Core Insights - The 22nd ChinaJoy, themed "Gathering What You Love," attracted 743 exhibitors, showcasing the integration of technology in reshaping entertainment experiences [1][3] Industry Recovery and Atmosphere - The high attendance at ChinaJoy is linked to the recovery of the gaming industry, with the domestic gaming market generating actual sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08% [3][6] - The number of gaming users reached approximately 679 million, marking a 0.72% increase, both figures setting historical highs [3][6] - Esports and mini-program games are significant contributors to this growth, with esports revenue at 80.645 billion yuan, accounting for nearly half of the total gaming market revenue [3][6] - Mini-program games generated 23.276 billion yuan in revenue, with a remarkable year-on-year growth rate of 40.20%, becoming a key growth driver [3][6] Highlights from Exhibitors - Major domestic companies like Tencent, NetEase, and Perfect World showcased multiple esports products, while international firms like Blizzard and Ubisoft presented their esports IPs [3][6] - Century Huatong featured its popular mini-program game "Endless Winter," which has over 54 million monthly active users, in a unique exhibition area [4][6] Single-Player Game Popularity - The actual sales revenue for domestic console games reached 1.034 billion yuan, reflecting a year-on-year increase of 29.78%, driven by titles like "Black Myth: Wukong" [6][10] - The presence of single-player games has notably increased at this year's ChinaJoy, with several high-profile titles receiving dedicated exhibition spaces [10][11] AI Integration in Gaming - ChinaJoy 2025 highlighted the deep integration of AI in gaming, with companies like NetEase showcasing AI interactive experiences and dynamic narrative generation [12][13] - AI NPCs are designed to better understand player intentions and provide real-time responses, enhancing immersion and user experience [13][14] - The event also featured a "Smart Entertainment Robot" area, indicating a growing interest in the intersection of gaming and robotics [14][16]

Core Insights - The 22nd China International Digital Interactive Entertainment Expo (2025 ChinaJoy) commenced on August 1 in Shanghai, attracting 743 exhibitors from over 30 countries and regions, including the US, Canada, UK, Germany, Japan, and South Korea [1][2] - The event showcased numerous AI-powered new products, enhancing digital entertainment experiences, such as the open-world game "The Legend of the Condor Heroes" and gamified AI medical software for treating amblyopia in children [1] - A new theme exhibition area featuring intelligent entertainment robots was introduced, highlighting the innovative integration of robotics technology with the digital entertainment industry [1][2] Industry Trends - The use of AI tools and platforms in content generation is expected to reduce overall content output costs while providing players with enhanced interactive experiences [1] - The emergence of humanoid robots capable of autonomous operation in sports settings indicates a growing interest in AI-driven robotics within the entertainment sector [2] - The event serves as a platform for creators interested in further developing embodied intelligent products, suggesting a collaborative future in the robotics and digital entertainment fields [2]

Core Insights - The 22nd China International Digital Interactive Entertainment Exhibition (2025 ChinaJoy) opened in Shanghai, showcasing the latest products from both domestic and international exhibitors [1][2][3] Industry Overview - ChinaJoy is recognized as one of the most influential digital entertainment exhibitions globally, attracting 743 companies from over 30 countries and regions, including the USA, Canada, UK, Germany, Japan, and South Korea [2] Technological Innovations - The exhibition featured numerous AI-powered new works that enhance digital entertainment experiences, such as CreateAI's open-world game "Jin Yong Qun Xia Zhuan," which utilizes the UE5 Unreal Engine to recreate classic characters and scenes [2] - The game-based AI medical software "Happy Vision Planet" by Boke Medical presents amblyopia treatment methods in a gamified format, designed for rehabilitation training of children under 12 years old [2] AI and User Experience - CreateAI's AI Application Director highlighted that AI tools and platforms can generate interactions between text, video, and game characters, reducing overall content output costs while providing players with enhanced immersive experiences [2] - The exhibition also introduced a theme area for intelligent entertainment robots, including AI companion robots for children and humanoid robots dressed as Coser characters, showcasing the innovative integration of robotics technology with the digital entertainment industry [2]