【深圳商报讯】（驻穗记者 姚嘉莉）深圳将打造中国游戏出海第一城，广州规划建设"大湾区游戏 谷"，广东的游戏产业版图不断扩展。12月23日，"拾级而上·粤创未来"2025广东游戏产业年会暨"金钻 盛典·年度游戏成果发布"仪式在广州举办。 从全国到全球，广东游戏更是逐渐成长为中国文化出海的核心力量之一。2024年，广东自研游戏海外收 入突破423.6亿元，全国每10元中，就有4元来自广东。今年的报告显示，2025年广东游戏出海营收预估 达到464.27亿元，同比增长9.60%。"硬核出海"已经成为广东游戏产业的重要发展趋势之一。 广东省游戏产业协会执行会长鲁晓昆在年会上发布《2025广东游戏产业发展报告》。报告显示，2025年 全球游戏市场规模达到1888亿美元，增速为3.4%，其中亚太地区市场规模为876亿美元，增长2.3%；中 国市场预估收入达到523亿美元。2025年广东游戏营收预估达到2836.13亿元，同比增长8.90%。 近几年，电竞越来越成为年轻人社交方式，形成线上与线下融合的电竞文化新社群。再加上一系列政策 的出台与扶持，电竞从依附游戏渐渐成长为初具生态的独立产业链。电竞手柄、电竞椅、电竞赛事门票 ...

近几年，电竞越来越成为年轻人社交方式，形成线上与线下融合的电竞文化新社群。再加上一系列政策的出 台与扶持，电竞从依附游戏渐渐成长为初具生态的独立产业链。电竞手柄、电竞椅、电竞赛事门票等电竞体 育新消费以及各种线下电竞观赛场景纷纷涌现，电竞文体旅商融合发展的新趋势让"电竞产业"迸发出新的生 机与活力。 经过多年的运筹帷幄，以广深"双核"引领，大湾区协同发展，广东游戏产业正从"产品经营"迈向"情感经 营"，持续巩固全国游戏产业"领头羊"地位，成为中国游戏产业的"心脏地带"。如今，深圳南山区集聚腾讯、 创梦天地、雷霆网络、冰川网络、禅游科技、大梦龙途等一批头部企业，游戏电竞产业已达千亿级规模；广 州11公里长的科韵路成为"游戏第一街"，网易、三七互娱、库洛科技、趣丸科技等一大批龙头企业在这里迅 猛发展。 从全国到全球，广东游戏更是逐渐成长为中国文化出海的核心力量之一。2024年，广东自研游戏海外收入突 破423.6亿元，全国每10元中，就有4元来自广东。今年的报告显示，2025年广东游戏出海营收预估达到464.27 亿元，同比增长9.60%。"硬核出海"已经成为广东游戏产业的重要发展趋势之一。 广东是全国游戏产业重 ...

Core Insights - The article discusses the rise of mini-program games in social media, particularly focusing on their addictive nature and advertising strategies [2][10][12] - It highlights the significant revenue growth in the mini-program gaming market, with a reported income of 398.36 billion yuan, marking a 99.18% year-on-year increase [14][15] Industry Overview - The mini-program gaming sector has seen a substantial increase in the number of games and advertising creativity, with an estimated 21,900 games participating in advertising campaigns in 2024 [14] - The market for mini-program games is characterized by low-cost, easy-to-create advertisements, with image ads making up 55.9% and video ads 44.1% of total ad content [14] Revenue and Monetization - The mini-program gaming market's revenue reached 398.36 billion yuan, with the sector experiencing rapid growth for three consecutive years [14] - The game "Endless Winter" has generated a total revenue of 2.25 billion USD globally, showcasing the potential for high earnings in this segment [15] Advertising Strategies - The article notes that the primary customer acquisition method for mini-program games is through advertising, with a focus on creative and engaging ad content to attract users [14][15] - The cost of acquiring a paying user for light casual games has reached approximately 98 yuan, with some games like "Endless Winter" seeing costs as high as 4,000 yuan [15][16] User Engagement - Mini-program games are designed for quick engagement, allowing users to play without installation, making them suitable for fragmented time [9][10] - The article emphasizes that the gaming experience is often more about the engagement with ads than actual gameplay, with users frequently encountering ads that do not match the gameplay experience [6][12]