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从“谷子”到“痛金” IP赋能黄金产业年轻化发展
Xin Lang Cai Jing· 2025-08-22 03:33
Core Insights - The article highlights the trend of "pain gold," a new category of gold jewelry that combines IP culture with gold, appealing to younger consumers aged 18 to 34, who prioritize emotional value and design over traditional investment aspects [1][2][8] Group 1: Market Trends - The "pain gold" market includes various products such as pendants, fortune beads, bracelets, and gold notes, with IP collaboration becoming a key strategy for jewelry brands targeting younger demographics [2][4] - Major brands like Chow Tai Fook and Lao Feng Xiang have successfully launched IP collaboration products, with Chow Tai Fook's partnership with the game "Black Myth: Wukong" selling over 100,000 pieces in six months [2][5] - The younger generation, particularly Gen Z, is more focused on the design and social expression of gold products rather than their value retention [2][8] Group 2: Consumer Behavior - Consumers are increasingly engaging in custom "pain gold" products, often collaborating with artists to create personalized items that hold both sentimental and financial value [4][7] - A notable example includes a consumer who customized a gold note featuring a beloved game character, highlighting the dual purpose of collection and liquidity [4] Group 3: Industry Challenges - The rise of "pain gold" has raised concerns regarding pricing disparities, with many products priced significantly higher than traditional gold jewelry due to design premiums and copyright costs [5][6] - There are significant copyright compliance issues, as many products are sold without proper licensing, leading to potential legal risks for brands [5][6] - The lack of industry standards for quality and labeling of "pain gold" products poses challenges for consumer protection and market regulation [6][7] Group 4: Future Outlook - Experts suggest that the emergence of "pain gold" signifies a deeper transformation in the gold value chain, shifting from a storage tool to a cultural medium [7][8] - The sustainability of "pain gold" relies on establishing emotional connections and continuous repurchase models, emphasizing the importance of community engagement and content updates [7][8] - Future opportunities may arise from integrating more cultural content forms, such as virtual idols and AI characters, into the gold industry, potentially leading to a new commercial norm [8]
1克可高达2800元 一开售就被疯抢 多地卖断货!有人升值收益超12万元
Mei Ri Jing Ji Xin Wen· 2025-08-21 10:48
"痛金"正在年轻消费者间流行,2025年以来,多款黄金"谷子"产品单价被炒至当日金价的近2倍,一时供不应求。 痛金一词中的"痛",源自日本御宅族文化,指在物品上添加动漫元素,以公开表达喜好;如今,痛金正被部分年轻人视为"最保值谷子"。 上述玩家告诉记者,以前只购买过黄金饰品送给长辈,这次为自己购买金钞主要是出于对IP和角色的喜爱,而且金钞比其他谷子更精致,还有保值的附加 属性。 另一款由黄金品牌与二次元IP联名的金饰套装,近日也在二手平台被炒至1.66万元,吸引上万人浏览及点击想要;该卖家告诉记者,全套产品克重约11 克。以此估算,单价也达到1509元/克。 "痛金"大受年轻人追捧 部分克价高达2800元/克 网络社交平台上,"痛金"相关话题浏览量已突破225万。据电商平台珠宝行业数据,过去一年IP黄金类商品成交同比增长294%,今年4月,有电商平台甚 至专门为"IP黄金"设立了独立类目。在黄金消费整体疲软的行业环境下,这类二次元联名黄金,正成为多家金饰品牌的增长点。 在8月上海的某漫展上,一位二次元游戏爱好者携带着身价上万的"金钞痛包"成为众人关注的焦点,在社交平台上,多条相关帖子获得超7万点赞。 据九派新 ...
每克2800元还断货!多款黄金“谷子”产品单价被炒至当日金价的近3倍
Sou Hu Cai Jing· 2025-08-21 07:25
Core Insights - The rise of "pain gold" among young consumers is attributed to its association with anime IPs, leading to a significant increase in demand and prices, with some products reaching up to 2800 yuan per gram, nearly three times the daily gold price [1][5][17] - The market for IP gold products has seen a staggering 294% year-on-year growth in transactions, indicating a shift in consumer preferences towards collectible and emotionally resonant gold items [1][3][17] Group 1: Market Trends - "Pain gold" has become a popular investment choice for the younger generation, with some items being resold at nearly double their original prices, reflecting a strong secondary market [3][5] - The trend of combining gold with anime IPs has revitalized the jewelry market, attracting a new demographic of consumers who value both aesthetic and investment potential [1][8][16] Group 2: Consumer Behavior - Young consumers are increasingly drawn to gold items that offer emotional value and personalization, such as DIY jewelry, which enhances their appeal beyond traditional gold purchases [10][12][14] - The emotional connection to anime characters and themes drives young consumers to pay premium prices for "pain gold," as it serves as both a collectible and a status symbol [17] Group 3: Industry Implications - The success of "pain gold" highlights the need for jewelry brands to innovate and cater to the emotional and aesthetic desires of younger consumers, which could lead to sustained growth in this segment [1][16][17] - As gold transitions from a traditional investment to a fashionable item, brands must adapt their marketing strategies to engage with the younger audience effectively [15][17]
陕西营销公司顺利实现“双过半” 加力决胜下半年
Sou Hu Cai Jing· 2025-07-15 04:23
Group 1 - The company achieved 56.56% of its annual revenue target and 50% of its profit target in the first half of the year, laying a solid foundation for achieving its full-year goals [1] - The precious metals sales business is steadily growing, with the company establishing partnerships with 19 banks and planning to sell "Qin Gold" products at over 400 locations by the end of the year [1] Group 2 - The company has enhanced the added value of its cultural products by collaborating with the Xi'an Beilin Museum to launch the "Six Steeds of Zhao Ling" precious metal cultural products, integrating local cultural heritage with precious metal craftsmanship [3] - The company is the only state-owned enterprise among the three licensed operators of precious metals for the 15th National Games, having received approval for 28 licensed product schemes [3] - The company is actively building a brand digital asset library framework to inject technological momentum into long-term brand operations [3] - Looking ahead to the second half of the year, the company plans to launch new precious metal products that meet market demand and further expand its retail market and customer base [3]
男子8公斤黄金卖了612万赚312万!温州神秘客掀起抛金潮,金店老板揭秘“百万订单”内幕
Sou Hu Cai Jing· 2025-07-02 04:38
Core Insights - The article highlights a significant trend in the gold market, where high-value gold recovery orders have become commonplace, reflecting a shift in consumer behavior towards gold bars over traditional jewelry [1][3]. Group 1: Market Dynamics - The gold market is experiencing a split, with gold jewelry sales declining while gold bars are in high demand. The consumption of gold jewelry is projected to drop by 24.69% in 2024, while gold bar and coin consumption is expected to rise by 24.54% [3][5]. - The price of gold jewelry remains high, causing potential buyers to hesitate, leading to a 30% drop in sales for some retailers [4][5]. - The current market conditions are characterized by a surge in gold prices, driven by factors such as the depreciation of the dollar, geopolitical tensions, and a demand for currency preservation [6][8]. Group 2: Investment Trends - Investors are increasingly viewing gold as a safe haven asset amid a sluggish real estate market and stagnant stock market, leading to a notable influx of capital into the gold market [5][6]. - The demand for smaller gold products, such as gold beans and gold notes, is rising among younger consumers, indicating a shift in investment preferences [3][10]. - The volatility in gold prices has raised concerns about potential risks for ordinary investors, with recent price fluctuations prompting warnings from analysts [8][9]. Group 3: Practical Considerations - Consumers are advised to choose reputable recovery channels and to weigh their gold before transactions to avoid fraud, as common practices like price manipulation are prevalent [11][14]. - The article suggests that ordinary investors should be cautious about leveraging their investments in gold and should consider using idle funds for gold purchases [14].
612万!男子8公斤黄金卖了612万赚312万,揭开当下最疯狂投资
Sou Hu Cai Jing· 2025-07-01 09:23
Core Insights - The gold market in Wenzhou is experiencing a significant increase in gold transactions, with large cashing out stories becoming the norm as gold prices continue to rise [1][4] - The demand for investment-grade gold products like gold bars and coins is surging, while the consumption of gold jewelry is declining sharply [6][7] Group 1: Market Trends - Mr. Wen from Wenzhou sold 8 kg of gold for 6.12 million yuan, yielding a net profit of approximately 3.12 million yuan, indicating a strong investment return [1] - The owner of a gold shop, Xie Zuping, reported a 50% increase in gold recovery business compared to 2022, leading to the expansion of his stores from 1 to 3 [1][4] - Daily inquiries about gold transactions have increased significantly, with high-value transactions becoming commonplace, a trend that was unimaginable two years ago [4] Group 2: Consumer Behavior - The Chinese Gold Association reported a 24.69% year-on-year decline in gold jewelry consumption for 2024, while gold bars and coins saw a 24.54% increase [7] - Traditional demands for gold in weddings are decreasing, with many opting for cash gifts or gold bars instead of jewelry [7][9] - Small denomination gold products, such as gold notes and gold beans, are gaining popularity among younger consumers due to their affordability and investment appeal [9] Group 3: Price Dynamics - The gold market is characterized by high volatility, with recent fluctuations in international gold prices affecting domestic gold prices significantly [11] - On July 1, domestic gold prices increased, with brands like Chow Sang Sang and Lao Feng Xiang raising their prices by 15 yuan and 12 yuan per gram, respectively [11] - The market is witnessing a shift towards high-value transactions, reflecting both wealth accumulation and the psychological impact of rising gold prices on consumer behavior [11]
克价破千!黄金又悄悄涨起来了 父亲节年轻人开始给爸爸“画饼”?
Sou Hu Cai Jing· 2025-06-13 08:47
Core Viewpoint - The rising gold prices have led to a shift in consumer preferences for Father's Day gifts, with younger consumers increasingly choosing gold items over traditional gifts like belts or alcohol [1][3]. Group 1: Gold Price Trends - As of June 13, the international gold price reached $3,414.07 per ounce, while domestic gold prices were reported at 790.80 yuan per gram, marking a significant increase [1]. - The price of gold jewelry has also risen, with some items exceeding 1,030 yuan per gram [1]. Group 2: Consumer Behavior - Younger consumers, particularly those under 35, now represent 50% of gold buyers, showing a notable increase in interest in gold gifts for Father's Day [3]. - Unique gold products, such as gold certificates and small gold items, are becoming popular as they offer emotional value and a lasting presence compared to traditional gifts [3][5]. Group 3: Market Dynamics - The demand for gold recycling has surged, with a reported 200% increase in transaction volume in the Chengdu area, driven by rising gold prices and upcoming events like Father's Day [5]. - Retailers are responding to consumer preferences by offering a variety of lightweight gold products and personalized services, such as custom bracelet weaving and trade-in options [7]. Group 4: Investment Considerations - Experts advise consumers to avoid speculative buying and instead adopt a phased investment approach to mitigate risks associated with gold price volatility [7].
金价,大跳水!低克重“金饼”走俏
Sou Hu Cai Jing· 2025-05-12 11:47
Group 1 - The core viewpoint of the articles indicates that global risk aversion has decreased due to positive developments in US-China trade negotiations and easing geopolitical tensions, leading to a decline in international gold prices [1] - As of the latest report, COMEX gold futures are trading around $3221 per ounce, reflecting a daily drop of over 3.6% from previous highs [1][2] - Despite the recent decline, gold prices have maintained a high level of volatility throughout the year, with a notable increase in demand for gold products among younger consumers [2][3] Group 2 - A new trend has emerged in the market with ultra-lightweight gold stickers, weighing between 0.01 grams to 0.2 grams, appealing to younger consumers with prices ranging from tens to over a hundred yuan [3][5] - Gold banknotes and gold cakes have become popular in the Shenzhen market, especially themed products for occasions like Mother's Day, indicating a shift in consumer preferences towards lower-weight gold items [3][5] - The price of gold banknotes is generally around 160 yuan, while the price of gold jewelry has seen a decline, with market prices dropping below 800 yuan per gram [5][6] Group 3 - Analysts suggest that the easing of trade and geopolitical tensions may lead to a shift of funds from safe-haven assets to riskier investments, putting continued pressure on gold prices [6] - However, ongoing purchases by central banks and speculative activities by retail investors may provide some support for gold prices, preventing a significant decline [6] - Goldman Sachs has reiterated its bullish outlook on gold, predicting that spot gold prices could reach $3700 per ounce by the end of the year and potentially hit $4000 by mid-2026 [6]
金价,大跳水!低克重“金饼”走俏
证券时报· 2025-05-12 11:29
Core Viewpoint - Despite a recent decline in gold prices, the market has maintained a high level of volatility since the beginning of the year, leading to new trends in gold purchasing behavior among consumers [1][2]. Group 1: Gold Price Trends - As of the latest report, COMEX gold futures are trading around $3221 per ounce, with a daily decline of over 3.6% from a previous close of $3344 [1][2]. - The highest price recorded recently was $3295.5, while the lowest was $3219.2, indicating significant fluctuations in the market [2]. Group 2: Consumer Behavior - A new trend has emerged with the popularity of ultra-lightweight gold stickers, weighing between 0.01 grams to 0.2 grams, priced from tens to over a hundred yuan, appealing particularly to younger consumers [3]. - The market has also seen a rise in themed gold notes and bars, especially around occasions like Mother's Day, with sales of nearly 100 units in a single day [4][6]. Group 3: Market Dynamics - The price of gold notes generally hovers around 160 yuan, with variations based on real-time gold prices and additional processing fees [6]. - High gold prices have not necessarily benefited sellers, as consumer preferences have shifted towards low-weight, design-oriented gold jewelry, reflecting a trend towards "small and beautiful" products [6]. Group 4: Future Outlook - Analysts suggest that easing trade and geopolitical tensions may lead to a shift of funds from safe-haven assets to riskier investments, potentially putting downward pressure on gold prices [6]. - However, ongoing purchases by central banks and retail speculation may provide some support for gold prices, preventing significant declines [6]. - Goldman Sachs has reiterated a bullish long-term outlook for gold, predicting that spot gold prices could reach $3700 per ounce by the end of the year and $4000 by mid-2026 [7].