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《Mobile Legends: Bang Bang》
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字节跳动要卖沐瞳科技?沙特巨头或接盘
Core Viewpoint - The potential acquisition of Shanghai Mutong Technology by Saudi Arabia's Savvy Games Group from ByteDance is currently under negotiation, with uncertain outcomes and no official comments from either party [1][3]. Group 1: Company Overview - Shanghai Mutong Technology, established in 2014, is one of the early Chinese companies to venture into mobile gaming overseas, with its flagship product, "Mobile Legends: Bang Bang," achieving over $2 billion in cumulative global revenue [1][3]. - ByteDance acquired Mutong Technology in March 2021 for approximately $4 billion, aiming to leverage its overseas distribution capabilities to expand in the heavy gaming market [3]. Group 2: Market Performance - Despite stable growth in Southeast Asia, "Mobile Legends: Bang Bang" has struggled to gain traction in the European and American markets, often ranking outside the top 100 on iOS sales charts [3]. - New releases from Mutong, such as "Winding Up the Total Movement," have not replicated the success of "Mobile Legends: Bang Bang," indicating challenges in maintaining growth [3]. Group 3: Strategic Moves - In November 2023, during a significant restructuring of its gaming business, ByteDance was rumored to be seeking to sell Mutong Technology, although the CEO stated the company would continue to operate independently [3]. - There were also rumors in April 2023 about ByteDance planning to package Mutong with another company for a potential IPO in the U.S. or Singapore, which was denied by ByteDance [3]. Group 4: Savvy Games Group - Savvy Games Group, founded in 2021 by Saudi Arabia's Public Investment Fund (PIF), aims to establish Saudi Arabia as a hub for esports and gaming, having made significant investments, including a $55 billion acquisition of EA [4]. - If the acquisition of Mutong is successful, Savvy Games Group could benefit from Mutong's operational experience in Southeast and South Asia, enhancing its global gaming strategy [4].