孙宇晨——全球最富90后，35岁资产高达124亿美元，他的成功学在江湖流传。本期视频就来聊聊他成 功的背后究竟藏着什么？ ...

编辑 | summer 在这个被流量与数据重新定义的时代，我们该如何衡量一次真正的成功？以攀登为例，无数书籍中关于山峰的记述早已超越了地理意义上的高度。它们不 再仅仅是关于如何克服严寒、缺氧与险峻的地形，更多的是在追问：当一个人选择走向高处，他最终希望抵达的，究竟是众人瞩目的聚光灯下，还是内心 深处那个更为坚定的自己？ 这促使我们思考，新时代语境下的"成功"，其内核是否正在发生一种迁移。它或许不再仅仅依赖于外界颁发的勋章、响亮的头衔。一种更深层、更个人化 的价值标准正在浮现：对自我极限的清醒认知，对挑战过程的全然投入。 本期特别策划中，我们选取了一组关于对话自我内心的书籍，我们希望由此阐明，任何价值的评判，最终都需要回归到"人"的本身。它关乎勇气、毅力与 对自然的敬畏，而非仅仅是打破纪录的冲动或附着于其上的商业叙事。当我们把目光从外在的标准移开，投向那条通向内心的、更为孤寂也更为真实的路 径时，或许能重新发现，什么才是支撑一个人走得更远、站得更稳的真正基石。 PART 1 攀登的"起点" 所有的父母都希望自己的孩子能够得到最好的照顾和教育，然而，父母能够给予自己深爱的孩子们的资源、天赋、机会却不尽相同。 美国 ...

Core Perspective - The article highlights the personal growth journey of Zha Shiyi Re, who reflects on her upbringing in a rural Yi ethnic village in Yunnan, documenting the lives of women in her community through her writing [1][6][19]. Group 1: Personal Background - Zha Shiyi Re was born in 1990 in a remote, underdeveloped Yi village in Yunnan, characterized by a lack of basic amenities such as running water and medical facilities [3]. - She began learning Mandarin at the age of 7 and eventually pursued higher education, becoming the first female college student from her village [3]. - After graduating, she worked as a journalist for over eight years, covering social news and engaging in undercover investigations [3]. Group 2: Writing Journey - Zha's unexpected viral article about a "bathing lesson" she received in college led to her first non-fiction book, "I Grew Up in the Village" [1][6]. - Her writing serves as a means of self-healing, allowing her to confront past traumas and reflect on her experiences [6][12]. - The book captures the essence of rural life without romanticizing or vilifying it, presenting a balanced view of her upbringing [11][19]. Group 3: Family Influence - Zha describes her parents as having a "free-range" parenting style, with a strong emphasis on education, particularly from her father, who was strict but also a role model [7][9]. - Her relationship with her mother evolved over time, leading to a deeper understanding and acceptance of her mother's struggles and resilience [12][16]. Group 4: Return to Roots - After years of urban life, Zha returned to her village, finding solace in the predictability and peace of rural living, contrasting it with the chaos of city life [9][14]. - She emphasizes the importance of nature in her life, which has become a source of stability and inspiration for her writing [9][14]. Group 5: Reader Connection - Zha's writing resonates with readers, as many find common ground in her experiences of familial relationships, personal growth, and reflections on marriage [19]. - The emotional impact of her work has led to connections with readers, fostering a sense of shared experience and healing [19].

Core Insights - The rise of celebrities selling online courses reflects a growing trend in the knowledge payment industry, with significant sales figures indicating strong market demand [1][4][31] - The courses often focus on personal development themes, such as success and happiness, appealing to a wide audience seeking guidance in their lives [2][4][11] Group 1: Course Offerings and Sales - The course "向太向上闺蜜圈" was launched by celebrity Chen Lan, featuring content on success and happiness, with a total sales figure of nearly 2 million yuan across multiple platforms by September 2 [1][4] - The course is priced at 599 yuan, with a discounted price of 399 yuan, and includes a series of recorded and live sessions [4][9] - The course content includes personal stories and theories on success, with a focus on family background and career development [9][11] Group 2: Market Dynamics and Celebrity Influence - The knowledge payment market in China has seen substantial growth, with the market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [31] - Celebrities leverage their fame and personal experiences to attract customers, often leading to high sales volumes despite varying levels of content quality [28][30] - The trend of celebrities selling courses has created a crowded market, with many stars entering the space, leading to questions about the authenticity and value of the content offered [15][26][30]

Core Viewpoint - The rise of knowledge payment platforms, particularly those promoting AI and financial success, is exploiting the vulnerabilities of the elderly population, leading to significant financial losses and emotional distress for many individuals [2][24]. Group 1: The Promoter and His Methods - The promoter, Zhou XQ, is identified as a self-proclaimed expert in financial education, with a background that includes being the founder of a marketing company and a speaker [3][6]. - Zhou XQ's marketing tactics involve persuasive language that promises life-changing financial success through AI, targeting individuals eager for new opportunities [5][10]. - The courses range from low-cost introductory sessions to high-priced exclusive mentorship programs, with some individuals spending up to 490,000 yuan to join Zhou XQ's elite group [11][12]. Group 2: Target Audience and Their Vulnerabilities - The elderly demographic, particularly those without stable income sources, is increasingly drawn to these programs, often driven by financial desperation and a desire for self-improvement [6][16]. - Many participants, like Huang Lihua, are influenced by the community atmosphere and testimonials from other attendees, which further entices them to invest more money into these programs [7][10]. - The marketing strategies effectively exploit the psychological needs of the elderly, who may lack the skills to critically assess the value of these courses [22][24]. Group 3: Industry Trends and Consumer Behavior - The online education market for the elderly is experiencing rapid growth, with a reported 220% increase in funding for elder online education initiatives [23]. - Complaints regarding online courses targeting the elderly have surged, with a 45% increase in grievances related to false advertising and refund difficulties [24]. - The combination of economic anxiety and the allure of quick financial success through AI education creates a fertile ground for exploitation within this demographic [24].

Group 1 - The rise of workplace bloggers reflects a shift in collective emotions, where the public seeks a balance between success and emotional value rather than adhering to elite narratives [1] - The "Wool Month Incident" has led to increased emotional expression among young people, with many finding solace in the messages of workplace bloggers like Liu Siyuan [2][3] - There is a notable transformation among previously popular workplace bloggers, who are now shifting from success-oriented narratives to more relatable and supportive content [4][5] Group 2 - The current workplace bloggers are increasingly resonating with young audiences by sharing their everyday experiences and emotional struggles, moving away from traditional success narratives [6][8] - The pressure of the workplace has made many individuals less receptive to conventional success advice, leading to a demand for more empathetic and relatable content [10][19] - The core competitiveness of workplace bloggers now lies in their ability to provide either practical methodologies or emotional support to alleviate anxiety [19][20] Group 3 - The evolution of workplace bloggers involves a transition from personal success stories to a broader understanding of diverse paths to success, emphasizing relatability and shared experiences [22][30] - Many bloggers are now focusing on finding and sharing stories of "perfect ordinary people" who achieve success without extraordinary backgrounds, which resonates more with today's youth [30] - The shift in narrative from individual success to collective understanding reflects a broader societal change in the definition of success [37]