Core Insights - "Pain Gold" is gaining popularity among young consumers as a perceived "most valuable asset" due to its association with anime elements and emotional connections [1][3] - The market for IP gold products has seen a significant increase, with a year-on-year transaction growth of 294% in the past year [3] Group 1: Market Trends - The browsing volume for "Pain Gold" topics on social media has surpassed 2.25 million [3] - Several gold products linked to popular anime IPs have been sold at prices nearly three times the daily gold price, indicating high demand [1][3] - Major jewelry brands are leveraging anime collaborations to drive growth, with products like the 80,000 yuan "Mobile Suit Gundam" gold series selling out quickly [3] Group 2: Consumer Behavior - Consumers are increasingly attracted to gold jewelry with trendy IP designs, often combining new pieces with existing ones for a cost-effective approach [11] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for "Pain Gold" products [11] - While initial demand is high, some previously popular items have returned to original prices after the hype subsided, suggesting caution in the secondary market [11]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices of certain gold products being driven up to nearly double the daily gold price since 2025, indicating a supply-demand imbalance [1] - The first stock of the "Guzi economy," Pop Mart, reported impressive half-year results with revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8%, leading to a market capitalization exceeding 400 billion HKD [3] - The price of "gold banknotes" has doubled, with a specific product originally priced at 899 yuan now being sold for nearly 1600 yuan on second-hand platforms, reflecting a significant appreciation in value [4] Group 2 - Major gold brands are collaborating with popular IPs to launch limited edition products, which are quickly sold out, indicating a shift in consumer preferences towards unique and collectible items [6] - The emergence of IP-linked gold products is revitalizing the traditional gold jewelry market, which has been facing growth challenges, by attracting new consumer demographics [6][7] - The Z generation, comprising 260 million individuals (19% of the total population), is reshaping market dynamics with a focus on emotional and experiential value in their consumption choices [8] Group 3 - The rise of new consumption trends among the Z generation is reflected in the significant market performance of companies like Pop Mart and Lao Feng Xiang, with stock prices soaring and market capitalizations reaching new heights [9] - The shift in consumer behavior from basic survival needs to emotional value is transforming industry standards, as young consumers prioritize self-expression and community recognition [8][9]