Core Insights - Xi'an is leveraging digital technology to revitalize cultural heritage, transforming static displays into immersive experiences that engage younger audiences [1][6][12] Group 1: Digital Technology in Cultural Heritage - The XR experience "The Wonderful Night of the Terracotta Warriors" allows visitors to engage with the site through advanced VR technology, enhancing their understanding of the artifacts [1][3] - The project "The Empire's Code - The Tomb of Qin Shi Huang" utilizes 5K ultra-high-definition visuals and gesture interaction to create an immersive archaeological adventure for visitors [3][5] - Digital twin technology is employed to recreate the bustling scenes of Tang Chang'an City, allowing visitors to experience historical environments in a vivid manner [6][12] Group 2: Cultural Product Innovation - The "Bing Cat Warrior" merchandise combines traditional cultural symbols with modern design, appealing to a younger demographic and achieving significant sales [7][9] - Xi'an museums are innovating in digital collectibles, with the first batch of digital art pieces selling out quickly, showcasing the potential for modern cultural IP [9][11] - The collaboration between Xi'an Museum and a cosmetics brand to create a makeup line based on Tang Dynasty aesthetics represents a novel approach to cultural product development [11] Group 3: Integration of Culture and Tourism - The integration of cultural events, such as the World Aquatics Championships, has significantly boosted local tourism and economic activity, with substantial ticket sales and visitor spending [12][14] - The "Chang'an Twelve Hours" themed district has attracted over 7 million visitors, enhancing local dining and accommodation sectors through immersive cultural experiences [14][16] - Various cultural events and performances have led to a remarkable increase in tourism revenue, contributing to an annual growth of over 10 billion yuan in cultural tourism spending [16]