Core Insights - The article discusses the transition of Lilith Games with its new game "Farlight 84," which is seen as a crucial response to the company's shift towards achieving a high Daily Active User (DAU) count after the failure of "Party Life" [1] - "Farlight 84" is an export-to-domestic game that has undergone significant adjustments and is expected to launch in the summer, marking the final sprint phase [1] Industry Context - The current leading trend in the domestic FPS market is the "mole digging" gameplay, with "Delta Force" continuing to dominate [2] - "Farlight 84" focuses on the battle royale genre, which was once the most popular direction six years ago but has since evolved significantly, as seen with games like "Peace Elite" that maintain longevity through fresh content [2] Challenges and Adjustments - The FPS genre is seen as a double-edged sword, offering substantial returns due to its global user base while also demanding high standards in design, technology, art, operations, and user ecology [3] - Lilith Games has faced challenges in its transition, having to adjust its direction multiple times, which has extended the development cycle of "Farlight 84" [4] - The game underwent a "reconstruction-level" change in systems and art resources after shifting focus from overseas to the domestic market, contributing to the prolonged development timeline [4] Market Strategy - The current market landscape for FPS games has limited competition for new products, allowing "Farlight 84" to adopt a strategy of competing against established titles [6] - Lilith Games aims to leverage design to break into the market while learning from the operational failures of "APEX," particularly regarding anti-cheat measures [6] - The company has implemented a self-developed anti-cheat system that can quickly respond to reports of cheating, which is crucial for maintaining game quality [6] User Engagement and Growth - "Farlight 84" has reportedly achieved over 1 million daily active users and 50 million registered users through natural growth during its overseas testing phase [9] - However, the game's overseas popularity may not significantly aid its domestic launch, as the PC gaming experience is generally superior, and mobile users tend to engage more with paid content [9] Future Outlook - Lilith Games is attempting to distance itself from a reliance on paid user acquisition, which has characterized its previous successes in card and SLG games [10] - The company is focused on creating a differentiated product through design, but faces challenges in execution, user engagement, and competition from established giants in the FPS market [12] - The upcoming summer launch of "Farlight 84" represents a critical moment for Lilith Games as it seeks to establish itself in a highly competitive environment [12]

Core Viewpoint - The article discusses the challenges and developments of Lilith Games' tactical competitive game "Far Light 84," highlighting its transition from initial development to a more structured approach as it prepares for its domestic launch in China. Group 1: Project Background and Development - "Far Light 84" has been operating overseas for a year and a half before its domestic launch announcement, aiming to expand Lilith's user base and growth curve [2] - The project was initiated around 2020 as part of Lilith's "breaking the wall plan" to compete against Tencent and NetEase's dominance in the shooting game sector [2] - Initial development faced quality issues due to a lack of core talent and frequent changes in the development team, leading to a significant waste of time [3] Group 2: Technical and Market Challenges - The project switched from Unity to Unreal Engine 4 to enhance graphics quality for the domestic market, reflecting a shift in focus as it targets higher-end devices [3] - The game's initial innovative approach became misaligned with current market trends, resulting in a slower development pace compared to competitors [3] - The decision to undergo major system and gameplay changes for the domestic launch led to a decline in player numbers and daily active users (DAU) [4] Group 3: Resource Allocation and Expectations - Lilith Games did not invest heavily in the marketing of "Far Light 84," allowing for organic growth, and the project received significant autonomy in its development process [5] - The expected key performance indicators (KPIs) for the domestic launch are primarily focused on DAU, with a benchmark set against "Delta Force," which is considered achievable given the recent changes [5]