Group 1 - The Chinese gaming industry is experiencing a new round of policy benefits due to government support for cultural and entertainment consumption, with the market size reaching 857.04 billion yuan in the first quarter of 2025, representing a year-on-year growth of 17.99% [1] - Both mobile and client game markets contributed to the overall growth, with new products and cross-platform releases driving incremental revenue [1] - The client game market size was 179.19 billion yuan in the first quarter, showing a year-on-year increase of 6.85% and a quarter-on-quarter increase of 3.62%, supported by seasonal promotional activities [1] Group 2 - The actual sales revenue of the Chinese mobile game market was 636.26 billion yuan in the first quarter, reflecting a year-on-year growth of 20.29% but a quarter-on-quarter decline of 2.18% [2] - Long-standing top products like "Honor of Kings" and "CrossFire: Gunfight King" achieved record-high quarterly revenues, while new products contributed to the year-on-year growth [2] - The overseas market for self-developed Chinese games generated actual sales revenue of 4.805 billion USD in the first quarter, marking a year-on-year increase of 17.92%, driven by significant contributions from titles like "Last War: Survival Game" and "Whiteout Survival" [2]

Core Insights - The report by Gamma Data indicates that China's self-developed games achieved actual sales revenue of $4.805 billion in overseas markets from January to March 2025, marking a year-on-year growth of 17.92% [2] - The growth is attributed to increased revenue from most products, with notable titles like "Last War: Survival Game" and "Whiteout Survival" contributing significantly, along with new releases such as "I9: 인페르노 나인" [2] - The overseas gaming market shows strong growth potential, prompting many gaming companies to expand internationally [2] Industry Trends - Major gaming companies are actively recruiting and forming teams to enhance their overseas business, with successful titles like "Super Sus" and "One Punch Man: The Strongest Man" gaining traction in international markets [3] - The top three game genres in the overseas mobile gaming market for 2024 are strategy, puzzle, and gambling, with Chinese companies focusing on gameplay integration and innovative themes to penetrate these markets [3] Policy Support - The Chinese government has been supporting the gaming industry as a key area for cultural export through policy support, tax incentives, and platform development [2] - The State Council's approval of the "Comprehensive Pilot Work Plan for Expanding Service Industry Opening" includes game export businesses, emphasizing a full-chain approach from IP development to overseas operations [2] Cultural Impact - The expansion of Chinese games overseas not only brings economic benefits but also promotes cultural dissemination, allowing traditional culture to be innovatively shared through digital technology [3] - Experts suggest that understanding foreign markets, respecting local customs, and starting with small-scale expansions are crucial for successful international ventures [3]