Core Insights - The fourth Shanghai International Online Literature Week successfully gathered writers, scholars, and industry representatives from 14 countries, highlighting the evolution of cultural export from content-only to a dual-track model integrating online digital ecosystems with offline physical experiences [1] - Online Chinese web literature is establishing a global cultural consumption network through collaborations with various media forms such as film, gaming, and tourism [1] Market Trends - The global web literature landscape is expected to undergo significant changes by 2025, transitioning into a multi-polar growth model, with web literature emerging as a major source of global IP [2] - The Chinese web literature market is projected to reach a revenue of 49.55 billion yuan in 2024, marking a year-on-year growth of 29.37%, while the overseas market is expected to generate 4.815 billion yuan, growing by 10.68% [2] - By the end of 2024, the cumulative number of Chinese web literature works is anticipated to reach approximately 42.1 million, with a robust foundation for creation [2] User Engagement - Latin America has emerged as a significant player in the global web literature market, with Brazil leading in monthly active user growth at 779%, while the U.S. market also saw a 91% increase in user scale [5] - The diversity in the market presents opportunities for precise global positioning of Chinese web literature, with popular titles varying by region [5] AI and Technology Integration - AI is playing a crucial role in the globalization of Chinese stories, with over 10,000 new AI-translated works added in 2025, representing a 281% increase in total historical scale [7] - The total number of translated web literature works is expected to exceed 13,600 by 2025, with significant growth in various languages, including a 349% increase in Indonesian and a 336% increase in Spanish [7] IP and Cultural Integration - The integration of IP with tourism is becoming a prominent trend, with successful collaborations such as "The King's Avatar" and "Dao of the Weird Immortal" creating immersive experiences in international markets [10][12] - The "King's Avatar" initiative attracted over 10,000 tourists to Switzerland, showcasing the potential of IP-driven tourism to engage new audiences [12][13] - Successful IP and tourism integration requires deep cultural resonance, emphasizing emotional connections, local co-creation, and the use of technology for immersive experiences [13][14] Content and Media Expansion - The report highlights the emergence of benchmark works adapted from web literature, with over 1,300 published works and 2,100 comics launched overseas by the company [9] - Notable adaptations include "Doupo Cangqiong" series, which achieved 1.18 billion views on YouTube, and "The King's Avatar," which received high ratings on platforms like IMDb [9]

Core Insights - By 2025, China's online literature will have approximately 200 million active users globally, expanding its reach to over 200 countries and regions, marking a new chapter in cultural dissemination that began with text [1] Group 1: AI Empowerment in Online Literature - AI technology is playing an increasingly significant role in the international expansion of Chinese online literature, surpassing the limitations of manual translation in terms of efficiency and scale [3] - Reports indicate that AI translation now accounts for over 50% of translated works on most platforms, with the total number of translated Chinese online literature works exceeding 13,600, representing a 3.5-fold increase compared to 2024 [3] - Content distribution technologies utilizing semantic recognition and user preference modeling are enhancing personalized recommendations, allowing works to better reach target readers [3] Group 2: Growth of Localized Creation Ecosystem - Chinese online literature platforms are operating websites in local languages overseas, creating a full chain of content monetization, author contracts, and reader interaction, attracting numerous overseas creators [4] - As of October 31, 2025, WebNovel (Qidian International) has nearly 400 million cumulative global users, nurturing around 530,000 writers and over 820,000 original works, with a 20% year-on-year increase in total works [4] Group 3: Multi-Modal Content Development - The integration of AI technology and the flourishing of overseas creation are accelerating the transformation of Chinese online literature IP into multi-modal content, with significant developments across novels, comics, animations, films, games, and derivatives [6] - Notable achievements include the animation series "Dou Po Cang Qiong" reaching 1.18 billion views on YouTube and "Guai Mi Zhi Zhu" achieving an IMDb score of 9.3, becoming the first Chinese animation to surpass 10,000 ratings [6] Group 4: Cultural Exchange and Recognition - Recent recognition includes the British Library's inclusion of 12 Chinese online literature works, marking the third time since 2022 that the library has recognized Chinese online literature [7] - The narrative of Chinese online literature's international journey reflects a collaborative imagination migration and fusion, driven by technological and narrative forces, showcasing a transformation in cultural production and consumption models in the internet era [7]