以下文章来源于洒家君泽 ，作者洒家君泽 洒家君泽 . 关于改变你我生活的商业与科技 本文来自微信公众号： 洒家君泽 ，作者：韩洪刚，题图来自：AI生成 脱口秀与夏天一起暂别。 今年的两档脱口秀综艺，从来不缺话题。《喜剧之王单口季 2》落幕的时候，署名为"张灏哲"的一张 朋友圈截图也在小红书上传播开来。 张灏哲是单口喜剧演员，这次没有参与综艺演出，但也是《喜剧之王单口季 2》的编剧。截图里的意 思大概是，房主任和嘻哈的稿子，不是本人的成果，原本的稿子一般，是整个编剧团队一起帮忙写出 来的。 脱口秀节目擅长制造热搜话题，不过今年不受控的争议也格外多，从"女权含量过高"，再到"房主任 的经历是否真实"，直到收官时候"Kid 抄袭"、"翟佳宁配不配冠军"等等。 每个话题总能在微博或者小红书上引发大规模的争吵，"张灏哲"朋友圈的讨论里，也有人会说：综艺 编剧不就是干这个的吗？ 综艺需要收视率，需要讨论度，以此招商赚钱，综艺编剧是重要的一环。要参与前期策划，给选手设 置符合自身特质的故事线，持续发掘和整理素材，确保最终的节目效果。选手的稿子好坏，自然重 要，但也只是编剧工作里的一个环节。 "张灏哲"朋友圈的争议，乃至围绕 ...

Core Viewpoint - The article discusses the ongoing controversies surrounding Chinese stand-up comedy shows, particularly focusing on the differences between stand-up performances and variety shows, and how these differences lead to audience expectations and industry challenges [7][10][38]. Group 1: Industry Dynamics - The rapid development of stand-up comedy in China has been heavily influenced by media and capital, contrasting with the historical evolution of stand-up in the U.S. [11][12]. - Major companies like Xiaoguo Culture and Tencent Video have established themselves as key players in the industry, shaping the landscape and creating a monopolistic environment for talent and content [15][17]. - The industry faces a structural imbalance where the "symbolic capital" of performers increases rapidly, while the "cultural capital" (true creative ability) does not grow at the same pace, leading to a disconnect between fame and skill [18][19]. Group 2: Audience Expectations - The audience's expectations have shifted towards seeking emotional resonance and quick, relatable content, often at the expense of deeper narratives and complex humor [26][30]. - The rise of platforms like Douyin and Xiaohongshu has changed the way comedy is consumed, favoring short, impactful statements over longer, structured performances [22][24]. - This shift has led to a demand for authenticity in storytelling, with audiences applying everyday logic to judge the performances, which can create conflicts with the artistic nature of comedy [27][31]. Group 3: Content Creation Challenges - The commercialization of comedy has led to a homogenization of content, where creators may prioritize market-driven topics over genuine artistic expression, resulting in audience fatigue [28][30]. - The focus on easily digestible content has marginalized more complex and provocative themes, limiting the scope of discussions within the comedy genre [25][29]. - The article highlights the tension between the artistic world of comedy and the everyday world of audience expectations, which can lead to misunderstandings and disputes [10][31]. Group 4: Future Outlook - As the industry matures, there is a growing recognition among performers that online and offline comedy are fundamentally different, leading to a potential decline in participation in online formats [37][38]. - The article suggests that for stand-up comedy to thrive, it must navigate both online and offline spaces effectively, adapting to the unique demands of each environment [39].

Core Viewpoint - iQIYI has returned to a loss position, with a significant decline in revenue and a net loss reported for Q2 2025 compared to the same period last year [2][4]. Financial Performance - iQIYI's revenue for Q2 2025 decreased by 11% year-on-year to RMB 6.63 billion, with a net loss of RMB 133.7 million compared to a net profit of RMB 68.7 million in the same quarter last year [2][4]. - Membership revenue fell by 9% year-on-year to RMB 4.09 billion, attributed to limited top-tier content [7]. - Advertising revenue dropped by 13% year-on-year to RMB 1.27 billion, influenced by macroeconomic pressures and reduced budgets from major advertisers [10][11]. Market Context - The long video platform industry is facing a crisis due to competition from short videos and a sluggish advertising market [4][6]. - The short video user base in China reached 1.04 billion by the end of 2024, with a usage rate of 93.8%, indicating a shift in viewer attention [8]. Content and Audience Engagement - Despite revenue declines, iQIYI maintained a leading market share in total viewership among long video platforms during Q2, with several of its dramas achieving high popularity [7]. - iQIYI's variety shows performed well, occupying four out of the top five spots in summer viewership rankings [7]. Policy and Industry Support - Recent favorable policies from the National Radio and Television Administration, known as "Broadcasting 21 Measures," aim to enhance content supply and flexibility in the industry [14][15]. - These measures are expected to improve the production and distribution cycle of content, potentially benefiting iQIYI's operations [16][17]. New Growth Opportunities - iQIYI is exploring new revenue streams through IP-based consumer products and offline experiences, with significant sales from collectible cards and immersive theaters [19][20]. - The company reported a 35% year-on-year increase in international membership revenue, with strong growth in markets like Brazil and Mexico [23]. Cost Management - iQIYI has reduced its cost of revenue by 7% year-on-year to RMB 5.29 billion, with content costs down by 8% [24]. - The company maintains a manageable debt level, with sufficient cash reserves to support operations [25][26][28].

Core Viewpoint - iQIYI has returned to a loss position, with Q2 2025 revenue declining by 11% year-on-year to 6.63 billion yuan and a net loss of 133.7 million yuan compared to a net profit of 68.7 million yuan in the same period last year [1] Group 1: Financial Performance - iQIYI's membership revenue decreased by 9.0% year-on-year to 4.09 billion yuan, attributed to limited head content [5] - The company's advertising revenue fell by 13% year-on-year to 1.27 billion yuan, influenced by macroeconomic pressures and reduced budgets from major advertisers [8][9] - Overall, iQIYI's total revenue cost was 5.29 billion yuan, down 7% year-on-year, with content costs decreasing by 8% to 3.78 billion yuan [16] Group 2: Industry Challenges - The long video platform industry is facing a crisis due to competition from short videos and a sluggish advertising market [2][3] - Tencent's video subscription numbers dropped by 3 million to 114 million, indicating a broader trend in the industry [2] - The short video user base in China reached 1.04 billion, with a usage rate of 93.8%, highlighting the shift in viewer preferences [6] Group 3: Content and Market Strategy - iQIYI maintains a leading market share in total viewership among long video platforms, with several of its dramas achieving high popularity [5] - The company is exploring new market growth by leveraging its IP reserves for consumer products and offline experiences, achieving over 100 million yuan in GMV from collectible cards [13] - iQIYI's micro-drama library has reached 15,000 titles, with notable successes in recent releases [14] Group 4: Policy and Future Outlook - Recent favorable policies from the National Radio and Television Administration, known as "Broadcasting 21 Articles," are expected to enhance content production efficiency and attract more talent and investment [10][11][12] - iQIYI's international version saw a record high in daily membership numbers, with significant growth in markets like Brazil, Mexico, and Indonesia [15]