Core Viewpoint - The rise of cultural heritage-themed audiovisual works in recent years has significantly contributed to the public's understanding and appreciation of historical artifacts and their protection [3][4][5]. Group 1: Development of Cultural Heritage Audiovisual Works - Recent productions like "Treasure Hunt" and "The Chronicles of the Zhou" have sparked discussions and showcased the increasing quality of cultural heritage-themed content [3][4]. - The creative process of "Treasure Hunt" involved extensive field research and collaboration with archaeological experts to ensure scientific accuracy in storytelling [4][7]. - Various formats, including dramas and radio plays, are being utilized to narrate historical events and promote cultural heritage knowledge [5][6]. Group 2: Cultural Significance and Audience Engagement - The narrative structure of "Treasure Hunt" emphasizes the importance of protecting artifacts rather than exploiting them, shifting audience focus from theft to preservation [7][8]. - The integration of local culture, such as dialects and cuisine, in these productions has increased interest in specific regions, like Shaanxi, and boosted tourism [9][10]. - Programs like "The Arrival of Luoyang" and "Miss Zhao's Diary" utilize local artifacts to enhance city image and stimulate tourism consumption [10][11]. Group 3: Future Directions and Industry Impact - The industry is encouraged to deepen content foundations by incorporating research findings and accurately depicting historical contexts [11]. - The use of advanced audiovisual technologies is essential for showcasing the charm of Chinese cultural treasures and making them more relatable to the audience [11].

Core Insights - The article highlights the dynamic development of Xi'an, showcasing the integration of cultural tourism and technological innovation, which is driving economic growth and enhancing consumer markets [1][6][9] Project Development - Key projects in Xi'an are being rapidly advanced, particularly in the Chang'an District, which is seen as a strong engine for high-quality development [2][5] - The construction of significant projects, such as the Northwest Water and New Energy Technology Industry Center, is progressing well, with phases one and two already completed [4] - The Transfar Zhihui Northwest Operation Center is a notable project that aims to create a regional service industry incubation platform and is expected to provide over 5,000 jobs upon completion [3][8] Cultural and Tourism Integration - Xi'an's cultural tourism sector is thriving, with the city being recognized as one of the top ten popular tourist destinations in China, particularly appealing to younger demographics [6][8] - The integration of traditional culture with modern technology, such as VR experiences and immersive performances, is enhancing the tourism experience and driving consumer spending [7][8] Retail and Consumption Trends - The "first store economy" is injecting new vitality into Xi'an's consumer market, with a significant increase in the number of new retail stores, including 168 new first stores in the Northwest region [9][10] - The city is becoming a hub for international and domestic brands, with a focus on creating diverse and engaging shopping experiences [10][11]