文 | DataEye 老牌休闲游戏巨头King最近似乎正深陷泥沼中。 从2023年随动视暴雪被微软收购后，King的内部变动一直不少——今年5月，Todd Green接替Tjodolf Sommestad成为公司的新任总裁，后者在King工作近14年，担任了3年总裁，现已离任。而Green则担任 过《糖果粉碎传奇》系列的总经理。 King今年新推出的《Candy Crush Solitaire》有怀着雄心壮志入局新流行的纸牌接龙品类，但并未达到预 期成绩，收入规模甚至低于竞品《Disney Solitaire》的10倍以上。公司目前的主要收入来源仍然是《糖 果粉碎传奇》。 | 4428 | [Candy Crush Solitaire, Disney Solitaine(2025年01月01日-2025年08月25日全部開窗BBC入 | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 幼 | | | | | | | | না | | | | | moremannin | | | in | | | | | | | | 2571 | | | | | ...

Group 1 - Microsoft CFO Amy Hood has set an "unrealistic" financial target for the Xbox division, which may exacerbate ongoing operational challenges within the department [1][4] - The aggressive financial goals are disconnected from the current slowdown in the gaming industry, forcing teams to sacrifice long-term content quality for short-term financial metrics [1][4] - Since early 2025, the Xbox division has undergone multiple rounds of layoffs affecting approximately 9,000 employees globally, attributed to high infrastructure costs and integration pressures post-Activision Blizzard acquisition [4] Group 2 - The ambitious financial targets have directly impacted content production, leading to the cancellation of projects like "Everwild" and "Perfect Dark" due to budget overruns [4][5] - Xbox's subscription service, Game Pass, has seen an 8% year-over-year revenue increase in Q3 FY2025, primarily driven by older titles from Activision Blizzard rather than new original content [5] - Xbox hardware revenue continues to decline, with a 23% year-over-year drop in U.S. market sales in the first half of 2025, falling behind competitors like Sony's PS5 and Nintendo Switch [5] Group 3 - Industry analysts express concerns that without the Activision Blizzard acquisition, Xbox revenue would likely be in negative growth territory [5] - Hood's target requires Game Pass subscriptions to exceed 50 million by the end of FY2026, despite a slowdown in growth from 35% in 2024 to 12% currently, making it nearly impossible to meet this goal with existing strategies [5] - Former Xbox employees have indicated that financial pressures are stifling creativity, with significant budget cuts impacting the development of major titles and leading to a focus on less ambitious projects [6]