新华社北京1月11日电 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出："推进文化和科技融合，推动文化建设数智化赋能、信息化转型，发展新型文化业态。"这是在新一 轮科技革命和产业变革加速突破的形势下，推动文化高质量发展、建设社会主义文化强国的重要举措。 文化和科技相生相促，文化为科技创新注入价值导向，科技为文化发展提供强大支撑。历史上科学 技术的每一次重大突破，往往都给文化生产方式、表现形式和传播方式带来深刻变化，而文化和科技融 合又会对整个经济社会发展产生深远影响。特别是当今时代，科学研究不断突破人类认知边界，技术创 新进入前所未有的密集活跃期，高技术领域成为国际竞争最前沿和主战场，科技的影响和作用从来没有 像今天这样巨大。抓住科技进步的历史机遇，推进文化和科技融合，提高文化发展的科技含量和科技水 平，成为一项重大而紧迫的战略任务。 这是培育文化发展新动能的重要途径。文化和科技融合有利于推动文化创作生产流程变革，推动传 统文化业态转型升级，同时为新型文化业态发展插上翅膀。近年来，4K/8K超高清、沉浸交互、数字孪 生、虚拟现实等新技术广泛应用，网络出版、网络直播、长短视频、微电影、数字音 ...

Group 1 - The total box office for the 2026 New Year's Day film season has exceeded 630 million yuan, indicating strong audience engagement and diverse film offerings [1] - Domestic films during the New Year's period focus on "realistic themes" and "emotional resonance," with notable titles like "In the Line of Duty" and "Family Matters" addressing significant social issues [1] - The box office for the entire year of 2022 reached 51.832 billion yuan, a year-on-year increase of 21.95%, with the New Year's season achieving over 5.3 billion yuan, marking an eight-year high [2] Group 2 - The Chinese film industry is transitioning from traditional box office economics to a multi-dimensional consumption ecosystem, with initiatives like "China Film Consumption Year" promoting broader consumer engagement [3] - The total output value of the Chinese film industry chain exceeded 800 billion yuan in 2025, reflecting significant growth potential in cultural economics [3] - The development of new cultural business formats is emphasized in the "14th Five-Year Plan," showcasing the importance of cultural production power and the vast growth space in China's cultural economy [3]

数字文化领域已成为各国战略竞争的高地。美国凭借科技与内容优势，持续巩固在流媒体、在线游戏等 平台型业态的垄断地位；韩国通过精细化IP运营，将韩国流行音乐（K-POP）、影视剧打造为国家名 片。而我国拥有全球最大、最活跃的数字文化消费市场，为业态扎根、技术迭代和规模化发展提供了广 阔舞台。五千年未曾中断的文明宝库和丰富多彩的地域文化资源，为文化创意内容提供了取之不竭 的"素材富矿"。 我国新型文化业态要实现从大到强的跃升，当下还应警惕重技术轻内容、重形式轻内涵的倾向，同时需 破解核心技术自主化短板、数据资源要素化滞后、产业生态协同性不足、高端复合型人才紧缺等一系列 难题。基于此，需系统构建以内容为魂、技术为翼、生态为体、制度为基的协同发展体系。 每逢假期，不少地区推广的沉浸式文旅、数字文博、云演艺等新型文化业态，吸引了不少游客前来。超 前谋划并加速培育新型文化业态，对于加快发展文化领域新质生产力、塑造发展新动能新优势、增强国 家文化软实力具有深远意义。 新型文化业态，本质上是依托大数据、人工智能等前沿技术，对文化资源的创造、生产、传播与消费进 行全链条重构所形成的新模式、新服务与新场景。近年来，我国新型文化业态 ...

吸引大批影视剧组"落户"，还要有完善的配套设施做支撑。 东方影都影视产业园占地170万平方米，拥有40个国际标准摄影棚和32个置景车间，摄影棚的建筑面积 和单体棚的大小，都达到国际水准。 摄影棚之间的区位配置合理，能够充分保证转场拍摄效率。"摄影棚与置景车间相邻，呈1∶1组团式布 局，工作人员能在较近的距离下沟通。"青岛东方影都影视产业园技术总监于秋贝介绍，这减少了因拍 摄地与置景地相隔太远而带来的交流成本，提升工作效率。 园区内，国际一流水平的电影水下制作中心引人注目。该制作中心不仅配备世界领先的水下恒温摄影 棚，还拥有大型室外拍摄水池以及专业蓝幕。1300立方米的水池、32摄氏度的恒温环境，能更好支持演 员在水下做出更灵活舒展、更有表现力的动作，满足不同拍摄需求。《刺杀小说家》《蛟龙行动》等电 影均在水下制作中心进行过拍摄。 依托东方影都影视产业园，青岛建立建筑总面积达540万平方米、以影视文化产业为主要内容的影视产 业综合体——东方影都。截至目前，东方影都涵盖影视企业近1200家，累计服务影视作品、综艺节目、 大型活动等700余项，带动影视及相关产业规模超过100亿元。 场内，演员身着动作捕捉服，100 ...

Core Insights - The article highlights the impressive growth of a cultural industry complex that has attracted nearly 1,200 enterprises, driving the scale of the film and related industries to exceed 10 billion yuan [1] - The emergence of new cultural formats is noted for their significant economic benefits and potential, as emphasized in government reports and the "14th Five-Year Plan" [2] Group 1: Economic Impact - The aggregation effect of the cultural industry complex has released remarkable economic benefits, showcasing the vast prospects of new cultural formats [2] - New cultural formats are being recognized for their ability to stimulate economic growth and enhance the competitiveness of the cultural industry [2] Group 2: Technological Integration - The integration of culture with technology, tourism, and consumption is creating new business models and opportunities, driven by advancements in big data, cloud computing, and artificial intelligence [2] - The removal of barriers in cultural resources is essential for maximizing their conversion, necessitating improvements in intellectual property protection and industry collaboration [2] Group 3: Cultural Dynamics - The boundaries between cultural sectors such as cultural heritage, performing arts, and tourism are increasingly blurring, allowing for the reorganization and presentation of creative ideas [2] - New cultural formats are not only generating new professions and markets but also enhancing the overall competitiveness of the cultural industry [2]

场内，演员身着动作捕捉服，100多台红外捕捉摄像机快速记录演员的运动轨迹；场边，屏幕上实时生 成动画，"变身"后的演员和场景渲染在一起……山东青岛西海岸新区东方影都影视产业园5号棚内，电 影《流浪地球3》正在加紧拍摄。 《流浪地球》《封神三部曲》《万里归途》等一批国产大片都曾在此拍摄或制作。电影剧组为何纷纷选 择来东方影都？在这里，依靠硬核装备，哪怕足不出"棚"，也能实现从剧本预演、拍摄到后期制作的全 链条电影工业化生产。 2020年，东方影都影视产业园5号棚的影视虚拟化制作平台投入使用，这座占地2000平方米的摄影棚， 融合动作捕捉系统、三维扫描系统、实时渲染系统等七大板块，成为国内功能最全的数字化虚拟摄影棚 之一。 以动作捕捉系统为例，棚内安装有上百台各式动作捕捉摄影设备，常用于电影、电视剧的虚拟拍 摄。"节省了近四成的后期制作时间，太空戏份的拍摄效率显著提升。"《流浪地球》系列电影导演郭帆 表示，通过数字技术，演员可以直观地看到虚拟场景，表演更为精确。 影视虚拟化制作平台还引进了微米级别超高精度面部扫描系统——"穹顶光场"，提升"数字人"建模的精 度和效率。 吸引大批影视剧组"落户"，还要有完善的配套设 ...

场内，演员身着动作捕捉服，100多台红外捕捉摄像机快速记录演员的运动轨迹；场边，屏幕上实时生 成动画，"变身"后的演员和场景渲染在一起……山东青岛西海岸新区东方影都影视产业园5号棚内，电 影《流浪地球3》正在加紧拍摄。 2020年，东方影都影视产业园5号棚的影视虚拟化制作平台投入使用，这座占地2000平方米的摄影棚， 融合动作捕捉系统、三维扫描系统、实时渲染系统等七大板块，成为国内功能最全的数字化虚拟摄影棚 之一。 以动作捕捉系统为例，棚内安装有上百台各式动作捕捉摄影设备，常用于电影、电视剧的虚拟拍 摄。"节省了近四成的后期制作时间，太空戏份的拍摄效率显著提升。"《流浪地球》系列电影导演郭帆 表示，通过数字技术，演员可以直观地看到虚拟场景，表演更为精确。 吸引大批影视剧组"落户"，还要有完善的配套设施做支撑。 东方影都影视产业园占地170万平方米，拥有40个国际标准摄影棚和32个置景车间，摄影棚的建筑面积 和单体棚的大小，都达到国际水准。 摄影棚之间的区位配置合理，能够充分保证转场拍摄效率。"摄影棚与置景车间相邻，呈1∶1组团式布 局，工作人员能在较近的距离下沟通。"青岛东方影都影视产业园技术总监于秋贝介绍， ...

Group 1 - The integration of culture and technology is driving the emergence of new cultural formats, enhancing traditional culture and promoting its global reach [1] - The "14th Five-Year Plan" emphasizes the importance of cultural and technological integration, advocating for the digital empowerment and transformation of cultural construction [1] - Zhejiang KAYOU Animation Co., Ltd. has established deep partnerships with over 70 well-known IPs globally, showcasing the rise of new cultural formats through innovative products [1] Group 2 - AIGC technology is enhancing designers' creativity and efficiency in cultural tourism projects, acting as a supportive tool rather than a replacement for creativity [2] - Guangzhou Fantao Digital Creative Technology Co., Ltd. is transforming immovable art into digital content for immersive experiences, showcasing China's innovation in cultural digitization [2] - The cultural industry in China is experiencing rapid upgrades, with new cultural cases driving economic growth and connecting civilizations [2] Group 3 - In 2024, 16 sub-sectors characterized by new cultural formats achieved a revenue of 66.6 billion yuan, growing by 12.4%, outpacing the overall cultural industry growth by 5.3 percentage points [3] - New cultural formats contributed 57.9% to the revenue growth of the cultural industry, reflecting a significant impact on the entire production, dissemination, and consumption chain [3] - The emergence of new cultural formats is seen as a typical example of China's soft power, driven by technological innovation [3]

Core Viewpoint - The Chinese government is actively promoting cultural initiatives to enhance the supply of quality cultural products and services to the public, emphasizing the importance of cultural accessibility and community engagement [2]. Group 1: Cultural Initiatives - The implementation of cultural benefit projects aims to deliver more quality cultural products and services to the public [2]. - Over 40,000 community cultural spaces have been created across the country, enhancing local cultural engagement [4]. - Public libraries, cultural centers, and over 91% of museums are now offering free access, reinforcing the commitment to cultural accessibility [4]. Group 2: Community Engagement - The "Meihou Sishi" courtyard in Beijing has hosted over 600 cultural events annually, showcasing the shift from government-led cultural services to community-driven initiatives [3]. - Local community leaders are actively transforming public demands into unique cultural offerings, utilizing digital platforms for real-time feedback and service adjustments [3]. - The cultural benefit approach ensures that third-party operations do not compromise the public nature of cultural services, with paid services limited to 30% of offerings [3]. Group 3: Museum Innovations - In Jiangsu, over 90 museums have implemented extended hours to enhance visitor access and stimulate the night economy [5]. - Collaborative exhibitions have brought valuable artifacts to local communities, significantly increasing visitor numbers, with one museum reaching a record of 42,000 visitors in a single day [5]. - In 2024, museums across the country welcomed 1.49 billion visitors, marking a historic high in attendance [6]. Group 4: Cultural Development in Rural Areas - Cultural initiatives in rural areas, such as in Yunnan, have transformed impoverished communities through professional performances and local cultural training [6]. - The integration of traditional and modern culture has led to the creation of over 30 original songs by local villagers, enhancing cultural pride and tourism [7]. - The rise of grassroots cultural organizations, with over 470,000 groups nationwide, has shifted cultural activities to be more community-centric, with significant participation in events like "Village Evening" [7].

Core Insights - The report indicates that China's cultural and related industries are projected to achieve a revenue scale exceeding 19 trillion yuan in 2024, marking a new historical high [1] Group 1: Revenue Growth - In 2024, the national cultural industry achieved a revenue of 191,423 billion yuan, representing a 7.1% increase from the previous year [2] - The cultural service sector led the growth with a revenue of 109,134 billion yuan, up 7.4%, accounting for 57.0% of total cultural industry revenue, an increase of 0.1 percentage points from last year [2] - All nine major sectors of the cultural industry reported revenue growth, with notable increases in cultural equipment production, news information services, content creation, and creative design services, growing by 11.2%, 8.6%, 8.4%, and 7.2% respectively [2] Group 2: Regional Development - The cultural industry in eastern and central regions showed faster growth, with revenues of 141,750 billion yuan and 28,726 billion yuan, growing by 7.8% and 7.3% respectively, surpassing the national average [2] - In contrast, the western and northeastern regions reported lower growth rates, with revenues of 18,462 billion yuan and 2,485 billion yuan, growing by 2.6% and 1.8% respectively [2] Group 3: Profit and Investment - By the end of 2024, the total assets of China's cultural industry reached 343,987 billion yuan, a 5% year-on-year increase, with total profits amounting to 17,737 billion yuan, up 7.9% [3] - The profit from large-scale cultural enterprises reached 13,192 billion yuan, reflecting a growth of 10.2% [3] - Fixed asset investment in the cultural industry grew by 2.9% in 2024, with significant double-digit growth in sectors such as cultural consumption terminals, news information services, cultural communication channels, and creative design services, with increases of 16.3%, 11.8%, 10.2%, and 10.0% respectively [4] Group 4: New Cultural Formats - The integration of culture and technology has significantly promoted the rapid development of new cultural formats, with 16 sub-sectors achieving a revenue of 66,600 billion yuan, a 12.4% increase, contributing 57.9% to the overall revenue growth of the cultural industry [3]