Core Viewpoint - Meituan has launched a "one-shot" video verification feature for new restaurant merchants on its food delivery platform to enhance the authenticity of store operations and combat "ghost restaurants" [1] Group 1: Implementation of the "One-Shot" Video Feature - The "one-shot" video must be continuous and unedited, showcasing the store's exterior, operating environment, kitchen conditions, and qualifications [1] - This feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1] - Non-compliance with the video upload requirements or submission of false videos will result in corresponding actions from the platform [1] Group 2: Regulatory Context - The national standard for food delivery platform recommendations, titled "Basic Requirements for Service Management of Food Delivery Platforms," was released on December 4, 2025 [1] - The standard addresses the issue of "ghost restaurants" by stipulating that merchants must provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1]

Core Insights - Meituan Waimai has launched a "one-shot" store authenticity verification feature, requiring restaurant merchants to upload unedited videos showcasing their storefront, operating environment, kitchen conditions, and qualifications when joining the platform [1] - This feature is currently being piloted in eight cities and will be expanded nationwide within the year [1] - The initiative aims to enhance the verification of store authenticity and will incorporate consistent license addresses into an intelligent risk management system [1] Group 1 - The requirement for merchants to upload "one-shot" videos is intended to improve the effectiveness of store authenticity verification [1] - Merchants failing to comply with the video upload requirement or submitting fraudulent videos will face corresponding penalties from the platform [1] - The National Market Supervision Administration has implemented basic requirements for food delivery platform services, addressing the issue of "ghost restaurants" by mandating that merchants provide location-tagged "one-shot" videos [1] Group 2 - The platform's pilot practices in cities like Jinhua and Yinchuan revealed that most discrepancies between video documentation and store information were due to offline license updates not being synchronized with the platform [1] - Over 80% of merchants rectified issues promptly after receiving notifications, with others undergoing special governance [1] - As of December 2025, 400,000 merchants have adopted the "Mingchu Liangzao" feature, with more than half of them consistently broadcasting [1]

Group 1 - Meituan Waimai has launched a "one-shot" store authenticity verification feature for restaurants [1] - Restaurants must upload a continuous, unedited video showcasing the storefront, operating environment, kitchen conditions, and qualifications when registering on the platform [1] - The feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, and Harbin, primarily targeting new merchants and serving as an important measure for routine inspections [1] Group 2 - The feature is set to be gradually rolled out nationwide within this year [1] - Merchants who fail to upload the required video or submit fraudulent videos will face corresponding penalties from the platform [1]

Core Viewpoint - Meituan Waimai has introduced a "one-shot" video verification feature for new restaurant merchants to enhance the authenticity of store operations and prevent "ghost restaurants" [1][2]. Group 1: Implementation of "One-Shot" Video Verification - New restaurant merchants must upload a continuous, unedited video showcasing the storefront, operating environment, kitchen conditions, and qualifications [1][2]. - The "one-shot" verification feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1][2]. Group 2: Regulatory Context - The national standard for food delivery platforms, titled "Basic Requirements for Food Delivery Platform Service Management," was released on December 4, 2025, addressing the issue of "ghost restaurants" [1][2]. - The standard mandates that merchants provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1][2]. Group 3: Food Safety Measures - Meituan Waimai is enhancing its food safety measures through multiple stages: - Pre-emptive measures include stricter qualification reviews to intercept and handle non-compliant merchants using OCR recognition, system verification, "one-shot" videos, and offline verification [1][2]. - During operations, AI inspections combined with regular offline checks are employed to improve risk identification capabilities [1][2]. - Post-operation, a mechanism for publicizing non-compliant merchants is established, with regular handling and disclosure of violations [1][2].