Core Insights - Xi'an is leveraging digital technology to revitalize cultural heritage, transforming static displays into immersive experiences that engage younger audiences [1][6][12] Group 1: Digital Technology in Cultural Heritage - The XR experience "The Wonderful Night of the Terracotta Warriors" allows visitors to engage with the site through advanced VR technology, enhancing their understanding of the artifacts [1][3] - The project "The Empire's Code - The Tomb of Qin Shi Huang" utilizes 5K ultra-high-definition visuals and gesture interaction to create an immersive archaeological adventure for visitors [3][5] - Digital twin technology is employed to recreate the bustling scenes of Tang Chang'an City, allowing visitors to experience historical environments in a vivid manner [6][12] Group 2: Cultural Product Innovation - The "Bing Cat Warrior" merchandise combines traditional cultural symbols with modern design, appealing to a younger demographic and achieving significant sales [7][9] - Xi'an museums are innovating in digital collectibles, with the first batch of digital art pieces selling out quickly, showcasing the potential for modern cultural IP [9][11] - The collaboration between Xi'an Museum and a cosmetics brand to create a makeup line based on Tang Dynasty aesthetics represents a novel approach to cultural product development [11] Group 3: Integration of Culture and Tourism - The integration of cultural events, such as the World Aquatics Championships, has significantly boosted local tourism and economic activity, with substantial ticket sales and visitor spending [12][14] - The "Chang'an Twelve Hours" themed district has attracted over 7 million visitors, enhancing local dining and accommodation sectors through immersive cultural experiences [14][16] - Various cultural events and performances have led to a remarkable increase in tourism revenue, contributing to an annual growth of over 10 billion yuan in cultural tourism spending [16]

Core Insights - The integration of film and tourism is becoming a new trend in various regions of China, with themed travel routes being developed to attract visitors [1][5][6] Group 1: Film-Related Tourism Initiatives - During the National Day and Mid-Autumn Festival holidays, regions like Beijing, Anhui, and Sichuan launched multiple film-themed travel routes, promoting the concept of "visiting locations featured in films" [1] - Huangshan, known for its stunning landscapes and as an inspiration for the film "Avatar," attracted over 30,000 visitors daily during the holiday period [3] - Anhui's Ma'anshan has become a cultural hotspot due to its connection with the animated film "Chang'an San Wan Li" and poet Li Bai, offering themed activities that combine film and tourism [5] Group 2: Technological Integration in Cultural Experiences - The immersive XR experience project "Empire Code - Qin Shi Huang's Tomb" has gained popularity, merging technology and culture to enhance visitor engagement during the holiday [8] - In Hangzhou, the West Lake area has introduced innovative attractions like the "Xizi Magic Box," which combines traditional aesthetics with modern technology, drawing significant tourist interest [10] Group 3: Regional Tourism Growth through Film - The Tang City and Han City film shooting bases in Hubei have seen increased visitor numbers due to their association with over 300 film productions, leading to the creation of an "film check-in map" for tourists [12] - The integration of various filming locations and services in Xiangyang is fostering a comprehensive service system that supports diverse filming needs, enhancing the region's appeal as a tourist destination [12]

Group 1 - The total box office for the 2025 National Day film season has exceeded 1.7 billion yuan, highlighting the booming domestic film industry and its impact on cultural tourism [1] - The integration of technology and culture is exemplified by the immersive XR experience project "The Empire Code - The Tomb of Qin Shi Huang," which has attracted many tourists during the National Day holiday [2] - The "New Three Qin Package" combines cultural experiences with technological innovations, showcasing the potential for cultural consumption [2] Group 2 - The Tang City scenic area in Hubei has become a popular filming location for over 300 films, significantly increasing tourist traffic, with more than 2 million visitors annually [3] - Local initiatives like the "Film Check-in Map" and the establishment of numerous Hanfu shops have enhanced the visitor experience by offering themed services [3] - The integration of various filming locations and services in Xiangyang is creating a comprehensive service system for the film and tourism industries [3]