记者 周楠 "我是二次元资深玩家，但像这样以浦东璀璨天际线为幕布，在黄浦江畔露天舞台上演奏的二次元 音乐会，还是第一次见到，很震撼！"大学生羽瑶告诉记者。 当晚，她cos（扮演）的是《崩坏：星穹铁道》里的人物"三月七"，做造型就花了近3小时。站在北 外滩滨江看演出，羽瑶自己也成了风景，不断被"粉丝"求合影。 这个国庆长假，北外滩国客中心码头"燃"了起来。"超动感·北外滩次元音乐嘉年华"活力开启，数 十个人气IP、艺术装置与沉浸式展陈遍布会场，国潮文化与二次元在此激情碰撞，带来国际范、年轻 力、艺术性和潮流感。 以"文旅商体展"联动、激活北外滩滨水岸线、抢占年轻消费新赛道，北外滩国客中心码头变身次元 文化新地标，联动北外滩区域打造多元化的消费新场景。 打造沉浸式打卡圣地 在许多二次元玩家看来，一次集结国内外数十个人气IP，是"超动感·北外滩次元音乐嘉年华"最吸 引人的地方。每个IP精心打造的实景展陈，也打破了次元壁垒。 顶流国漫《狐妖小红娘》用"相思树"和"月老办事处"两大核心装置，打造了一个充满中式浪漫 的"祈福圣地"，观众通过抽红绳、挂祈愿牌、摇签筒等形式参与其中。 聚人气、展形象，也是促消费、兴产业。以北 ...

Core Insights - The 2025 Beijing Animation Week has officially commenced, featuring a giant cat mascot and a vibrant opening ceremony that highlights the significance of animation in contemporary culture [1][3]. Group 1: Event Overview - The event spans five days with the theme "Animation + Together is More Exciting," focusing on three core areas: quality content, industry implementation, and consumer empowerment [3]. - The Beijing Exhibition Center transforms into a comprehensive platform for forums, screenings, markets, and competitions, allowing citizens to attend for free with prior reservation [3]. Group 2: Industry Development - The "China Animation Development Report (2025)" was released, showcasing the annual development of the national animation industry across seven dimensions, including the transition from quality to blockbuster content and the reshaping of communication patterns [3]. - The derivative market related to the animation industry is projected to reach 652.1 billion yuan this year, indicating a significant growth trajectory [3]. Group 3: Competitions and Forums - The "Drawing China" international creative competition was launched to promote the synergy between painting and animation, enhancing the international dissemination of Chinese culture [5]. - A series of forums and competitions are scheduled, including a main forum and five parallel forums, featuring over a hundred industry experts discussing various aspects of animation creation and technology application [5]. Group 4: Industry Participation - The event showcases major domestic animation companies, with 58 leading enterprises presenting their latest IPs and technological innovations [7]. - The exhibition includes advanced technologies such as AI animation creation tools and VR experiences, featuring popular titles that resonate with multiple generations [7]. Group 5: Community Engagement - The animation week extends beyond the main venue, with various activities planned across Beijing, including film screenings and themed events in different districts [8]. - A unique performance titled "AI Animation · Integrated Comedy" is set to explore the fusion of AI animation and stage comedy, broadening the immersive experience of animation [8].

Core Insights - The launch of Tencent Video's S+ animation "The Master of Mysterious" marks an intensifying competition in the summer animation market, while domestic comics seem to have a lower market presence compared to domestic animations [1] - Domestic comics have shown significant development over the years, with successful IPs like "Fox Spirit Matchmaker" and "Mo Dao Zu Shi" extending their life through various forms and gaining high fan engagement [1] - Major domestic comic platforms, including Tencent Animation, Kuaikan Comics, and Bilibili Comics, have transitioned from a money-burning phase to refined operational strategies, leveraging AI technology and gamified experiences to enhance user engagement [1] Group 1: IP Development and Success Stories - The classic domestic comic IP "Fox Spirit Matchmaker" celebrated its 10th anniversary, achieving over 5.7 million collections and 18.7 billion views on Tencent Animation [2][4] - "Fox Spirit Matchmaker" has successfully transitioned from comic to animation and then to live-action series, creating a comprehensive fan economy and expanding its audience beyond the original fanbase [4] - Another prominent IP, "Mo Dao Zu Shi," has also celebrated its 10th anniversary in comics and 9th in animation, maintaining high ratings and viewership, with its sixth season expected to generate renewed interest [4][9] Group 2: Platform Strategies and Innovations - Kuaikan Comics has shifted back to IP development, producing self-made dramas and animations, with its adaptation of "The Unlovable Her" topping iQIYI's drama charts [10][12] - Bilibili Comics has become a significant IP reservoir, developing various adaptations, although its strategy of prioritizing live-action adaptations before animations has faced challenges in audience reception [14] - The integration of AI technology in content creation has allowed platforms like Tencent Animation to enhance production efficiency and user experience, while Kuaikan Comics has introduced interactive features to engage users [15][17] Group 3: Market Trends and Financial Performance - Bilibili has seen substantial growth in its IP-related merchandise, with over 10 billion yuan in sales for IP-related products in 2024, reflecting the strong market demand for anime-related content [19] - The competitive landscape among the three major domestic comic platforms is expected to continue, with each focusing on their strengths and expanding their unique offerings in the market [19]

Core Viewpoint - The article highlights the launch of "Yuewen Garden," an IP comprehensive experience project by Yuewen Group at the Shenzhen Cultural Expo, aimed at promoting cultural consumption among young people and enhancing the city's cultural landscape [1][2]. Group 1: Project Launch and Collaboration - Yuewen Group showcased its achievements in digital culture, including the debut of "Yuewen Garden" at the Shenzhen Cultural Expo [1]. - A strategic cooperation agreement was signed between Yuewen Group, Shenzhen Publishing Group, and Shenzhen Broadcasting Group to establish "Yuewen Garden" at the landmark "Bay Area Eye" in Shenzhen [1]. - The project aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [1]. Group 2: Cultural Promotion and IP Development - "Yuewen Garden" will serve as an innovative experimental space for IP operations, promoting national reading through immersive cultural experiences [2]. - The project will provide a platform for emotional resonance and social interaction among young people through frequent IP-themed activities and community operations [2]. - Yuewen Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," showcasing diverse forms such as physical books, films, and derivatives [2]. Group 3: Global Influence and Expansion - The exhibition featured 26 online literature works that are part of the British Library collection, highlighting the global impact of Chinese online literature [4]. - Yuewen's overseas portal "Qidian International" (WebNovel) has nurtured 460,000 overseas authors and launched approximately 700,000 original works [4].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to May 26, showcasing the latest achievements in content, cultural export, and IP development by leading digital culture company, Reading Group [2] - Reading Group signed strategic cooperation agreements with Shenzhen Publishing Group and Shenzhen Radio and Television Group to establish the first IP comprehensive experience space, "Reading Garden," in Shenzhen [2] - The "Reading Garden" aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [2] Group 2 - Reading Group has been actively promoting Shenzhen's cultural IP by hosting the Shenzhen Online Literature Contest for two consecutive years, focusing on sci-fi themes this year [3] - The contest aims to discover high-quality works that combine technological innovation with humanistic care, reflecting Shenzhen's unique characteristics and copyright value [3] - At the CICIF, Reading Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," offering immersive experiences through various formats such as books, films, and merchandise [3]

Core Insights - The article highlights the global expansion of Chinese online literature, particularly its increasing popularity in Japan, where readers are transitioning from mere consumers to creators and translators [1][2][3] Group 1: Growth of Chinese Online Literature - Chinese online literature is experiencing a surge in international readership, with notable success in Japan, where works like "The King's Avatar" and "Tianqi Yubao" have gained significant traction [2][3] - The number of translated Chinese online literature works on Qidian International is projected to reach approximately 6,800 by the end of 2024, with nearly 3 billion cumulative visits from users across over 200 countries [3] Group 2: Cultural Exchange and Collaboration - The collaboration between Chinese companies and Japanese entities, such as the CCC Group, aims to foster cultural exchange and create new IP ecosystems that blend cultural elements from both nations [3][4] - The CEO of Yuewen Group emphasizes the importance of localizing content to effectively promote Chinese culture abroad, marking a shift towards global co-creation of IP [4]

Core Insights - The collaboration between Yuewen Group and CCC Group marks a significant step in promoting Chinese online literature in the Japanese market through various initiatives [1][6][8] Group 1: Strategic Collaboration - Yuewen Group and CCC Group have initiated a strategic partnership to launch the "Novel Equation" writing competition in Japan, aiming to integrate cross-national resources and create an IP co-creation ecosystem [4][6] - The first project includes the establishment of a limited-time pop-up store in Osaka, showcasing popular IPs such as "Full-Time Master" and "Fox Demon Little Red Daughter" to engage Japanese youth [3][7] Group 2: Cultural Experience and Market Penetration - The collaboration will create a cultural experience space centered around IP, enhancing the presence of Chinese IP in the cultural lives of Japanese youth [3][7] - The "Novel Equation" competition will feature a jury composed of notable figures from the literary and film industries, with winning works expected to be developed across various media [4][6] Group 3: Market Growth and Future Prospects - Starting in 2024, Yuewen's WebNovel will launch a Japanese translation of Chinese online literature, projecting an annual user growth rate of 180% in Japan [6][9] - The small language market, including Japanese, is anticipated to become a new growth point for online literature, with non-English revenue expected to increase by over 350% in 2024 [6][9] Group 4: Cultural Impact and Global Reach - The partnership is seen as a reflection of the growing interest in online literature among the younger generation in Japan, fostering a creative industry with significant potential [4][6] - Yuewen has already launched 6,800 translated Chinese online literature works and 700,000 overseas original works, reaching nearly 300 million users globally [9]