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东西问丨乔西·塞利格:中国动漫影视如何更好“走出去”?
Zhong Guo Xin Wen Wang· 2025-11-12 11:12
Core Viewpoint - The interview with Josh Selig highlights the growing success of Chinese animation and film IPs in international markets, while also addressing the challenges and strategies for better global outreach [1][3]. Group 1: Success Stories and Strategies - Successful collaborations like "Super Wings" and "Little Duck" were achieved through a joint production approach, ensuring cultural synchronization between Chinese and American teams [3][4]. - The importance of early international engagement in project development is emphasized, as it reduces financial risks and enhances the likelihood of global success [4][9]. - The creation of relatable characters is crucial for building emotional connections with audiences, which can lead to expanded merchandise and media opportunities [8][9]. Group 2: Challenges and Recommendations - A significant challenge for Chinese companies is the tendency to prioritize domestic markets before considering international opportunities, which often leads to limited success abroad [4][9]. - To maintain competitiveness, it is recommended that Chinese creators collaborate with international partners from the early stages of development, ensuring that content is appealing to global audiences [9]. - The role of technology in content creation is acknowledged, but the belief remains that human creativity is essential for successful projects [6][9].
国漫爱好者集合!2025北京动画周今日启幕
Core Insights - The 2025 Beijing Animation Week has officially commenced, featuring a giant cat mascot and a vibrant opening ceremony that highlights the significance of animation in contemporary culture [1][3]. Group 1: Event Overview - The event spans five days with the theme "Animation + Together is More Exciting," focusing on three core areas: quality content, industry implementation, and consumer empowerment [3]. - The Beijing Exhibition Center transforms into a comprehensive platform for forums, screenings, markets, and competitions, allowing citizens to attend for free with prior reservation [3]. Group 2: Industry Development - The "China Animation Development Report (2025)" was released, showcasing the annual development of the national animation industry across seven dimensions, including the transition from quality to blockbuster content and the reshaping of communication patterns [3]. - The derivative market related to the animation industry is projected to reach 652.1 billion yuan this year, indicating a significant growth trajectory [3]. Group 3: Competitions and Forums - The "Drawing China" international creative competition was launched to promote the synergy between painting and animation, enhancing the international dissemination of Chinese culture [5]. - A series of forums and competitions are scheduled, including a main forum and five parallel forums, featuring over a hundred industry experts discussing various aspects of animation creation and technology application [5]. Group 4: Industry Participation - The event showcases major domestic animation companies, with 58 leading enterprises presenting their latest IPs and technological innovations [7]. - The exhibition includes advanced technologies such as AI animation creation tools and VR experiences, featuring popular titles that resonate with multiple generations [7]. Group 5: Community Engagement - The animation week extends beyond the main venue, with various activities planned across Beijing, including film screenings and themed events in different districts [8]. - A unique performance titled "AI Animation · Integrated Comedy" is set to explore the fusion of AI animation and stage comedy, broadening the immersive experience of animation [8].