来源：全中看传媒 奋力谱写首都新型主流媒体建设新篇章 张劲林 文化是一个国家、一个民族的灵魂。党的二十届四中全会通过的《中共中央关于制定国民经济和社会发 展第十五个五年规划的建议》（以下简称《建议》），提出"激发全民族文化创新创造活力，繁荣发展 社会主义文化"战略任务，明确了推进社会主义文化强国建设的重大举措、工作重点，为深化主流媒体 系统性变革、提高主流舆论引导能力指明了前进方向。北京广播电视台（以下简称北京台）坚持以习近 平新时代中国特色社会主义思想为指导，全面贯彻习近平文化思想，立足首都"四个中心"功能定位，坚 持首都站位、首善标准，大力实施"新闻立台、内容强台、融合兴台"发展战略，积极弘扬主旋律、讴歌 伟大时代、讲好北京故事，推动新闻宣传、精品创制、媒体融合、经营创新、国际传播等工作迈上新台 阶、取得新成效，奋力探索出一条符合首善标准、切合自身实际、具备发展潜力的广电媒体系统性变革 之路。 举旗铸魂，锻造理论宣传精品 《建议》指出，要"深化党的创新理论学习和宣传教育，坚持不懈用习近平新时代中国特色社会主义思 想凝心聚魂"。学习宣传贯彻习近平新时代中国特色社会主义思想，是宣传思想文化工作的首要政治任 务 ...

Core Points - The article discusses the achievements and initiatives of Beijing during the "14th Five-Year Plan" period, focusing on cultural development and the establishment of Beijing as a national cultural center [3][4][5][6][7][8][9][10][11][12]. Group 1: Cultural Development Initiatives - Beijing has focused on promoting various cultural themes, including ancient, red, and innovative cultures, under the framework of "one core, one city, three belts, and two zones" [3]. - Significant events such as the centenary of the Communist Party, the Beijing Winter Olympics, and the 75th anniversary of the founding of New China were organized with high standards, showcasing the city's openness and cultural richness [4]. - The city has made substantial progress in promoting socialist core values and has recognized numerous individuals as national moral models, enhancing the moral atmosphere [5]. Group 2: Heritage and Historical Preservation - The city has strengthened the protection of cultural heritage, with over 31 early revolutionary sites being preserved and utilized, and more than 3.1 million visitors to major red culture venues [5][7]. - The application for the World Heritage status of the Beijing Central Axis has been a key focus, leading to the restoration of historical sites and the recognition of 312 historical buildings [7][8]. Group 3: Cultural Consumption and Events - The cultural consumption in Beijing has seen significant growth, with over 57,000 performances expected in 2024, attracting more than 12.8 million viewers and generating over 3.9 billion yuan in ticket sales [9][10]. - The city has launched initiatives to support bookstores and reading activities, with the "Ditan Book Fair" achieving over 100 million yuan in sales, marking a 37.8% increase from the previous year [10]. Group 4: Cultural Industry and Economic Impact - The cultural industry has become a significant contributor to Beijing's GDP, accounting for 11.4%, with policies in place to support new cultural business models [11]. - The integration of culture and technology has been emphasized, with new cultural and technological projects being developed, leading to over 70% of cultural enterprises' revenue coming from new business models [11][12]. Group 5: Integration of Culture, Commerce, and Tourism - Beijing has created mechanisms for the integration of culture, commerce, tourism, and sports, promoting a "one-stop" consumption experience through various events and activities [12].