"十四五"以来，江苏以"敢为人先"的创新精神和"精准务实"的实干作风，实现消费发展"稳中有进、进 中提质"。2024年江苏社会消费品零售总额达44922.1亿元，同比增长4.6%；2025年上半年，其社零总额 增量更是位居全国第一。这份亮眼的成绩单背后，是政策与市场的同频共振，是供给与需求的双向奔 赴。 图片来源/南京发布 政策"春风"暖市场，真金白银稳增长 消费市场的持续繁荣，离不开政策的科学引领与有力支撑。江苏始终坚持供需两端协同发力，构建起全 方位、多层次、立体化的消费政策支持体系，以真金白银的补贴、务实管用的举措，为消费增长筑牢坚 实根基。 "苏新消费"品牌持续升级，成为激活市场活力的重要抓手。"十四五"期间，江苏累计举办1.2万余场消 费促进活动，发放约25.4亿元消费券和数字人民币红包，形成"省市县、政银企、线上下、内外贸"四维 联动格局，吸引超50万家商家参与。2025年以来，"苏新消费・春惠江苏""暖冬购物季"等主题活动接续 登场，从家电3C到汽车家居，从餐饮美食到文旅休闲，全方位覆盖消费场景。今年一季度，全省便开 展2000场消费促进活动，叠加发放超4亿元惠民消费券及3300万元数字人民币红 ...

元旦假期，国内市场活力迸发，中国"购物车"的全球吸引力也与日俱增。在扩大免签、优化离境退税等 政策红利持续释放下，"中国游"与"中国购"热度攀升，形成动人交汇。上海南京东路的国产潮玩店前外 籍游客排起长队，深圳华强北商圈迎来跨越重洋的采购商，海南三亚免税城内外国面孔日益增多…… 从"前往中国"到"购自中国"，中国市场的多样性、创新性与高性价比，正转化为强大的全球吸引 力。"带空箱子去中国"成为海外社交媒体的热门话题，这背后是中国制造升级、国潮品牌崛起、消费场 景创新的综合体现，是中国市场从"世界工厂"向"世界市场"深度转型的生动注脚。与此同时，各地全力 保障节日市场供应充足、价格平稳，并策划系列促消费活动，为消费潜力的持续释放营造了良好环境。 内外需两旺的局面，充分展现了中国经济的强大韧性与对全球吸引力的不断提升。 假日经济是观察中国经济韧性与活力的生动刻度。这个元旦，从交通动脉的奔涌到消费场景的创新，从 国内需求的升级到全球客流的汇聚，无不印证了中国经济底盘稳固、动能充沛。这份热气腾腾的假日画 卷，绘就的是百姓的幸福生活，彰显的是高质量发展的坚实底气，更预示着一个活力更旺、潜力更足、 魅力更强的中国，正步履 ...

转自：云南日报 1月1日，云南省2026年消费品以旧换新暨彩云迎新消费季·印度洋海鲜节在昆明启动。活动聚焦促消 费、惠民生的主线，推出一系列务实政策与丰富体验，全方位满足群众多元需求。 在消费品以旧换新方面，今年政策进一步优化升级。汽车以旧换新按车型与类别给予6%至12%不等的 补贴，最高可达2万元。家电换新涵盖冰箱、洗衣机、电视等6类，按售价15%补贴、最高1500元，无需 交旧即可享受。手机、平板、智能手表、智能眼镜4类数码产品也纳入补贴范围，按售价15%补贴、最 高500元，新增的智能眼镜品类呼应现代消费趋势。 彩云迎新消费季围绕"焕新、节庆、赛事、情绪、餐饮、电商、出行"七大主题，在元旦至春节期间推出 系列活动。通过"政府补贴+企业让利+金融叠加"等方式，激发绿色智能消费；结合元旦、春节、元宵 节等节点，打造"彩云市集"，融合老字号、非遗与云品；联动"滇超"足球联赛等赛事，发放覆盖"球票 +美食+美宿"等消费券包；营造观鸥、赏花、品茶等治愈系消费场景；推出"臻选年夜菜""老字号美食 荟"等餐饮活动；开展"云南网上年货节"，设立"云品出滇"线上专区；并在全省组织"回家过年·一路油 惠"出行惠民。 印度洋 ...

2026年"国补"政策正式落地。 12月29日，国家发改委、财政部发布《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》（下称《通知》），对家电补贴品类、补贴要求以 及数码产品的补贴品类进行了优化调整。 次日，商务部等7部门发布《关于提质增效实施2026年消费品以旧换新政策的通知》，就6类家电以旧换新和4类数码和智能产品购新，要求全国统一补贴 标准。 据国家发改委会同财政部最新消息，已向地方提前下达2026年第一批625亿元超长期特别国债支持消费品以旧换新资金计划。 值得注意的是，新"国补"加大了对智能产品的支持力度，智能手表（手环）、智能眼镜、智能家居产品（含适老化家居产品）等被纳入，政策红利正精准 覆盖全场景智能生活。 2026年家电"国补"聚焦1级能效或水效产品 《通知》明确支持家电以旧换新。对个人消费者购买1级能效或水效标准的冰箱、洗衣机、电视、空调、电脑、热水器等6类家电，按产品销售价格的15% 给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过1500元。 从补贴力度来看，2026年家电"国补"有明显调整，补贴品类从12类减至6类，家用灶具、吸油烟机、净水器、洗碗机、电饭煲、微波炉 ...

在迈向50万亿元规模的关键节点上，2025年，中国消费市场正经历一场由技术狂飙、价值跃迁与模 式革新共同驱动的系统性重塑：AI全面入局，从决策起点重构消费链路；随着国潮文化、"悦己"风潮与 绿色智能需求的兴起，消费价值取向日趋多元化；即时零售以分钟级履约，推动线上线下深度融合…… 在AI深度应用的背景下，大模型的"火"已经从科技前沿"烧"到了消费一线，"AI全面入局"成了2025 年消费市场绕不过去的一个关键词。技术的革新，正在从最前端的消费入口开始，重新定义"人、货、 场"的连接方式，重构着消费决策的链路。 今年的"双十一"，堪称这场变革的集中演示。社交平台上，"AI购物导师""一键生成最优购物清 单""跨平台比价智能体"等话题席卷而来。不少消费者选择在决策复杂、信息过载的购物场景中，将决 策权部分让渡给AI。 业界敏锐地嗅到了这一范式变迁的机遇，电商平台与大模型公司纷纷布局，抢夺新的消费入口。 天猫将今年定位为首个AI全面落地的"双十一"，力图将AI渗透从营销蔓延至全链路；京东推出"京 小智5.0"，旨在成为可进行深度对话、主动管理复杂购物旅程的私人购物伙伴；字节跳动则让豆包大模 型深度嵌入抖音商城，实现 ...

Group 1 - The core idea of the news emphasizes the importance of guiding enterprises to produce products that meet consumer needs, promoting a positive interaction between supply and demand, and stimulating market vitality and industrial upgrades [1] - The "14th Five-Year Plan" suggests leveraging new demand to drive new supply, which in turn creates new demand, thereby enhancing consumption and investment [1] - Various regions are accelerating efforts to encourage enterprises to develop customized and diversified services that resonate with consumer preferences [1] Group 2 - The launch of the first ice and snow tourism train in Harbin features meals tailored for the elderly, highlighting the trend of catering to specific demographic needs [3] - Enterprises are increasingly focusing on the preferences of different consumer groups, including the youth, who are driving the "Guochao" (national trend) consumption with culturally infused products [3] - There is a push to develop energy-efficient appliances and promote green products in rural markets, alongside initiatives for electric vehicles and green building materials [3] Group 3 - The retail sales of AI glasses and smartwatches have increased by 23.1% in the first ten months of the year, indicating a growing consumer interest in smart wearable technology [5] - In October, sales of first-level energy-efficient appliances rose by over 10% year-on-year, while organic food sales saw an increase of over 8%, reflecting a shift towards high-quality and green consumption [5] - The government has released a policy document aimed at enhancing the adaptability of consumer goods supply and demand, marking a significant step in promoting consumption following the "14th Five-Year Plan" [5]

Group 1 - The core viewpoint of the articles emphasizes the Chinese government's efforts to stimulate domestic consumption through various policies and initiatives aimed at promoting green and intelligent consumer goods [1][2] - The Ministry of Commerce plans to enhance the connection between supply and demand, optimize tax refund policies for outbound travelers, and promote health consumption, among other measures [1] - As of October 2025, the government aims to continuously release policy dividends to upgrade consumption structures [1] Group 2 - Over 20 themed activities have been launched this year, focusing on premium shopping, exquisite food, exciting tourism, and fine performances to expand quality supply and innovate consumption scenarios [1] - The consumption upgrade is supported by the rapid growth of the used goods exchange program, which has generated over 2.4 trillion yuan in sales, benefiting more than 360 million people [2] - From January to October, sales of new energy passenger vehicles reached 10.15 million units, marking a year-on-year increase of 21.9%, positioning them as a core driver of consumption growth [2]

Group 1 - The core viewpoint is that the consumption market in China is thriving during the National Day and Mid-Autumn Festival holiday, with essential goods being abundant and prices stable. National retail and catering sales increased by 3.3% year-on-year in the first four days of the holiday [1] Group 2 - Green and smart consumption is gaining popularity, with organic food sales up by 20.1% and energy-saving appliances by 19%. Smart refrigerators and smart home products saw increases of 20.7% and 16.8%, respectively [3] Group 3 - The "Shopping in China" campaign has shown significant highlights, with foot traffic and sales in 78 monitored pedestrian streets increasing by 4.2% and 4.0% year-on-year in the first three days of the holiday [4] Group 4 - Service consumption is vibrant, with activities like autumn tours, self-driving trips, and red tourism being popular. The box office for National Day films surpassed 1 billion yuan, and various sports events, including the China Open tennis tournament, attracted significant audiences [6] Group 5 - Market supply remains stable and orderly, with sufficient stocks of grains, oils, meats, and vegetables in 200 major wholesale markets. Prices for grains, edible oils, pork, lamb, and chicken remained stable compared to pre-holiday levels, while vegetable and beef prices increased by 0.4% and 0.3%, respectively, and egg prices decreased by 0.4% [8]

Group 1 - The core viewpoint is that the consumption market is thriving during the National Day and Mid-Autumn Festival holiday, with essential goods in ample supply and stable prices [1][9] - National retail and catering enterprises' sales increased by 3.3% year-on-year during the first four days of the holiday [1] - The "Shopping in China" campaign saw significant activity, with foot traffic and sales in 78 monitored pedestrian streets increasing by 4.2% and 4.0% year-on-year, respectively [1][3] Group 2 - Green and smart consumption is gaining popularity, with organic food sales up by 20.1% and energy-efficient appliances (first-level energy consumption) increasing by 19% during the first four days of the holiday [3] - Sales of smart refrigerators grew by 20.7%, while smart home products saw a 16.8% increase [3] Group 3 - Service consumption remains vibrant, with activities such as autumn tours, self-driving trips, and red tourism continuing to be popular [5] - The box office for National Day films surpassed 1 billion yuan, and various sports events, including the China Open tennis tournament, have sparked a surge in spectator interest [5] Group 4 - The market supply is stable and orderly, with sufficient inventory of grains, oils, meats, and vegetables in major wholesale markets [9] - Prices for grains, cooking oils, pork, lamb, and chicken remained stable compared to pre-holiday levels, while vegetable and beef prices increased by 0.4% and 0.3%, respectively, and egg prices decreased by 0.4% [9]

Group 1 - The core viewpoint is that the consumer market is thriving during the National Day and Mid-Autumn Festival holiday, with stable prices and sufficient supply of essential goods [1][5] - Key retail and catering enterprises saw a sales increase of 3.3% year-on-year in the first four days of the holiday [1] - The "Shopping in China" event highlighted a 4.2% increase in foot traffic and a 4.0% increase in sales in 78 monitored pedestrian streets [2] Group 2 - Green and smart consumption is gaining popularity, with organic food sales up 20.1% and energy-efficient appliances up 19% in the first four days [3] - Sales of smart refrigerators increased by 20.7%, while smart home products saw a 16.8% rise [3] - Service consumption remains vibrant, with autumn tours, self-driving trips, and sports events like the China Tennis Open driving engagement [4] Group 3 - The supply of goods is stable, with sufficient stocks of grains, oils, meats, and vegetables in 200 major wholesale markets [5] - Prices for grains, cooking oils, pork, lamb, and chicken remained stable compared to September 30, while vegetable and beef prices increased by 0.4% and 0.3%, respectively [5] - Egg prices saw a decrease of 0.4% compared to the previous period [5]