转自：新华财经 下一步，中国黄金集团将继续发挥企业优势，以文化赋能为抓手，深化与贞丰县的协同发展，助力乡村全面振兴，书写与贞丰县共成长、共繁荣的新时代答 卷。 【黄金时间】是由新华财经与中国黄金报社共同打造的一档聚焦黄金珠宝市场的专题栏目，内容全面覆盖黄金珠宝行业的政策动态、投资资讯、风险分析 等，提供权威、专业、全面的黄金珠宝领域金融信息服务。新华财经是新华社承建的国家金融信息平台。 编辑：吴郑思 依托花江峡谷大桥通车的契机，中国黄金集团创新性探索"黄金+桥旅文化"融合模式，在大桥中段玻璃栈道旁设立文化展示区，展出由高纯金（Au99.999） 铸造的"黄金九龙壁"，并推出以大桥为设计灵感的系列黄金文创产品，包括金钞、金条、吊坠、耳环和戒指等。 在大桥的云渡服务区，"中国黄金"与"中国金县"展示牌形成呼应，推出限量版"情比金坚"系列产品，包括黄金原矿石珍藏标本和爱情信笺套装。大桥开通期 间，大桥黄金专柜实行限时优惠，县域内中国黄金门店同步开展促销活动。在花江峡谷大桥婚姻登记巡回点登记结婚的新人，可获赠黄金原矿石珍藏标本和 爱情信笺，畅享"超级工程+超级浪漫"的温馨鹊桥意境。 作为贞丰县的定点帮扶单位，中国黄金 ...

Group 1: Gold Price Trends - The international gold price has risen significantly, leading to an increase in domestic gold jewelry prices, with some brands reaching 1100 yuan per gram as of September 23 [1] - The current high gold prices coincide with the traditional consumption peak season, prompting changes in consumer behavior in the gold market [1] Group 2: Consumer Behavior in Xiamen - In Xiamen, there is a notable trend of consumers opting for larger wedding gold ornaments, with heavier pieces (35-50 grams) currently in high demand and often sold out [5][7] - Many consumers are bringing old gold to exchange for new pieces, taking advantage of promotions that waive additional costs except for labor fees [7] Group 3: Product Offerings and Market Dynamics - Various gold brands are launching co-branded products to capture market share, although these items often come with a premium price and are typically smaller in weight [9] - Products priced between 1000 to 3000 yuan are particularly popular, along with 1-gram gold notes and bars that appeal to younger consumers as gifts [11] Group 4: Factors Influencing Gold Prices - The recent rise in gold prices is attributed to the Federal Reserve's easing monetary policy, with market expectations for two more rate cuts this year [12] - The dollar has weakened significantly, with the dollar index dropping over 10% this year, which has positively impacted gold prices, which have increased by over 40% [12][14] Group 5: Future Market Outlook - Experts predict that the dollar may continue to weaken, as the economic advantages of the U.S. compared to emerging markets are diminishing [14] - There is a growing trend among global investors to diversify away from U.S. assets, which may further support gold prices as central banks increase their gold reserves [16]

Core Viewpoint - The "pain culture," which expresses deep affection for characters, is evolving independently in China, leading to the emergence of local "pain" products such as "pain gold" and "pain notebooks" driven by a strong consumer base of young people [2][6]. Group 1: Pain Gold Products - The popularity of "pain gold" products, such as gold notes priced at 520 yuan and small gold ornaments around 1300 yuan, is attributed to the collaboration with popular anime like "Tian Guan Ci Fu" [4]. - Despite the higher cost compared to pure gold products, the desire to keep beloved characters close and the potential for value appreciation are driving sales of "pain gold" [6]. Group 2: Pain Notebooks - The "pain notebook" (pain ben) is designed with a cover that is easy to write on and resistant to ink bleed, priced at 9.9 yuan, allowing users to customize it with stickers [8]. - The target demographic for these products includes middle and high school students, reflecting the ongoing character craze among the youth [8]. Group 3: Market Trends and Events - The "pain culture" has roots in Japan's otaku culture, with phenomena like "pain cars" and "pain bags" gaining traction in China, exemplified by the gathering of approximately 800 pain cars at the "Bilibili World" event in July [6]. - In the context of economic slowdown, consumers are becoming more frugal, yet they are willing to spend on character-related products, indicating a unique consumer behavior trend [8].

Group 1 - The price of gold jewelry has surged significantly, with current prices reaching 1062 yuan per gram, compared to less than 600 yuan per gram at the beginning of last year, indicating a strong upward trend in gold prices [1][5] - The increase in gold prices is attributed to three main factors: expectations of interest rate cuts by the Federal Reserve, geopolitical instability, and coordinated actions by central banks globally [5][12] Group 2 - The expectation of an 85% probability for the Federal Reserve to cut interest rates in September has led to a global influx of capital into the gold market, reducing the opportunity cost of holding gold [8][6] - Geopolitical tensions, including conflicts in the Middle East and ongoing issues in Ukraine, have driven investors towards gold as a safe-haven asset, resulting in a peak in global geopolitical risk indices [9][12] - Central banks worldwide have purchased over 1500 tons of gold this year, with China's reserves increasing to 2290 tons, contributing to the rising gold prices due to changes in supply and demand dynamics [12][18] Group 3 - The appreciation of the Chinese yuan against the US dollar complicates the relationship between gold prices and purchasing power, as the People's Bank of China may sell dollars to buy gold, further driving up gold prices [13][15] - The rising gold prices have led to a shift in consumer behavior, with a 30% increase in sales of lightweight gold jewelry (5 grams or less) and a 26% decrease in traditional heavier gold items, indicating a trend towards smaller, more fashionable gold pieces among younger consumers [18][21]

Core Viewpoint - The rising popularity of "pain gold" jewelry, which features designs based on anime characters, is driven by young consumers' willingness to pay for emotional value, despite concerns about its long-term value retention [1][10]. Group 1: Market Trends - "Pain gold" products are gaining traction in gold stores, with traditional items like bracelets being replaced by anime-themed gold jewelry [2][6]. - Major brands such as Chow Tai Fook, Lao Miao, and others are increasingly featuring these collaborations, with a significant portion of their displays dedicated to these products [2][6]. - The pricing strategy for "pain gold" items is notably different, often sold at fixed prices rather than by weight, with some items priced as high as 2,600 yuan per gram [7][9]. Group 2: Consumer Behavior - Young consumers are emotionally invested in these products, often purchasing them as a form of self-expression related to their favorite characters [2][3]. - Sales staff actively engage with customers by referencing popular culture and creating a sense of community, which enhances the purchasing experience [3][6]. - The emotional appeal is emphasized by marketing strategies that highlight the uniqueness and perceived value of these items [10][14]. Group 3: Pricing and Valuation - The pricing of "pain gold" items often exceeds traditional gold prices significantly, with some products showing a premium of over 100% compared to the market gold price [7][9]. - The high prices are justified by the complexity of the designs and the costs associated with licensing the intellectual property [9][10]. - Despite claims of value retention, the actual resale value of these items tends to be much lower, with significant depreciation observed in the secondary market [11][14]. Group 4: Marketing and Consumer Rights - There are concerns regarding the transparency of marketing practices, with accusations of misleading claims about the investment value of "pain gold" products [14][15]. - Experts suggest that consumers should be made aware of the actual weight and resale conditions of these products to avoid misconceptions [15]. - The marketing of "pain gold" may not adequately inform consumers about the potential for significant value loss upon resale [14][15].

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the market gold price [1][13][19] - "Pain Gold" represents a fusion of gold products with anime culture, appealing to fans who view these items as both collectibles and investments [7][8][9] Industry Trends - The "Pain Gold" phenomenon is becoming a new growth point for gold brands, as traditional gold jewelry sales decline [13][18] - In 2024, China's gold consumption is projected to be 985.31 tons, a 9.58% decrease year-on-year, indicating a shift in consumer behavior towards gold as a store of value rather than decorative items [17][18] Pricing Dynamics - The prices of "Pain Gold" products often exceed the market gold price by 2 to 3 times, with some items selling for 2.5 to 3.5 times the regular gold price [19][20] - For example, a gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a significant markup [11][19] Consumer Behavior - Young consumers are willing to pay a premium for "Pain Gold" due to emotional connections with the associated IPs, viewing these products as both collectibles and investments [17][20] - The emotional and social currency aspects of "Pain Gold" are driving demand, as fans seek tangible representations of their favorite characters [8][17] Market Challenges - The high premiums associated with "Pain Gold" may undermine its perceived value as a stable investment, leading to potential long-term brand image issues for companies [20] - The emergence of small studios offering custom "Pain Gold" products at lower prices poses a competitive threat to established gold brands [19][20]

Core Insights - The article highlights the trend of "pain gold," a new category of gold jewelry that combines IP culture with gold, appealing to younger consumers aged 18 to 34, who prioritize emotional value and design over traditional investment aspects [1][2][8] Group 1: Market Trends - The "pain gold" market includes various products such as pendants, fortune beads, bracelets, and gold notes, with IP collaboration becoming a key strategy for jewelry brands targeting younger demographics [2][4] - Major brands like Chow Tai Fook and Lao Feng Xiang have successfully launched IP collaboration products, with Chow Tai Fook's partnership with the game "Black Myth: Wukong" selling over 100,000 pieces in six months [2][5] - The younger generation, particularly Gen Z, is more focused on the design and social expression of gold products rather than their value retention [2][8] Group 2: Consumer Behavior - Consumers are increasingly engaging in custom "pain gold" products, often collaborating with artists to create personalized items that hold both sentimental and financial value [4][7] - A notable example includes a consumer who customized a gold note featuring a beloved game character, highlighting the dual purpose of collection and liquidity [4] Group 3: Industry Challenges - The rise of "pain gold" has raised concerns regarding pricing disparities, with many products priced significantly higher than traditional gold jewelry due to design premiums and copyright costs [5][6] - There are significant copyright compliance issues, as many products are sold without proper licensing, leading to potential legal risks for brands [5][6] - The lack of industry standards for quality and labeling of "pain gold" products poses challenges for consumer protection and market regulation [6][7] Group 4: Future Outlook - Experts suggest that the emergence of "pain gold" signifies a deeper transformation in the gold value chain, shifting from a storage tool to a cultural medium [7][8] - The sustainability of "pain gold" relies on establishing emotional connections and continuous repurchase models, emphasizing the importance of community engagement and content updates [7][8] - Future opportunities may arise from integrating more cultural content forms, such as virtual idols and AI characters, into the gold industry, potentially leading to a new commercial norm [8]

Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] Group 1: Market Trends - The topic of "Pain Gold" has surpassed 2.25 million views on social media platforms, with IP gold product transactions increasing by 294% year-on-year [3] - A specific gold product weighing 1g, originally priced at 899 yuan, is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [5] - The trend of "Pain Gold" is becoming a growth point for several jewelry brands amidst an overall weak gold consumption market [3][12] Group 2: Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also for emotional attachment to the associated IPs, with many expressing a desire for unique and personalized items [6][10] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where products serve both as investment and emotional value [18][22] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for these gold products [22] Group 3: Product Pricing and Valuation - Certain gold products, such as a collaboration with "Mobile Suit Gundam," have been priced as high as 80,000 yuan and sold out quickly, indicating strong demand [8] - A gold jewelry set weighing approximately 11 grams is being resold for 16,600 yuan, translating to a price of 1,509 yuan per gram [6] - The valuation of "Pain Gold" products can significantly exceed their original prices, with some collectors reporting gains of over 120,000 yuan [8]

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices for certain products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1][2] - The term "Pain Gold" originates from Japanese otaku culture, where items are adorned with anime elements to express personal preferences, and it is now viewed by some young people as a "most valuable item" [1][2] Industry Trends - The browsing volume for "Pain Gold" topics on social media platforms has exceeded 2.25 million, and sales of IP gold products have increased by 294% year-on-year [2] - In a weak overall gold consumption environment, these anime-themed gold products are becoming a growth point for several jewelry brands [2][10] - A specific gold banknote product originally priced at 899 yuan per gram is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [3][5] Consumer Behavior - Young consumers are purchasing "Pain Gold" not only for its investment value but also due to their affection for the associated IPs and characters, with some products being perceived as more exquisite and valuable [5][12] - The trend of "golden items" is particularly appealing to the post-2000 generation, who appreciate the combination of emotional value and investment potential [8][16] - The rise of "Pain Gold" reflects a shift in young consumers' mindset towards "consumption-based savings," where items serve both as investments and emotional connections [16][19] Market Dynamics - The collaboration between jewelry brands and anime IPs has led to the introduction of various gold products, which are well-received by young consumers due to their affordability and customization options [10][12] - High-priced items, such as a pure gold series collection priced at 80,000 yuan, have sold out quickly, indicating strong demand for limited edition products [7] - The emotional connection and social currency associated with "Pain Gold" encourage young consumers to pay a premium, although caution is advised as some products may return to original prices after initial hype [19]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the current gold price [1][5] - Several gold products linked to popular anime and gaming IPs are being sold at prices 2-3 times higher than their original value, indicating a strong demand and supply shortage [1][3] Industry Trends - The "pain gold" concept combines gold with anime elements, appealing to young consumers as a form of emotional expression and investment [3][6] - In August, a gold note originally priced at 899 yuan was resold for nearly 1600 yuan on second-hand platforms, showing a price increase of almost 78% [3] - Collaborations between gold brands and popular IPs, such as "Mobile Suit Gundam" and "Saint Seiya," have resulted in rapid sell-outs, indicating a successful marketing strategy [4][6] Market Dynamics - The overall gold consumption market is experiencing weakness, yet "pain gold" products are emerging as growth points for several gold brands [3][6] - The emotional connection and social currency associated with these products encourage young consumers to pay a premium, despite the risk of price corrections in the secondary market [6]