Core Perspective - Xi'an is undergoing an economic transformation driven by a "cultural revitalization" strategy, creating a virtuous cycle of "cultural preservation - industrial upgrading - consumption expansion" that rejuvenates cultural heritage and fuels economic growth [1] Group 1: Cultural Heritage Preservation - Xi'an City Wall has established a system for "cultural relic monitoring + environmental improvement + active utilization," utilizing AR and 3D printing technologies to enhance visitor engagement and cultural memory [1][3] - The "living protection" concept allows cultural heritage to transition from museums to everyday life, making it interactive and perceptible [4] Group 2: Cultural Innovation and Digitalization - The collaboration between Northwest University and the Qin Terracotta Army Museum on the "AI Virtual Restoration Project" significantly enhances traditional restoration efficiency [3] - Xi'an is focusing on creating a "Tang Poetry Capital" cultural brand, with plans to implement 26 specific tasks to showcase its historical significance [6] Group 3: Cultural and Commercial Integration - The "Daming Palace Night City" integrates dining, performances, and trendy experiences, attracting daily foot traffic of hundreds of thousands and showcasing Tang culture [11] - The "Chang'an Twelve Hours" themed street has received over 7 million visitors since its opening, demonstrating the successful integration of cultural IP and immersive experiences [11][13] Group 4: Night Economy and Consumer Engagement - Xi'an has hosted 51 concerts this year, attracting over 932,000 attendees, highlighting the role of events in driving consumer spending [13] - The city has successfully launched multiple night consumption seasons, establishing popular night-time landmarks and enhancing the overall cultural experience for residents and tourists [13][14]

Core Insights - Xi'an is leveraging digital technology to revitalize cultural heritage, transforming static displays into immersive experiences that engage younger audiences [1][6][12] Group 1: Digital Technology in Cultural Heritage - The XR experience "The Wonderful Night of the Terracotta Warriors" allows visitors to engage with the site through advanced VR technology, enhancing their understanding of the artifacts [1][3] - The project "The Empire's Code - The Tomb of Qin Shi Huang" utilizes 5K ultra-high-definition visuals and gesture interaction to create an immersive archaeological adventure for visitors [3][5] - Digital twin technology is employed to recreate the bustling scenes of Tang Chang'an City, allowing visitors to experience historical environments in a vivid manner [6][12] Group 2: Cultural Product Innovation - The "Bing Cat Warrior" merchandise combines traditional cultural symbols with modern design, appealing to a younger demographic and achieving significant sales [7][9] - Xi'an museums are innovating in digital collectibles, with the first batch of digital art pieces selling out quickly, showcasing the potential for modern cultural IP [9][11] - The collaboration between Xi'an Museum and a cosmetics brand to create a makeup line based on Tang Dynasty aesthetics represents a novel approach to cultural product development [11] Group 3: Integration of Culture and Tourism - The integration of cultural events, such as the World Aquatics Championships, has significantly boosted local tourism and economic activity, with substantial ticket sales and visitor spending [12][14] - The "Chang'an Twelve Hours" themed district has attracted over 7 million visitors, enhancing local dining and accommodation sectors through immersive cultural experiences [14][16] - Various cultural events and performances have led to a remarkable increase in tourism revenue, contributing to an annual growth of over 10 billion yuan in cultural tourism spending [16]