东方网记者程琦1月17日报道：错过了首轮家电补贴报名？没关系，申城消费者的"焕新"机会又来了。记者今日从上海市商务委获悉， 2026年上海家电以旧换新、数码和智能产品购新补贴活动第二轮报名于今日正式启动。本轮报名时间为1月17日0点至19日20点，继续采 取"消费者报名、公证摇号、中签发券"的方式开展。 报名限时三天！第二轮补贴还可以领取企业优惠券 根据公告，本轮活动继续按照"消费者报名、公证摇号、中签发券"的方式开展。报名时间为2026年1月17日0点至19日20点，发券时间为1 月21日12点至24点。 操作细则上，个人消费者需在规定时段内登录报名渠道。消费者可在线上、线下专区选择多品类报名，但若2026年已参加活动并享受过 补贴，则不能参加相应品类的报名。同时，同品类只能选线上或线下一个专区。 需要提醒的是，报名信息一经提交不予修改。中签结果公布后，未中签的品类券资格将立即释放，补贴资格券有效期为到账后14天。 此外，为让消费者更好地参与活动，本市还推出了企业优惠券等举措。消费者可在未中签页面申领华为、京东电器、红星美凯龙、苏宁 易购、海之声、爱舒床垫、好饰家等企业的优惠券，至线下门店核销。 | 本轮参 ...

Core Viewpoint - The implementation of the "National Subsidy" policy at the beginning of the year is driving consumer enthusiasm in sectors such as automotive, home appliances, and digital products, promoting a shift towards greener and smarter consumption [1][5]. Group 1: Consumer Behavior and Sales Data - The "National Subsidy" policy has led to a significant increase in consumer activity, with Su Ning Yi Gou reporting a 110% increase in foot traffic in stores from January 1 to 3 [2]. - Sales of energy-efficient appliances have surged, with 92% of sold products being of the first energy/water efficiency level, and sales of refrigerators, washing machines, air conditioners, televisions, and water heaters have doubled [2]. - Mobile phone and smart watch sales saw remarkable growth, with increases of 170% and 115% respectively [2]. Group 2: Automotive Sector Impact - The new automotive subsidy policy has enhanced consumer interest, with the proportion of customers opting for vehicle scrappage and replacement rising from 10% to 30% [3][4]. - The updated subsidy structure allows for higher benefits, with scrappage subsidies reaching up to 20,000 yuan and replacement subsidies up to 15,000 yuan [3]. - The automotive market has experienced a 50% increase in foot traffic during the New Year period, indicating a strong consumer response to the subsidy [4]. Group 3: Policy Implications and Market Trends - The "National Subsidy" policy is aligned with the central government's focus on boosting domestic demand and upgrading industries, with over 2.6 trillion yuan in sales from related products in 2025 benefiting over 360 million people [5]. - The policy is designed to enhance product quality and promote the adoption of new technologies, contributing to a green and low-carbon transition [5][6]. - Retailers are adapting by offering integrated services such as free old appliance collection and on-site activation for new devices, enhancing the consumer experience [2][6].