对扎十一惹来说，《我是寨子里长大的女孩》不仅是一部个人成长史，也写了她的阿妈、姐姐，各种女性亲戚和 乡邻，是为两代彝族乡村女性的生活做记录。 很多年后，扎十一惹仍然忘不了刚读大专时，"生活与礼仪"专业课上，一位女老师在后半堂课，望着台下的一排 排学生，即兴发挥，认认真真教他们应该如何洗澡—— "她讲得很细很细，打泡沫的时候要先在手心里打出来，再洗头发，光洗头发不行，要用指腹搓揉头皮……要洗耳 朵后面……" 2009年，她考到一个师范类专科学校读文秘专业，同学大部分都和她一样，来自极度贫困的地区，一年只有一两 次机会洗澡，老师发现后，就给他们上了那堂洗澡课。后来，扎十一惹无意中跟朋友讲起这个事，觉得挺好玩 的，就又在豆瓣上写了一篇《大专课堂上老师教我们洗澡》。她把豆瓣当成内心的一块栖息地，标注了很多自己 喜欢看的书和电影，想到什么就写什么，不过那次发文时也有点忐忑，"别人会不会觉得我在编故事，还有人要去 学怎么洗澡？" 无心之作引起的巨大反响出乎她的预料，点击量超过100万次，以致她看到手机上不断出现的消息提醒，还以为被 网暴了。仔细看了网友写的留言才知道，原来真的有很多人不知道一些看起来是常识的事该怎么做，于 ...

Core Insights - The rise of celebrities selling online courses reflects a growing trend in the knowledge payment industry, with significant sales figures indicating strong market demand [1][4][31] - The courses often focus on personal development themes, such as success and happiness, appealing to a wide audience seeking guidance in their lives [2][4][11] Group 1: Course Offerings and Sales - The course "向太向上闺蜜圈" was launched by celebrity Chen Lan, featuring content on success and happiness, with a total sales figure of nearly 2 million yuan across multiple platforms by September 2 [1][4] - The course is priced at 599 yuan, with a discounted price of 399 yuan, and includes a series of recorded and live sessions [4][9] - The course content includes personal stories and theories on success, with a focus on family background and career development [9][11] Group 2: Market Dynamics and Celebrity Influence - The knowledge payment market in China has seen substantial growth, with the market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [31] - Celebrities leverage their fame and personal experiences to attract customers, often leading to high sales volumes despite varying levels of content quality [28][30] - The trend of celebrities selling courses has created a crowded market, with many stars entering the space, leading to questions about the authenticity and value of the content offered [15][26][30]

Core Viewpoint - The rise of knowledge payment platforms, particularly those promoting AI and financial success, is exploiting the vulnerabilities of the elderly population, leading to significant financial losses and emotional distress for many individuals [2][24]. Group 1: The Promoter and His Methods - The promoter, Zhou XQ, is identified as a self-proclaimed expert in financial education, with a background that includes being the founder of a marketing company and a speaker [3][6]. - Zhou XQ's marketing tactics involve persuasive language that promises life-changing financial success through AI, targeting individuals eager for new opportunities [5][10]. - The courses range from low-cost introductory sessions to high-priced exclusive mentorship programs, with some individuals spending up to 490,000 yuan to join Zhou XQ's elite group [11][12]. Group 2: Target Audience and Their Vulnerabilities - The elderly demographic, particularly those without stable income sources, is increasingly drawn to these programs, often driven by financial desperation and a desire for self-improvement [6][16]. - Many participants, like Huang Lihua, are influenced by the community atmosphere and testimonials from other attendees, which further entices them to invest more money into these programs [7][10]. - The marketing strategies effectively exploit the psychological needs of the elderly, who may lack the skills to critically assess the value of these courses [22][24]. Group 3: Industry Trends and Consumer Behavior - The online education market for the elderly is experiencing rapid growth, with a reported 220% increase in funding for elder online education initiatives [23]. - Complaints regarding online courses targeting the elderly have surged, with a 45% increase in grievances related to false advertising and refund difficulties [24]. - The combination of economic anxiety and the allure of quick financial success through AI education creates a fertile ground for exploitation within this demographic [24].

Group 1 - The rise of workplace bloggers reflects a shift in collective emotions, where the public seeks a balance between success and emotional value rather than adhering to elite narratives [1] - The "Wool Month Incident" has led to increased emotional expression among young people, with many finding solace in the messages of workplace bloggers like Liu Siyuan [2][3] - There is a notable transformation among previously popular workplace bloggers, who are now shifting from success-oriented narratives to more relatable and supportive content [4][5] Group 2 - The current workplace bloggers are increasingly resonating with young audiences by sharing their everyday experiences and emotional struggles, moving away from traditional success narratives [6][8] - The pressure of the workplace has made many individuals less receptive to conventional success advice, leading to a demand for more empathetic and relatable content [10][19] - The core competitiveness of workplace bloggers now lies in their ability to provide either practical methodologies or emotional support to alleviate anxiety [19][20] Group 3 - The evolution of workplace bloggers involves a transition from personal success stories to a broader understanding of diverse paths to success, emphasizing relatability and shared experiences [22][30] - Many bloggers are now focusing on finding and sharing stories of "perfect ordinary people" who achieve success without extraordinary backgrounds, which resonates more with today's youth [30] - The shift in narrative from individual success to collective understanding reflects a broader societal change in the definition of success [37]