Core Insights - CreateAI has officially launched its motion capture base in Beijing, which is the largest in Asia and features 130 advanced devices, marking a significant development in the motion capture industry in China [1][2] - The transition from autonomous driving to content creation reflects a strategic pivot for CreateAI, which aims to leverage its technological expertise in AI for the film and gaming sectors [4][5] - The motion capture base addresses the resource shortage in Northern China, enhancing the capabilities for high-quality motion capture in various applications, including film, gaming, and digital heritage [2][3] Company Overview - CreateAI, previously known as TuSimple, rebranded in December 2024 to focus on generative AI technologies, particularly in animation and gaming content [4][5] - The company has retained most of its core team during the transition, with a new focus on building a robust ecosystem for two-dimensional content [5] - CreateAI's product, Animon.ai, has gained popularity in Japan, showcasing the potential of AI in lowering the barriers for animation creation [5] Industry Context - The motion capture technology has become a standard in commercial gaming and is increasingly utilized in the cultural and entertainment industries [2] - The new base supports advanced features such as sub-millimeter capture accuracy and simultaneous multi-person tracking, which significantly reduces production cycles [2] - AI's role in film and game production is evolving from a supportive tool to a core component, enhancing efficiency and creativity in the industry [6]

中新网北京8月7日电今天，位于北京市怀柔区杨宋镇的CreateAI动作捕捉基地(以下简称"基地")正式投 用，标志着中国影都影视行业数智化发展迈出重要一步。作为目前亚洲最大动捕中心，基地拥有 2000m²专业场地，130台顶尖设备，在国内动作捕捉领域具备全流程技术领先优势。 动作捕捉技术是一种借助先进设备，精准记录演员动作并将其转化为数字模型动画的技术，在影视、游 戏等领域应用广泛。 在基地可以看到，130台2620万像素的红外相机组成矩阵，犹如科幻电影中的未来装置，以"亚毫米"级 精度捕捉着演员的每一个细微动作。"我们的系统支持10人以上同时捕捉，包括手指关节和面部微表 情，这样能大幅缩短作品的制作周期。"动捕技术总监王祎边展示着高精度手指捕捉手套边说。 "除此之外，基地还配备多套先进系统。实时预演系统能实现从动捕数据到电影预演的全流程同步，拍 摄棚内的动作数据通过万兆网络传输至预演工作台，导演可以实时察看虚拟角色在数字场景中的动态表 现，可以称得上'所见即所得'。"王祎介绍。 除了庞大的硬件规模和尖端的技术配置，基地还提供全链条服务，内设化妆间、道具库房等形成一站式 制作空间，打造覆盖影视、3A游戏、虚拟 ...

Core Insights - The 22nd China International Digital Interactive Entertainment Expo (2025 ChinaJoy) commenced on August 1 in Shanghai, attracting 743 exhibitors from over 30 countries and regions, including the US, Canada, UK, Germany, Japan, and South Korea [1][2] - The event showcased numerous AI-powered new products, enhancing digital entertainment experiences, such as the open-world game "The Legend of the Condor Heroes" and gamified AI medical software for treating amblyopia in children [1] - A new theme exhibition area featuring intelligent entertainment robots was introduced, highlighting the innovative integration of robotics technology with the digital entertainment industry [1][2] Industry Trends - The use of AI tools and platforms in content generation is expected to reduce overall content output costs while providing players with enhanced interactive experiences [1] - The emergence of humanoid robots capable of autonomous operation in sports settings indicates a growing interest in AI-driven robotics within the entertainment sector [2] - The event serves as a platform for creators interested in further developing embodied intelligent products, suggesting a collaborative future in the robotics and digital entertainment fields [2]

Core Insights - The 22nd China International Digital Interactive Entertainment Exhibition (2025 ChinaJoy) opened in Shanghai, showcasing the latest products from both domestic and international exhibitors [1][2][3] Industry Overview - ChinaJoy is recognized as one of the most influential digital entertainment exhibitions globally, attracting 743 companies from over 30 countries and regions, including the USA, Canada, UK, Germany, Japan, and South Korea [2] Technological Innovations - The exhibition featured numerous AI-powered new works that enhance digital entertainment experiences, such as CreateAI's open-world game "Jin Yong Qun Xia Zhuan," which utilizes the UE5 Unreal Engine to recreate classic characters and scenes [2] - The game-based AI medical software "Happy Vision Planet" by Boke Medical presents amblyopia treatment methods in a gamified format, designed for rehabilitation training of children under 12 years old [2] AI and User Experience - CreateAI's AI Application Director highlighted that AI tools and platforms can generate interactions between text, video, and game characters, reducing overall content output costs while providing players with enhanced immersive experiences [2] - The exhibition also introduced a theme area for intelligent entertainment robots, including AI companion robots for children and humanoid robots dressed as Coser characters, showcasing the innovative integration of robotics technology with the digital entertainment industry [2]

Core Viewpoint - The 2025 ChinaJoy will be held from August 1 to August 4 in Shanghai, showcasing a significant number of exhibitors and events focused on digital interactive entertainment and gaming industry advancements [1][10]. Exhibition Aspects: Major Works and Technological Innovations - The theme for this year's ChinaJoy is "Gathering What You Love," with 743 companies registered to participate, including 237 foreign enterprises from 37 countries, representing 31.8% of total exhibitors [10][11]. - The BTOC Interactive Entertainment Hall will feature over 283 companies, while the BTOB Business Negotiation Hall will host more than 460 companies, with foreign enterprises making up 45.2% of the latter [11]. - Notable exhibitors include Tencent, NetEase, and Perfect World, showcasing popular games and new releases, with many offering on-site play experiences [13][15][16]. Conference Aspects: Industry Leaders and Global Collaboration - The event will host several key conferences, including the China International Digital Entertainment Industry Conference (CDEC) and the China Game Developers Conference (CGDC), featuring hundreds of industry leaders and experts [19][20]. - CDEC will focus on new directions for industry development, with over 100 industry leaders expected to participate [19]. Event Activities: Engaging Competitions and Performances - The Cosplay Super League will cover 12 regions with nearly 30,000 participants, while the National Dance Group Ceremony will feature over 300 competitors [21]. Highlights of the Exhibition - The event will emphasize AI technology innovation and new consumer experiences, including a "Creator Zone" aimed at engaging younger audiences [22][23]. - The international presence is expected to increase, with foreign exhibitors making up 46.5% of the BTOB Business Negotiation Hall, marking a historical high [25]. Safety Measures: Ensuring a Secure Environment - A comprehensive safety management system will be implemented, including content review processes and on-site management protocols to ensure a safe and orderly event [31][33]. Ticketing Information: Early Bird Pricing - Early bird tickets for ChinaJoy will be available through various platforms starting July 2, with different phases for ticket sales [35].

Core Viewpoint - The phenomenon of high-budget projects related to Jin Yong's centenary celebration failing continues, highlighting issues such as insufficient team experience and delayed development progress, which have severely undermined market confidence in these projects [1][2][3]. Group 1: Project Failures - The project "Jin Yong Martial Arts World 3A" by TuSen Future has officially announced the dissolution of its Guangzhou branch, despite the Beijing and Shanghai teams continuing development [1]. - The film "The Legend of the Condor Heroes: The Hero of the Great" invested 600 million yuan, achieved pre-sale success but faced significant losses due to poor reviews [1]. - The TV series "Jin Yong Martial Arts World," which cost 870 million yuan, was abruptly pulled after airing only 30 episodes [1]. - The open-world MMO "The Condor Heroes," which claimed a budget of 1 billion yuan, underperformed in the market and is undergoing a remake [1]. Group 2: Audience Engagement Issues - The main reason for the failures of these projects is attributed to internal product issues, alongside a lack of appeal of the Jin Yong IP to younger audiences [2][5]. - Recent adaptations have attempted to modernize the Jin Yong IP to attract younger audiences but have largely failed to resonate with the target demographic [5][6]. - Data shows that the audience attracted to these adaptations is primarily older, with younger viewers showing less interest in Jin Yong's works [6][7]. Group 3: Marketing and Creative Challenges - The approach to appealing to younger audiences is flawed, as many product teams do not accurately understand the mindset of potential young fans of Jin Yong [11][12]. - Many new products are designed with a focus on modern aesthetics and trends, neglecting the deeper cultural significance and emotional connection older fans have with Jin Yong's works [12][13]. - The perception of Jin Yong's value among younger audiences is often tied to a desire for unique cultural consumption rather than mainstream appeal [13][14]. Group 4: Industry Insights - The difficulty in adapting Jin Yong's works stems from the established character templates influenced by previous adaptations, limiting creative freedom [22][23]. - The market for high-quality martial arts games has shifted, with innovation and quality becoming more important than reliance on classic IPs like Jin Yong [34][35]. - The challenges faced by Jin Yong adaptations are compounded by the audience's familiarity with the original stories, making it difficult to generate excitement for new interpretations [34][36]. Group 5: Future Outlook - Despite the current challenges, there is still hope for the future of Jin Yong IP adaptations, as high-budget projects may pave the way for more attempts if they demonstrate profitability [39][40]. - The next significant opportunity for Jin Yong's IP may arise around the 10th anniversary of his passing, suggesting a potential window for renewed interest and engagement [40].