Core Insights - The evaluation of a game's success has shifted from initial launch performance to long-term player retention, highlighting the increasing importance of Live Ops [1] - A recent report by Sensor Tower indicates that 78% of the top 1000 revenue-generating games in 2024 will experience a year-on-year revenue decline in the first half of 2025, with 6 games seeing revenue drops exceeding $100 million [1][4] - Despite challenges, there are standout games like "Whiteout Survival," "Last War: Survival," and "Gossip Harbor," which have achieved significant in-app purchase revenue growth, attributed to effective operational activities [4] Group 1: Successful Game Strategies - "Whiteout Survival" hosted 50 monetization events in July, while "Gossip Harbor" launched 39 major events this year, showcasing the importance of high-frequency, high-quality operational activities [7][11] - Both games have developed structured and well-paced activity strategies that enhance user retention and positively impact revenue [7][24] - The monthly activities in "Whiteout Survival" focus on team competition, fostering both individual and group competitive spirit among players [14] Group 2: Activity Design and Player Engagement - "Whiteout Survival" employs a core PvP activity called "Power Peak," which encourages player engagement through a competitive framework that minimizes individual impact on overall outcomes [16][18] - The game integrates various activities into a cyclical consumption ecosystem, enhancing player participation and spending [18][23] - "Gossip Harbor" maintains a high frequency of events, with up to 73 activities planned by April 2025, ensuring continuous player engagement [27] Group 3: Monetization Techniques - "Gossip Harbor" effectively creates urgency and scarcity through targeted offers, such as a limited-time package for rare cards, which stimulates impulse purchases [35][39] - The game’s weekly tasks are designed to reward players for daily logins, enhancing retention rates [41] - Both "Whiteout Survival" and "Gossip Harbor" demonstrate that successful games utilize a systematic approach to operational activities, categorizing them into monetization, progress, and social activities [49][70] Group 4: Market Trends and Future Outlook - The report indicates that core strategy games are expected to see a 25% increase in IAP revenue share in the first half of 2025 compared to the same period in 2024 [46] - The combined revenue from these game categories is projected to reach $7.7 billion, indicating a new growth path in the global market [46] - The competition in the gaming market has evolved from content development to comprehensive operational strategy, making effective operational strategies essential for sustained growth [73]

Core Insights - The company, Diandian Interactive, aims to achieve an annual revenue of 15 billion yuan within three years through its transition from game agency to self-developed games [1][2]. Group 1: Company Performance - Diandian Interactive is expected to generate approximately 15 billion yuan in revenue for 2024, representing a year-on-year growth of 155% and accounting for nearly 70% of the total revenue of its parent company, Century Huatong [2][3]. - The flagship product, "Whiteout Survival," has consistently topped the charts in overseas revenue since its launch, while another game, "Kingshot," saw a revenue increase of 209% in April, reaching 19 million dollars in monthly revenue [2][5]. Group 2: Product Strategy - The core competitive advantage of "Whiteout Survival" lies in its unique blend of casual gaming elements with SLG (Strategy Game) mechanics, which has broadened its user demographic to include a significant number of female players [6][3]. - Diandian Interactive's success is attributed to its strategic focus on product lifecycle management, with multiple products currently in the explosive growth phase [3][5]. Group 3: Market Positioning - The company has successfully capitalized on a gap in the SLG market, leveraging its expertise in overseas distribution and product launch strategies to achieve significant market penetration [7][6]. - Century Huatong plans to maintain a balanced product structure by developing several mid-sized games alongside its blockbuster titles, aiming for a healthy business model [8]. Group 4: Future Outlook - The company is investing in AI and cloud data center businesses, viewing these as strategic growth areas for the future, despite current revenues being primarily driven by gaming [10][11]. - Century Huatong is committed to enhancing compliance management following past regulatory challenges, ensuring that all business operations adhere to legal frameworks [12].