tourism - The cross-border travel market is experiencing robust growth, with Southeast Asia as a core destination and significant increases in long-haul travel [5] - Outbound travel is dominated by family groups, with popular destinations including Bangkok and Hong Kong, while inbound tourism benefits from visa-free policies and cultural appeal [5][6] - Inbound tourism is showing strong consumer spending, with cities like Beijing and Shanghai leading in visitor numbers and economic contributions [6] Group 4: Investment Opportunities - The tourism sector is expected to benefit from extended holidays, visa-free policies, and rising consumer sentiment, with a favorable outlook for service-oriented consumption [8] - Recommended investment targets include hotel chains such as Jin Jiang Hotels and ShouLai Hotels, as well as online travel agencies like Trip.com and Tongcheng Travel [8]

扬子晚报网2月23日讯（记者 王夕悦）2026年春节长假今晚收官，记者从南京文旅获悉，经综合测算， 春节长假9天（2月15—23日），南京全市累计接待游客量为2068.2万人次，游客总花费为235.1亿元，与 2025年春节8天假期相比，分别增长22.4%和29.7%，按可比口径同比分别增长12.4%和15.3%。南京城用 满满的年味和诚意，交出了一份亮眼的文旅答卷。 据南京智慧旅游大数据监测平台显示，景区景点游客量为1058.9万人次，文博场馆游客量为96.7万人 次，乡村旅游监测点游客量为166.3万人次。 外地游客占比69.5%，过夜游客同比增长23.3%。客源地排名前十的分别是浙江、山东、上海、安徽、 河南、广东、河北、北京、辽宁、福建，增幅较大的省份分别是河南（增幅为49.2%）、陕西（增幅为 47.8%）和山西（增幅为41.8%），中长线游客稳步增长。 春节假期重点景区客流量有所增长，玄武湖景区增长73%、钟山风景区叠加梅花节增长46%、夫子庙-秦 淮风光带增长14.9%、红山森林动物园增长9.6%、牛首山文化旅游区增长5.1%。 假期前8天，全市星级饭店和部分品牌酒店平均出租率达79.4%、同比 ...

出游热也带火了餐饮消费。茶百道数据显示，重庆、成都、上海、北京、杭州等五大旅游热门城市销量 领跑；甘肃嘉峪关、四川阿坝州、湖北潜江、山西朔州、广西贵港等"小众目的地"进入销量增幅前十， 有景区门店销量涨幅高达4500%。 新华财经北京2月24日电2026年春节假期落下帷幕。受"超长假期"带动，旅游消费市场呈现新动向。多 家旅游平台数据显示，今年春节，长线游成为主流，"反向过年"与县域旅游热度交织，家庭"多代同 游"特征显著，假日经济在供需两旺中展现出新活力。 美团在《2026春节消费洞察报告》中指出，受返乡团圆、"反向过年"等多重需求激发，北京、上海、成 都、重庆、深圳等城市跻身热门目的地前十。长途游备受青睐，选择300公里以上目的地的比例提升 70%。马蜂窝数据显示，春节假期5天以上长线出游订单量占比达59.6%，人均出游6.4天，较去年增加 半天。 家庭出游成为拉动文旅消费的核心力量，"多代同游"趋势凸显。美团旅行数据显示，春节期间亲子票预 订量同比增长76%；马蜂窝数据显示，家庭亲子客群占比高达68%，其中"三代同游"占比达34%。 值得注意的是，"反向过年"潮流持续升温，县域小城的旅游热度显著升温。去 ...

【长白山】春节假期9天同比去年8天假期，客流同比增长17%（今年初六关闭一天） 【黄山旅游】黄山南门收 马年春节景区出行超预期，高基数下再创新高【申万零售社服】 部分景区春节数据更新（持续更新ing) 【三峡旅游】（今年九天对比去年八天）游船类接待量同比增56% 【丽江股份】年三十到初六客流增长突破20% 【九华旅游】初一至初六，九华山接待客流31万人次，相较25年春节初一至初六增长24.5% 【岭南控股】出境长线游人数同比增长38%，土耳其成为春节出境游市场的"黑马"——收客人数同比增长152% 观点 马年春节景区出行超预期，高基数下再创新高【申万零售社服】 部分景区春节数据更新（持续更新ing) 【三峡旅游】（今年九天对比去年八天）游船类接待量同比增56% 【丽江股份】年三十到初六客流增长突破20% 【九华旅游】初一至初六，九华山接待客流31万人次，相较25年春节初一至初六增长24.5% 【长白山】春节假期9天同比去年8天假期，客流同比增长17%（今年初六关闭一天） 【黄山旅游】黄山南门收费站车流量日均增长20%，单日高峰增长30% 【祥源文旅】春节假期前四天，祥源文旅累计接待游客量26.45万人，同比增 ...

一批"小而美"的小城、县城凭借特色年俗活动、地道美食、独特文化等强势"出圈"。途牛旅游网数据显 示，保亭、德宏出游人次较去年春节假期增长均超两倍；潮州、延边、汕头、南平、菏泽、宁德、凉 山、唐山、金华、上饶、湛江、景德镇等目的地出游人次较去年同期均增长了一倍以上。 这股"反向过年"的趋势在美食消费领域表现得尤为突出。大众点评数据显示，假期前四天，"必吃榜"整 体流量较去年春节上涨接近40%，其中异地流量涨幅接近50%。大批美食小城"必吃榜"流量大幅增长， 汕头、顺德、泉州、珠海、三亚为总体流量排名前五的宝藏美食城市。 新华财经北京2月23日电（记者丁雅雯、李唐宁）2026年春节假期长达9天，旅游平台数据显示，超长春 节假期催生出游"双高峰"，居民消费呈现"先返乡守岁、再结伴出行"的节奏性变化，以及客流向小城市 和县域下沉的结构性特征。 美团旅行数据显示，大年初二开始掀起一波出行小高峰。广西崇左、江西景德镇、河南开封、安徽宣 城、福建莆田、河北唐山、广西防城港、江西上饶、四川宜宾、云南普洱跻身游客关注热度增速最高的 城市，彰显游客对深度化、在地化旅行体验的旺盛需求。 途牛旅游网数据则显示，第一波出游高峰自2月1 ...

当标准化商品触手可及，"参与感"成了稀缺年味。越来越多年轻人选择DIY（自己动手制作）。天猫年 货节数据显示，刺绣、手工花灯、掐丝珐琅等手工热度攀升。家住保山道的"00后"小袁花一天时间"手 搓"一盏"马到成功"花灯，点亮餐厅时满足地说："这下真的感觉过年了，这是买成品给不了的。" 津城"铲屎官"也让年味渗透宠物圈。线下曹庄子市场宠物商品热销，线上围绕"毛孩子"的春节仪式感消 费同样成新常态。"宠物年夜饭"不再只是噱头，迷你八宝饭、微缩糖葫芦纷纷登场。萌宠的新年战袍更 是卷出花样："小马"马甲、绣有"财""福"字样的红色斗篷受追捧。"它经济"正红红火火。 本报讯（记者 岳付玉）今年春节，天津人的年味，不只在商场街巷，还藏在手机屏幕里：随时随地线 上下单水果年礼送亲友，顺手叫个网约车去看海河夜景，再拍段短视频发朋友圈……线上与线下早已分 不清，重要的是那份"过年了"的仪式感。 记者从淘宝、抖音等平台获悉，春节期间，天津人年货清单除了海鲜、酒水、蛋奶、坚果等传统品类增 长迅猛外，人们的消费逻辑也在悄然转变：从"实用主义"向"情绪价值"倾斜。大家不再只为功能买单， 更愿意为美好寓意、国潮审美和文化认同付费。"马年文 ...

以下文章来源于19号商研社 ，作者林心林 19号商研社 . 看透消费，看透你。互联网新闻信息服务许可证编号：44120230006 本文来自微信公众号： 19号商研社 ，编辑：黎倩，作者：林心林 "一家三口去阿勒泰滑雪花了5万，这预算能去北海道了。" 今年春节，以新疆为核心的大西北旅游市场，在旅游赛道中跑出高热度。航旅纵横提供给时代财经的 数据显示，截至除夕前五天（2月11日），春节假期国内前往新疆的机票预订量超35万张，日均比去 年春节同期增长约27%，其中，前往阿勒泰的日均机票预订量比去年春节同期增长约66%。 新疆的旅游热度，早已突破以往夏秋两季的时间边界。2025年全年，新疆全年接待游客3.23亿人 次、旅游花费3700亿元，同比双增8%，创历史新高。 2026年春节档，也挤满了扛着雪板的中产家庭。 游客蜂拥而至背后，新疆住宿市场的变革也悄然到来。这座曾被视作"奢华酒店荒漠"的西北省份，正 在上演一场连锁高端品牌与本土特色住宿的抢客战。 中产春节奔向新疆，一趟花掉5万 这个春节，奔赴新疆看雪滑雪，成了国内高消费游客的热门选择。 刚过去的元旦，已印证新疆冬季旅游的爆发力。据新疆文化和旅游厅数据测算，20 ...

Core Insights - The Lunar New Year holiday in China is driving significant travel and spending, with a notable increase in demand for immersive cultural experiences and entertainment options [2][3][5]. Travel and Tourism - Bookings for theme park hotels have nearly doubled year-over-year, and demand for trips featuring traditional performances and artisanal crafts has risen by approximately 40% [3]. - China is anticipating a record 110 million trips in and out of Beijing and 9.5 billion trips nationwide during the broader travel season, indicating extensive travel among its 1.4 billion population [5]. - The H World Group reports increased demand for both major transport hubs and leisure-focused cities, such as Xishuangbanna, known for its natural beauty and cultural heritage [6]. Entertainment and Leisure - iQiyi has opened its first theme park in Yangzhou, emphasizing the importance of offline entertainment as a growth driver for the company [9][10]. - Bilibili's annual expo sold out quickly, showcasing the popularity of interactive experiences based on animated shows and games [11]. - Universal Studios Beijing plans to incorporate themes from popular local media into visitor activities, aiming to attract more guests during the holiday season [11]. Consumer Spending Trends - Despite a general slowdown in consumer spending, with retail sales growing only 0.9% in December, luxury brands like Louis Vuitton continue to expand their presence and create shareable experiences [13][14]. - Shopping malls are featuring luxury brands that align their offerings with the upcoming Chinese zodiac symbol, indicating a focus on emotional and experiential spending [14].

Core Insights - The article discusses the promotional activities launched in Guangdong to stimulate consumer spending during the upcoming 2026 Spring Festival, including the issuance of 60 million yuan in cultural tourism consumption vouchers [1][9]. Group 1: Consumption Vouchers - Guangdong has introduced a "Spend the New Year in Guangdong" campaign, distributing 60 million yuan in cultural tourism consumption vouchers to boost spending [1]. - The vouchers can be redeemed for discounts on various services, including hotel stays, with discounts ranging from 20 yuan to 300 yuan [5]. - The issuance of these vouchers is expected to directly drive over 300 million yuan in cultural tourism consumption [9]. Group 2: Hotel and Tourism Impact - A hotel manager in Shenzhen reported a 20% increase in room bookings compared to the same period in 2025, largely attributed to the use of the cultural tourism consumption vouchers [5]. - Families are particularly benefiting from the vouchers, with one customer saving 300 yuan on a hotel booking, allowing for enhanced dining experiences during the festival [3]. Group 3: Broader Economic Initiatives - Local governments are complementing the provincial voucher initiative with additional incentives, such as 5 million yuan in dining and retail consumption vouchers in the Longhua District [9]. - The "ticket root economy" initiative allows visitors to unlock exclusive discounts in various commercial areas by presenting event tickets, enhancing the overall consumer experience [9][13]. Group 4: Cultural and Entertainment Events - The article highlights a series of cultural events, including concerts, that are expected to attract tourists and enhance local spending [11][14]. - The Longgang District plans to host 15 concerts around the Spring Festival, collaborating with local hotels and entertainment venues to offer comprehensive promotional packages [14].

Market Overview - The indices experienced fluctuations in the afternoon, with declines narrowing. The Shanghai Composite Index reported at 4078.82 points, down 0.57%, while the Shenzhen Component Index was at 13969.10 points, down 1.32%, and the ChiNext Index at 3266.71 points, down 1.35% [1] Sector Performance - The banking sector saw significant gains, with Xiamen Bank hitting the daily limit and reaching a new high since June 2021 [1] - The innovative drug sector was notably active, with Guangsheng Tang rising over 10% [1] - The securities sector also experienced a surge, with Hualin Securities hitting the daily limit and other companies like Huaxin Securities, Huatai Securities, and Dongfang Caifu following suit [1] - The tourism and hotel sector showed strength, with Sanxia Tourism reaching the daily limit [1] - Conversely, the precious metals sector faced ongoing adjustments, with Hunan Gold and Hunan Silver hitting the daily limit down [1] - The afternoon saw weakness in the electric grid equipment stocks, with Sifang Co. hitting the daily limit down [1] Stock Movement - Overall, the market saw more stocks declining than rising, with over 3500 stocks down [1] - The beauty care, film and television, and banking sectors led in gains, while BC batteries, photovoltaic equipment, and precious metals sectors led in losses [1]