Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26, showcasing over 30 cultural enterprises from Futian District, focusing on AI empowerment, creative design, technology consumption, tourism, and entertainment [1] - Futian District is leveraging cultural consumption upgrades to cultivate new growth points, signing multiple cultural tourism projects during the fair to enhance quality performances and diversify tourism offerings [1][5] - The mascot "Little Water Drop" was upgraded to an interactive AI partner, significantly enhancing visitor engagement and contributing to a revenue increase of over 20 times since 2024 for the company responsible for its development [2][3] Group 2 - Futian District is integrating technology with cultural tourism, exemplified by the launch of the world's first ice and snow-themed metaverse product, which offers a fully immersive sensory experience [2] - The district has a total of 389 cultural enterprises, with significant representation in various sectors including manufacturing, business services, and cultural entertainment [5] - During the fair, Futian District signed agreements with several companies to enhance its cultural tourism brand and attract more domestic and international visitors [5][6] Group 3 - In 2024, Futian District received 36.09 million tourists, a year-on-year increase of 14.6%, contributing to nearly one-fifth of Shenzhen's total tourist numbers [7] - The district's tourism revenue reached approximately 34.79 billion yuan, growing by 18.5%, and the revenue from travel agencies and related services surged by 48.7% [7] - Futian District has been recognized for its vibrant night economy and cultural tourism innovations, positioning itself as a key player in Shenzhen's tourism landscape [7]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) will take place from May 22 to 26, focusing on the integration of culture and technology, with an emphasis on artificial intelligence as a driving force [1][2] - The fair aims to enhance its internationalization, marketization, professionalism, and digitalization levels, establishing itself as seven "super platforms" for cultural and technological exchange [1][7] - The event will feature over 60 renowned companies in the artificial intelligence sector, showcasing innovations such as AI exhibition assistants and translation robots [2][3] Group 2 - The fair serves as a significant platform for cultural projects, with last year's event resulting in substantial signing amounts, including 7.97 billion yuan from Suzhou and the Greater Bay Area [4] - The event will host nearly 400 display and trading activities across 52 sub-venues, emphasizing its role in facilitating cultural tourism and project matchmaking [4][6] - This year's fair will introduce various specialized exhibition areas, including cultural export and import trade zones, to enhance international competitiveness for participating companies [7][8] Group 3 - The CICIF has evolved from a single exhibition into a "super hub" for cultural industry development, acting as a signing platform for projects and a source of industry innovation [6][8] - The fair is expected to inject strong momentum into the high-quality development of the cultural industry, aligning with national goals for cultural strength [8]