撰 文丨星 野 编 辑丨美 圻 文娱价值官解读： ID:wenyujiazhiguan 随着腾讯视频S+动画《诡秘之主》的开播，动漫暑期档之争也进入了白热化阶段。相比国产动画的风头正劲，国产漫画（国漫）的市场声量似乎小了许 多。实际上，作为网文与动漫之间不可或缺的一环，国漫这些年来的发展可圈可点，不仅《狐妖小红娘》《一人之下》等经典IP通过各种形式不断破圈， 生命力得以不断延伸，也诞生了众多高粉丝黏性的新晋顶流。 而经过多年的摸索试错，国漫平台三巨头——腾讯动漫、快看漫画、哔哩哔哩漫画也成功熬过了烧钱阶段，找到了独属于自己的精细化运营之路，并通过 AI技术赋能、游戏式体验的引入，为用户带去了丰富新奇的互动体验，与用户建立了更紧密的情感连接。 换言之，今天的国漫平台，早已不再是你想象中的样子，而是在不断进化中掌握了通向未来的各种可能性。 01 从漫画、动画到真人影视 腾讯动漫助力IP价值三级跳 "从白月初与涂山苏苏的相遇，到王权富贵与清瞳的生死相守，再到东方月初与涂山红红的遗憾与重逢……这些名字早已不是纸上的墨迹，而是长在青春 里的年轮。" 6月26日，经典国漫IP《狐妖小红娘》动画迎来了10周年生日。从漫画连 ...

Core Viewpoint - The article highlights the launch of "Yuewen Garden," an IP comprehensive experience project by Yuewen Group at the Shenzhen Cultural Expo, aimed at promoting cultural consumption among young people and enhancing the city's cultural landscape [1][2]. Group 1: Project Launch and Collaboration - Yuewen Group showcased its achievements in digital culture, including the debut of "Yuewen Garden" at the Shenzhen Cultural Expo [1]. - A strategic cooperation agreement was signed between Yuewen Group, Shenzhen Publishing Group, and Shenzhen Broadcasting Group to establish "Yuewen Garden" at the landmark "Bay Area Eye" in Shenzhen [1]. - The project aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [1]. Group 2: Cultural Promotion and IP Development - "Yuewen Garden" will serve as an innovative experimental space for IP operations, promoting national reading through immersive cultural experiences [2]. - The project will provide a platform for emotional resonance and social interaction among young people through frequent IP-themed activities and community operations [2]. - Yuewen Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," showcasing diverse forms such as physical books, films, and derivatives [2]. Group 3: Global Influence and Expansion - The exhibition featured 26 online literature works that are part of the British Library collection, highlighting the global impact of Chinese online literature [4]. - Yuewen's overseas portal "Qidian International" (WebNovel) has nurtured 460,000 overseas authors and launched approximately 700,000 original works [4].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to May 26, showcasing the latest achievements in content, cultural export, and IP development by leading digital culture company, Reading Group [2] - Reading Group signed strategic cooperation agreements with Shenzhen Publishing Group and Shenzhen Radio and Television Group to establish the first IP comprehensive experience space, "Reading Garden," in Shenzhen [2] - The "Reading Garden" aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [2] Group 2 - Reading Group has been actively promoting Shenzhen's cultural IP by hosting the Shenzhen Online Literature Contest for two consecutive years, focusing on sci-fi themes this year [3] - The contest aims to discover high-quality works that combine technological innovation with humanistic care, reflecting Shenzhen's unique characteristics and copyright value [3] - At the CICIF, Reading Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," offering immersive experiences through various formats such as books, films, and merchandise [3]

Core Insights - The article highlights the global expansion of Chinese online literature, particularly its increasing popularity in Japan, where readers are transitioning from mere consumers to creators and translators [1][2][3] Group 1: Growth of Chinese Online Literature - Chinese online literature is experiencing a surge in international readership, with notable success in Japan, where works like "The King's Avatar" and "Tianqi Yubao" have gained significant traction [2][3] - The number of translated Chinese online literature works on Qidian International is projected to reach approximately 6,800 by the end of 2024, with nearly 3 billion cumulative visits from users across over 200 countries [3] Group 2: Cultural Exchange and Collaboration - The collaboration between Chinese companies and Japanese entities, such as the CCC Group, aims to foster cultural exchange and create new IP ecosystems that blend cultural elements from both nations [3][4] - The CEO of Yuewen Group emphasizes the importance of localizing content to effectively promote Chinese culture abroad, marking a shift towards global co-creation of IP [4]

Core Insights - The collaboration between Yuewen Group and CCC Group marks a significant step in promoting Chinese online literature in the Japanese market through various initiatives [1][6][8] Group 1: Strategic Collaboration - Yuewen Group and CCC Group have initiated a strategic partnership to launch the "Novel Equation" writing competition in Japan, aiming to integrate cross-national resources and create an IP co-creation ecosystem [4][6] - The first project includes the establishment of a limited-time pop-up store in Osaka, showcasing popular IPs such as "Full-Time Master" and "Fox Demon Little Red Daughter" to engage Japanese youth [3][7] Group 2: Cultural Experience and Market Penetration - The collaboration will create a cultural experience space centered around IP, enhancing the presence of Chinese IP in the cultural lives of Japanese youth [3][7] - The "Novel Equation" competition will feature a jury composed of notable figures from the literary and film industries, with winning works expected to be developed across various media [4][6] Group 3: Market Growth and Future Prospects - Starting in 2024, Yuewen's WebNovel will launch a Japanese translation of Chinese online literature, projecting an annual user growth rate of 180% in Japan [6][9] - The small language market, including Japanese, is anticipated to become a new growth point for online literature, with non-English revenue expected to increase by over 350% in 2024 [6][9] Group 4: Cultural Impact and Global Reach - The partnership is seen as a reflection of the growing interest in online literature among the younger generation in Japan, fostering a creative industry with significant potential [4][6] - Yuewen has already launched 6,800 translated Chinese online literature works and 700,000 overseas original works, reaching nearly 300 million users globally [9]