Core Viewpoint - The launch of the new MG4 electric vehicle at the Chengdu International Auto Show highlights its competitive pricing and advanced technology, particularly the semi-solid-state battery, which is now available in the under 100,000 yuan segment [1][3]. Pricing Strategy - The MG4 is priced between 65,800 yuan and 99,800 yuan, with the 437 model offering a range of 400 kilometers and the 530-kilometer version priced just over 90,000 yuan [3]. - The semi-solid-state battery version, known as the Anxin version, is priced at 99,800 yuan, making this technology accessible within the 100,000 yuan range [3]. Technology and Features - The semi-solid-state battery has undergone three years of testing and boasts a complete production line, emphasizing safety and low-temperature performance [3]. - The battery can withstand puncture tests without smoke and maintains a 75% range achievement at -7 degrees Celsius, outperforming the industry average by 20% [3]. - The MG4 includes high-end features such as the Qualcomm 8155 chip, CTB battery integration technology, and a one-piece thermal management system [5]. Consumer Demand - Pre-sale data indicates that over 50% of orders are for the higher-end versions, while the entry-level model accounts for only 10%, reflecting consumer approval of the "high configuration at low price" strategy [5]. Space and Efficiency - The MG4 achieves a space utilization rate of 93.8% with a trunk capacity of 471 liters, and it has an energy consumption rate of 10.4 kWh per 100 kilometers, making it suitable for weekly commuting [5]. - The vehicle can charge from 30% to 80% in just 20 minutes [5]. Future Plans - MG plans to invest 10 billion yuan in R&D over the next three years to launch 13 new energy vehicles, aiming to introduce high-end technologies to the 100,000 to 200,000 yuan market [6]. - The company has expanded its dealer network to 400 and is collaborating with OPPO to open 200 pop-up stores, with plans for 1,000 service centers by the end of the year [6].

Core Viewpoint - The launch of the new MG4 by SAIC Motor marks a significant advancement in electric vehicle technology, featuring the world's first mass-produced semi-solid-state battery, which enhances performance and safety while aiming to capture a competitive edge in the rapidly growing electric vehicle market [1][5][19] Group 1: Product Features and Innovations - The MG4 is equipped with cutting-edge technologies such as the OPPO smart car connectivity, integrated thermal management system, and CTB battery body structure, achieving a comprehensive range of 530 km under CLTC standards [1][4][12] - The semi-solid-state battery used in the MG4 reduces the liquid electrolyte content to below 5%, improving low-temperature performance, safety, and charging speed compared to previous generations [4][5] - The integrated thermal management system, developed after significant investment and research, aims to balance the thermal needs of various vehicle modules, breaking the long-standing technological monopoly held by Tesla [7][9] Group 2: Market Position and Strategy - The MG4 has received a strong market response, with over 11,067 pre-orders within 24 hours of its launch, indicating its potential to become a formidable player in the competitive A-segment electric vehicle market [3][4] - The price range of the MG4 is set between 73,800 to 105,800 yuan, positioning it competitively within the rapidly growing market for electric vehicles priced under 100,000 yuan, which saw a sales increase from 22% to 27.2% in the first five months of 2025 [3][4][16] - MG aims to differentiate itself by focusing on technological advancements rather than merely competing on price, as evidenced by its commitment to developing next-generation battery technology [4][19] Group 3: Global Expansion and Brand Vision - The MG4 is positioned as a "global car," with significant sales achievements in Europe, including over 130,000 units sold in 2023 and a continued upward trend in 2024 despite challenges such as increased tariffs [15][16] - The brand's strategy emphasizes creating unique vehicles that cater to both domestic and international markets, reflecting a blend of local preferences and global standards [12][14] - MG's leadership expresses confidence in leveraging Chinese technology to establish a competitive advantage in the global automotive market, aiming to transition from a follower to a leader in the industry [19]

"我要对47％的关税说，欧洲销量第一的中国品牌，技术反攻来了！"8月5日，MG品牌事业部总经理陈 萃在全新MG4预售发布会上情绪激昂道。 MG4作为MG品牌全球战略的重要车型，即使面对高关税，依然连续多年蝉联中国单一品牌纯电动车型 销量冠军。上半年，MG4更推动MG品牌在欧洲销售超15万辆汽车，大幅超越特斯拉同期表现。 但"外热内冷"始终是MG品牌要攻克的难题，上半年，MG在中国市场销量仅约5万辆，与海外的光鲜形 成鲜明对比。在壁垒重重的海外市场风生水起固然可喜可贺，但面对国际商贸环境的复杂多变，能否同 时抓住需求和前景最为广阔的国内市场，才是MG品牌的发展核心。 装得下全家所需，还要到得了远方。全新MG4续航里程最高可达530km，同时，20分钟可从30%电量补 能至80%；百公里电耗仅为10.4kWh。低电耗的同时，全新MG4的动力输出依然强劲，0-50km/h加速只 需3秒。（中国经济网记者 郭跃） 分别来看，全新MG4搭载一体式热管理系统，该系统采用自研的铝稀土合金材料，把高效、舒适、稳 定的热管理"不可能三角"变成可能。得益于此，全新MG4能实现极宽的整车工作温域，最低温度可 达-35℃；相比分体式 ...